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  • 1. International Business Communication Oral Presentation - Kristýna Krulišová
  • 2. Coming soon to Norway
  • 3. Coming soon to Norway within 3 years
  • 4. Coming soon to Norway within 3 years
  • 5. Coming soon to Norway within 3 years
  • 6. Starbucks Corporation an international coffee and coffeehouse chain largest coffeehouse company in the world based in Seattle, Washington
  • 7. Starbucks history1971 started as a store by selling coffee beansin Seattle‘s Pike Place MarketHoward Schultz joined the company, and aftera trip to Milan, advised that they shouldsell coffee and espresso drinks as well as beans.Expand beyond Seattle, first to the rest of theUnited States, then further a field.Starbucks becomes a publicly traded company.
  • 8. Starbucks Corporate IdentityCorporate name Corporate logo• comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry.
  • 9. Starbucks Corporate IdentityCorporate name Corporate logo• comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry.
  • 10. Starbucks Corporate IdentityCorporate name Corporate logo• comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry.
  • 11. International ExpansionIn 1984 –opened the first locations outside Seattle inVancouver and ChicagoThe first Starbucks location outside the North Americawas opened in Tokyo, Japan, in 1996.Currently Starbucks is presentwith 17,009 storesin 50 countriesincluding over 11,000 in the United States,over 1000 in Canada, and over 700 in the UK.
  • 12. International Expansion
  • 13. International Expansion
  • 14. International Expansion
  • 15. International Expansion
  • 16. International Expansion
  • 17. International Expansion
  • 18. International Expansion
  • 19. International Expansion
  • 20. International Expansion
  • 21. International Expansion
  • 22. International Expansion
  • 23. International Expansion
  • 24. International Expansion
  • 25. International Expansion
  • 26. International Expansion
  • 27. International Expansion
  • 28. International Expansion
  • 29. International Expansion
  • 30. Starbucks offer drip brewed coffee espresso-based hot drinks other hot and cold drinks coffee beans salads hot and cold sandwiches and panini pastries, snacks mugs and tumblers
  • 31. Facts About StarbucksRevenues of $10.7 billion lastyear and 17,009 shops in 50countries, Starbucks is clearlythe worlds top coffee retailer.The coffee giant celebrated its40th anniversary this monthbut it shows no signs ofslowing down.
  • 32. Facts About StarbucksThe brand is so wellrecognized all over the worldit doesnt even put its nameon its cups anymore.The average Starbuckscustomer visits the store 6times per month while a loyal20% of customers go to thestores 16 times per month
  • 33. Facts About StarbucksStarbucks had 137,000employees or "partners" asthey call them in 2010.This is twice the population ofGreenland.It opened its first store inBeijing in 1999 and there arenow 376 stores in China. Theyexpect to reach 1000 by 2015.
  • 34. Facts About StarbucksA Starbucks grande coffee has320 milligrams of caffeine,over four times the amount ofcaffeine in a Red Bull.The Starbucks cinnamon chipScone has more calories thana McDonald‘s quarterpounder with 480 calories.
  • 35. Facts About StarbucksStarbucks uses over 93 milliongallons of milk per year,enough to fill 155 Olympic-sized swimming poolsStarbucks uses 2.3 billionpaper cups per year.
  • 36. Thank you for your attention.