GOOGLE PLUS, AUTHORSHIP, IDENTITY, RANK & WHAT'S NEXT.

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GOOGLE+ (PLUS) AUTHORSHIP PRESENTATION FOR PUBCON NEW ORLEANS 2014. PRESENTATION ON IDENTITY, GOOGLE AND HOW AUTHORSHIP IS AFFECTED BY THIS IDENTITY TAG.

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GOOGLE PLUS, AUTHORSHIP, IDENTITY, RANK & WHAT'S NEXT.

  1. 1. Authorship, Rank, Identity, & What’s Next Presented by Kristine Schachinger @schachin Kristine@TheVetters.com SitesWithoutWalls.com & The Vetters
  2. 2. Google and your Identity What Is Authorship?
  3. 3. So when we talk Authorship This Patent is… Most Frequently Referenced.
  4. 4. Agent rank Invented by David Minogue and Paul A. Tucker US Patent Application 20070033168 Published February 8, 2007 Filed: August 8, 2005
  5. 5. Agent rank Simple Patent Speaks to… Author  Credibility (Reputation)  Potential Ranking System (Reputation Score)  Digital Signature Is this all we have to go on?
  6. 6. Maybe. But Maybe Not. But 1st……
  7. 7. https://www.tbray.org/google/Fed-con.pdf
  8. 8. Google and Identity “He replied by saying that G+ was build [sic] primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information…” Andy Carvin reporting on Eric Schmidt of Google revealing Google+ is an Identity Service not a social network. https://plus.google.com/117378076401635777570/posts/2y7vqXBtLny#1173780764016357775 70/posts/2y7vqXBtLny
  9. 9. http://www.whitehouse.gov/blog/2011/10/14/advanc ing-national-strategy-trusted-identities-cyberspace- government-early-adopter NSTIC – Google as IDP
  10. 10. Google Internet Identity Research Presentations https://sites.google.com/site/ oauthgoog/presentations
  11. 11. IDPs – Identity Providers will replace the need for passwords or at least that is the hope… of well IDPs.
  12. 12. Ok So What? What Does This Have To Do With SEO?
  13. 13. Authorship & Author Rank it’s not a just tag it’s about your IDENTITY
  14. 14. Google and Identity
  15. 15. Google and Identity 1st Stop Your Profile Pic Your Google+ Profile picture must meet Identity Standards Ie Be able to be facially recognized
  16. 16. Authorship Brownout March/April 2013
  17. 17. Identity Matters Your Identity = Credibility
  18. 18. Back to Patents. We can find more information on what might be part of the rel=author tag if we look at how Google might be forming algorithmic assessment of…  CREDIBILITY  VERIFICATION TWO KEY IDENTITY COMPONENTS that also make up agent or author rank
  19. 19. PATENT Authentication of a Contributor of Online Content
  20. 20. Ranking Author in Response to Search Query. “Credibility Factor”
  21. 21. Ranking Author at Publication. “Authentication Score”
  22. 22. Verification of Author • The verified information about the author can be information as to the author's membership in an organization. • The verified information about the author can include the number of other publications of the author that are relevant to the author's online content item. • The verified information about the author can include the number of citations to the author's online content item that are made in other publications of one or more different authors. • The verified information about the author can include feedback received about the author or the author's online content item from one or more organizations.
  23. 23. Credibility of Author • The credibility factor can be further based on information about the organization. . • The credibility factor can be further based on the relevancy of the author's employment to the author's online content item. • The credibility factor can be further based on the relevancy of the field of the author's education or training to the author's online content item.. • The credibility factor can be further based on the relevancy of the one or more organizations to the author's online content item and the feedback received.
  24. 24. Credibility of Author • The credibility factor can be further based on information about the organization. . • The credibility factor can be further based on the relevancy of the author's employment to the author's online content item. • The credibility factor can be further based on the relevancy of the field of the author's education or training to the author's online content item.. • The credibility factor can be further based on the relevancy of the one or more organizations to the author's online content item and the feedback received.
  25. 25. What’s Next
  26. 26. Topic Experts Coming Soon… Or did they already go? The Google Knol (unit of knowledge)
  27. 27. Google WANTS!! To get …  Rid of Spam Content  Provide More Relevant Information How can they do this?  Know who you are  Have authenticated authors  Verify who you are through identity factors  Authenticate your author profile online  Assert your author / post credibility
  28. 28. After Update My Author Stats
  29. 29. Authorship, Rank, Identity, & What’s Next Presented by Kristine Schachinger @schachin Kristine@TheVetters.com SitesWithoutWalls.com & The Vetters

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