Influential content is relevantTo the current “conversation”Image: hugovk @ flickr
4.Timing is asImportant asThe messageitselfImage: ~bob~west~ @ flickrWe share contentThat is delivered whenIt is most in demand
Delivery is key5.Ease of sharing impacts shareability
5.Distribution:Marketers use influencers, withSizeable social media following, toshare content, making it visibleInfluencers help novel content “take off”& a single one can reach thousands of peopleImage: j&tplaman @ flickr
ultimately, viral marketers need to adoptadvertising symbiosisImage: asmythie @ flickr
Meaning successful contentis mutually beneficial for theadvertiser and the consumerImage: richard.asia @ flickr
In order to make successful content,we need to understand why we share Image: ed_needs_a_bicycle@ flickr
viral content cannot be predictedImage: Will elwood@ flickr& although
& Marketers canShareable,Successful,viralUse the formulaTo makecontent&
references• To go viral, here’s what content has to make you feelby ekaterina walter - http://qz.com/85113/to-go-viral-heres-what-content-has-to-make-you-feel/• testing the science of sharing at the superbowl: canviral ads be manufactured by josh sanburn - http://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/• Viral’ s secret formula by jonah berger - http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html• What fuels the most influential tweets by jared keller- http://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-tweets/255453/
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