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Virality flipbook
 

Virality flipbook

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    Virality flipbook Virality flipbook Presentation Transcript

    • The viral formulaImage: antoine_cd @ flickrBy kristina ma
    • Viral ContentIs content that spreads rapidly andWidely amongst internet users
    • Virality is theHoly grailOf advertising
    • but it’s more than luck...it’s science
    • The secret isshareabilityImage: cameron maddox @ flickr
    • Image: djking@ flickr
    • Content that1.Elicits anemotionalresponseImage: joaomoura@ flickr
    • PositiveImage: vega of the seven seas @ flickrEmotions increaseSharing by 30%Vs. other emotions
    • humourIs widely sharedTo make otherslaugh&Image: vermin inc@ flickr
    • SociaLmotivationPlays a role in sharing2.Image: afagen@ flickr
    • We tend to share contentBecause of common interest,Self-expression, or even forAltruistic reasonsImage: morner@ flickr
    • Shareable messages are3.Relatable & relevantImage: afagen@ flickr
    • Influential content is relevantTo the current “conversation”Image: hugovk @ flickr
    • 4.Timing is asImportant asThe messageitselfImage: ~bob~west~ @ flickrWe share contentThat is delivered whenIt is most in demand
    • Delivery is key5.Ease of sharing impacts shareability
    • 5.Distribution:Marketers use influencers, withSizeable social media following, toshare content, making it visibleInfluencers help novel content “take off”& a single one can reach thousands of peopleImage: j&tplaman @ flickr
    • ultimately, viral marketers need to adoptadvertising symbiosisImage: asmythie @ flickr
    • Meaning successful contentis mutually beneficial for theadvertiser and the consumerImage: richard.asia @ flickr
    • In order to make successful content,we need to understand why we share  Image: ed_needs_a_bicycle@ flickr
    • viral content cannot be predictedImage: Will elwood@ flickr& although
    • Image: inlinguamanchester@ flickrTechniques canadvertisingCan beDeveloped
    • & Marketers canShareable,Successful,viralUse the formulaTo makecontent&
    • references•  To go viral, here’s what content has to make you feelby ekaterina walter - http://qz.com/85113/to-go-viral-heres-what-content-has-to-make-you-feel/•  testing the science of sharing at the superbowl: canviral ads be manufactured by josh sanburn - http://business.time.com/2013/02/04/testing-the-science-of-sharing-at-the-super-bowl-can-viral-ads-be-manufactured/•  Viral’ s secret formula by jonah berger - http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html•  What fuels the most influential tweets by jared keller- http://www.theatlantic.com/technology/archive/2012/04/what-fuels-the-most-influential-tweets/255453/