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Transcript

  • 1.
  • 2. Creating the FUN of tomorrow for TODAY!
  • 3. Products
    Roller Coasters
    Classic American Amusement Park food combined with German Food
    Games
  • 4. What do we bring?
    Adrenaline and fun to Germany
    Provide a getaway
    We reinvent how to wait in line for a ride!
  • 5. Demographics
    German teens and young adults aged 13-21
    Thrill seekers from all over the world
    Parents looking for family activities
  • 6. Why this Industry?
    In 2010 amusement parks earned $10.4 billion in the U.S. alone
    Unsaturated Market
    Other parks geared toward children
    More entertaining than alternatives
    Profitable
    Teenagers:
    Discretionary Income
    Friends
  • 7. Analysis of Competitors’ Websites
  • 8. Competitors
  • 9.
  • 10. eBusiness Strategy
    B2C
    Frogtopia’s Website
    Multiple Site Pages
    1. Informational & Transactional
    Supplier Advertising
    Customer Service
  • 11. Return on Investment
    First 18 months: 5% return
    In 5 years: 20% return
    In 7 years: 100% return
    Overall: 125% return on investment
  • 12. eBusiness Strategy
    Click through data
    Flash technology
    Cookie to record traffic