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Ezine Basics 20 Mins Narrated
 

Ezine Basics 20 Mins Narrated

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Turn on speakers for 20 minutes to learn basics of effective communications with electronic magazines (e-zines). Terminology, ideas, and templates from Spiritlink Communications, publisher of RedWAY ...

Turn on speakers for 20 minutes to learn basics of effective communications with electronic magazines (e-zines). Terminology, ideas, and templates from Spiritlink Communications, publisher of RedWAY BC News. We provide sales and marketing tips, Aboriginal awareness training. www.imninc.com/spiritlink

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Ezine Basics 20 Mins Narrated Ezine Basics 20 Mins Narrated Presentation Transcript

  • E-zines: Tools to Increase Collaboration & Communication Presentation to propose a new e-zine for BC’s Aboriginal BEST Program Also known as: “ How e-zines can save your energy, time, money, staff and butt this year.” Thank you to the Coast Salish Peoples upon whose territory we are honoured to live, work and love.
  • Workshop Outline
    • Spiritlink Communications Intro
    • Overcoming challenges with e-zines
    • RedWAY BC News
    • E-zine basics
      • Basic terms, features & options
    • Direct results
    • Why I chose IMN Inc.
    • Participation: Writing an article
    • Sharing the spirit of e-zines & collaboration
  • Spiritlink Communications: Collaboration = Direct Participation
    • “ Enhancing Sales and Marketing Strategies with Creativity and Innovation”
    • Aboriginal awareness, women’s empowerment & Youth engagement strategies
    • Automatically include Youth mentor & shadow opportunities in proposals, workshops, and pricing options
    • Publish RedWAY BC News & an “Aboriginal Language Thank You Postcard”
  • Challenges we face in creating communication strategies
    • Too many: roles & tasks
    • Too little: time, money, knowledge of options
    • Shortage of: staff able/willing to contribute
    • Skill shortages: publishing, writing, web design, websites; overall digital literacy
    effective
    • Overcoming: fear/resistance about technology, past negative experiences, bureaucracy
    • RedWAY BC News E-zine screenshot
    You design your own : Banner Titles Headers Column layout Topics Fonts Logos Pictures Features
  • E-zine basics
    • E-zine (pronounced "EE-ZEEN") is the short version of "electronic magazine“
    • an on-line magazine or virtual newsletter publication
    • gets e-mailed to your (sub)lists of subscribers
    • personal e-mail - not an attachment (so allowed in by filters, very small size file)
    • most have pictures, text, graphics, colours and whatever content you want (stories, maps, surveys, coupons, directions).
  • Direct Results
    • Continuous communication loop!
    • Connect internal & external communities together
    • Share new technologies, info & tools
    • Engage team members & partners in doing the work
    • Promotes dates, speakers, partners, & celebrations
    • Identify & address gaps/overlaps in services
    • Highlight speakers, partners, & participants
    • Advocate for co-opetition in proposals & strategies
    BEST (or other program, company, or org.) Funders & Partners People & Knowledge Resources links Grants Guest Speakers Participants Stories research Sector Councils Regional Coordinators & Trainers Media
  • Creating our own BEST e-zine
    • We decide which topics/stories we want to share:
    • Upcoming Events – regional training programs, guest speakers, graduations, biz events, deadlines
    • BEST resource section - lesson materials, tips from BEST, participants’ success stories, business/org. profiles, speaker/trainer bio’s
    • Favourite Resources - websites, book reviews, reports, research
    • Advice sections - monthly questions to readers, “Ask an Expert”
    • Business news – Aboriginal focus, mainstream news
    • Gather and share data - Contests and surveys with prizes =)
    • Can choose monthly, weekly, daily publications...it’s up to US!
    “ The Best Place on earth” “The BEST E-zine on Mother Earth”
  • Terms: What I learned in researching e-zine tools since 2003 most important terms shown with a Electronic magazine – e-zine provides full colour, pictures & logos, easy to read, brief introductions E-zine beats . pdf (portable data file) reader needs only browser HTML-based - common Hyper Text Mark-up Language Companion microsite – IMN hosts content (pics, articles, attachments) incredible security features , saves own webspace Dynamic (changing) - create a steady stream of relevant/timely info, update previous issues and links Immediacy & accessibility – Gen. M “show me - I’ll learn later” Easy - no knowledge of authoring or publishing, basic editing/formatting tools, same shortcuts (control + B = BOLD)
  • E-zine terms
      • Permission–based - opt-in, sign up, authentic, relationships, can have approval tool
      • Referral – “Tell a Friend” button, word of mouse marketing
      • Contact management – EASY! Plus 10 sub-lists for groups
    • Archival features – inside list automatically created, stored, search box so people can search all articles published
    • Search engine results - keywords in titles, labeling pictures, boosting search engine results, helps artists/org’s with no site
    • Robust reporting – email opens, hits (time cursor moves over identified object), clicks into article, time, favourite articles
    • Podcasting – audio files like radio webcasts, saved for re-use
    • Blogs - Weblogs – on-line journal/log, captures growth
    • RSS - Real Simple Syndication, newsfeed on desktop/phone
    • So what does an e-zine actually look like in your inbox? Check...
  • Why I choose I Make News, Inc. as RedWAY’s e-zine service provider
    • Easy to use – ready to go after 10-min. demo
    • Industry leaders + willing to give us a deal!
    • Gave us questions to ask other providers... Who has intellectual property rights? Where is content stored? How is billing calculated?
    • Oprah used them...if she trusts them, we do!
  • IMN Easy to use Collaboration tools
    • For organizations, must be:
      • Easy, fast, secure, portable, expandable, & affordable
      • Educational – internally & externally for our community
      • Flexible - levels of authoring/editing/publishing
    • For readers, must be:
      • Insightful, current, relevant, easily searchable
      • FUN FOR ALL
  • Collaborate NOW: Writing an Article Together!
    • 6 simple steps to writing & publishing:
    • Choose authors & write content
      • What does small business development mean to you?
    • Gather content (writings, pic’s, logos?)
      • Share your written responses
    • Save as Word document
    • Open e-zine template & current issue
      • www.imninc.com/spiritlink
    • Start a new article & fill in blanks
      • Type a title, subtitle, author(s), intro, article body)
      • Upload an existing Word doc or webpage, or just type.
      • Format – change font , size , colours , spacing,
    • Proofread, save & publish! Now just read RedWAY to see your article...
  • Thank you! We look forward to sharing your stories, ideas, successes and challenges with our readers!
  • Spiritlink Communications
    • Kristin Kozuback
    • Phone: 604-783-8304
    • [email_address]
    • RedWAY BC News – over 60 issues since 2003
    • Over 8200+ subscribers:
      • + 950 government employees, 2000 Aboriginal organizations, 650 national media contacts
      • Over 85% self-identify as Aboriginal, over 80% live in BC, almost 50% under age 30
    • www.imninc.com/spiritlink