Revolving World of Social Media @KristinEDziadul Inbound Marketing Analyst Backupify
WNEC Marketing Communications/Advertising Online personal brand Blogger Marketing Analyst at Backupify Who is Kristin Dziadul?
“ Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” - Wikipedia What is Social Media?
Brand Monitoring Customer Service Industry news Message Broadcast Twitter –Join the Conversation!
Understand target demographics Connect events from FB to Eventbrite Reward Fans Post/share blogs Customize tabs Facebook Fan Page
Brand experience Awareness Relationship building Sharing information Feedback Why Social Media
Demographics Feedback Virality of content Cost benefit Analytics Benefits of Social Media Marketing
Boston Police Department Old Spice Comcast Cares Example Social Media Campaigns
Effective as of December 1, 2010 Abuse of social media – over promotions Unlawful paying of influential people Need to disclose brand affiliations and avoid false or misleading statements Exercise precaustions to prevent misleading claims Beware of FTC Regulations
Breach of security eDiscovery Negative publicity Embarassment Ethical ramifications Liability and Risk