Social media marketing preso museum
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  • Full Name Full Name Comment goes here.
    Are you sure you want to
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  • Look in this moment ni haf one idea, i writting and i haf two books
    in my web. LA PENUMBRA y ESPERANZA, and i pleying fron
    to represent my works with music, images to narratee my ODES.
    THANKS KIRSITIN...i haf a promoters with that...BUT is new job.
    thanks
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  • KRISTIN i never in to the end, but i'm late but i get foreber a home
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  • hello KRISTIN i never here...loock http://www.sallisake.es all in the end
    but is real... thanks i'm late but i get...
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    Your message goes here
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  • Es muy interesante ver como se adaptan todos los conceptos con tanta simpleza...
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  • Tus herramientas y su presentación son sencillamente perfectas en todos sus pormenores.
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Social media marketing preso museum Presentation Transcript

  • 1. Revolving World of Social Media
    @KristinEDziadul
    Inbound Marketing Analyst
    Backupify
  • 2. WNEC Marketing Communications/Advertising
    Online personal brand
    Blogger
    Marketing Analyst at Backupify
    Who is Kristin Dziadul?
  • 3. “ Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” - Wikipedia
    What is Social Media?
  • 4.
  • 5. Brand Monitoring
    Customer Service
    Industry news
    Message Broadcast
    Twitter –Join the Conversation!
  • 6. Understand target demographics
    Connect events from FB to Eventbrite
    Reward Fans
    Post/share blogs
    Customize tabs
    Facebook Fan Page
  • 7. Brand experience
    Awareness
    Relationship building
    Sharing information
    Feedback
    Why Social Media
  • 8. Demographics
    Feedback
    Virality of content
    Cost benefit
    Analytics
    Benefits of Social Media Marketing
  • 9. Boston Police Department
    Old Spice
    Comcast Cares
    Example Social Media Campaigns
  • 10. Effective as of December 1, 2010
    Abuse of social media – over promotions
    Unlawful paying of influential people
    Need to disclose brand affiliations and avoid false or misleading statements
    Exercise precaustions to prevent misleading claims
    Beware of FTC Regulations
  • 11. Breach of security
    eDiscovery
    Negative publicity
    Embarassment
    Ethical ramifications
    Liability and Risk
  • 12. Where to Start?
  • 13. Create a blog
    LinkedIn
    Static site to set and forget
    Find 3 blogs to read every day
    Three Takeaways
  • 14. Twitter: @KristinEDziadul
    LinkedIn: Kristin Dziadul
    Blog: http://kdmedianow.com