Social media marketing preso museum

Revolving World of Social Media
@KristinEDziadul
Inbound Marketing Analyst
Backupify

WNEC Marketing Communications/Advertising
Online personal brand
Blogger
Marketing Analyst at Backupify
Who is Kristin Dziadul?

“ Social media is media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” - Wikipedia
What is Social Media?

Brand Monitoring
Customer Service
Industry news
Message Broadcast
Twitter –Join the Conversation!

Understand target demographics
Connect events from FB to Eventbrite
Reward Fans
Post/share blogs
Customize tabs
Facebook Fan Page

Brand experience
Awareness
Relationship building
Sharing information
Feedback
Why Social Media

Demographics
Feedback
Virality of content
Cost benefit
Analytics
Benefits of Social Media Marketing

Boston Police Department
Old Spice
Comcast Cares
Example Social Media Campaigns

Effective as of December 1, 2010
Abuse of social media – over promotions
Unlawful paying of influential people
Need to disclose brand affiliations and avoid false or misleading statements
Exercise precaustions to prevent misleading claims
Beware of FTC Regulations

Breach of security
eDiscovery
Negative publicity
Embarassment
Ethical ramifications
Liability and Risk

Where to Start?

Create a blog
LinkedIn
Static site to set and forget
Find 3 blogs to read every day
Three Takeaways

Twitter: @KristinEDziadul
LinkedIn: Kristin Dziadul
Blog: http://kdmedianow.com

http://kdmedianow.com	74
http://feeds.feedburner.com	1
http://akasillas.blogspot.com	1
http://akasillas.blogspot.com.es	1

Social media marketing preso museum

by Kristin Dziadul on Sep 24, 2010

Accessibility

Upload Details

Usage Rights

4 Embeds 77

Statistics

Social media marketing preso museum — Presentation Transcript