How to Build an Army of Brand Loyalists

Backupify
Creating an Army of Brand Loyalists

We’ve Created Some Buzz…

This is Marketing…
“We’re the best product for you”

This is Public Relations…
“Trust us, they are the best product for you!”

This is Advertising…
“We are the best. We are the best. We are the best!”

But THIS is Brand Loyalty…
“I understand that you’re the best product for me!”

I Dare You…

… to go on Twitter and try to say something bad about Apple or Zappos…

Three Steps to Achieve Brand Loyalty

Make it a point to meet them
Do something extraordinary & memorable
Be helpful

Meet Your Customers

Do Something Memorable

Be Helpful
“The team at Backupify has been very responsive to all of our needs, and the product just works. It's a great value on top of it all.”
- Russell Greenwald, Director of IT Services for Crimson Hexagon

Let’s Connect!
@kristinedziadul
kristin@backupify.com

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How to Build an Army of Brand Loyalists

by Kristin Dziadul on Jul 28, 2011

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How to Build an Army of Brand Loyalists — Presentation Transcript