How to Build an Army of Brand Loyalists

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  • 1. Backupify
    Creating an Army of Brand Loyalists
  • 2. We’ve Created Some Buzz…
  • 3. This is Marketing…
    “We’re the best product for you”
  • 4. This is Public Relations…
    “Trust us, they are the best product for you!”
  • 5. This is Advertising…
    “We are the best. We are the best. We are the best!”
  • 6. But THIS is Brand Loyalty…
    “I understand that you’re the best product for me!”
  • 7. I Dare You…
  • 8. … to go on Twitter and try to say something bad about Apple or Zappos…
  • 9. Three Steps to Achieve Brand Loyalty
  • 10. Make it a point to meet them
    Do something extraordinary & memorable
    Be helpful
  • 11. Meet Your Customers
  • 12. Do Something Memorable
  • 13.
  • 14.
  • 15. Be Helpful
    “The team at Backupify has been very responsive to all of our needs, and the product just works. It's a great value on top of it all.”
    - Russell Greenwald, Director of IT Services for Crimson Hexagon
  • 16.
  • 17. Let’s Connect!
    @kristinedziadul
    kristin@backupify.com