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HOW TO: JUMPSTART YOUR ONLINEBRAND VIA SOCIAL MEDIA
WHY WE’RE TALKING ABOUT THIS…
YOUR GOALS   Establish yourself as an    expert in your field       Become the go-to        resource   Make yourself   ...
GET LISTED
LETS GET STARTED…
STEP 1 – CREATE A HOME BASE
TWITTER
WHY TWITTER?   Build a network   Access professional relationships   Fast knowledge sharing   Leverage problem solving...
YOUR TWITTER BIO IN 2 MINUTES   Most important 140 characters you write on Twitter    are in your bio, not your tweets  ...
THE GOOD, THE BAD, THE UGLY   Here’s the good:   Here’s the bad:   Here’s the ugly:
QUICK TIPS - HOW TO DO IT1.   Use Keywords2.   Use a real location1.   Describe what you REALLY do1.   Include a URL
LINKEDIN
WHY LINKEDIN?   Prove your expertise   Keep in touch with people who    care most about our business   Build your indus...
HOW TO DO IT   Write a succinct bio       Connect with other SM sites        & blog   Connections   Get recommendation...
BLOG
WHY START A BLOG?   Demonstrate your expertise       Commitment & passion to the industry   Stay active and knowledgeab...
HOW TO DO IT   Determine platform: Blogger,    Tumblr, hosted site (i.e. on    GoDaddy)   Topic   Brainstorm   Connect...
THIS IS NICE, BUT WHERE DO I FIND CONTENT????     Top industry blogs         technorati.com, alltop.com help find top bl...
THE 50/50 RULE   50% of the content you share on social media    should be from you – your blog   50% of the content sho...
REMEMBER..   Be consistent among channels   Be conversational & ask question       Listen, respond, contribute, be rele...
THE BIGGEST GOALIt’s never about you, your products or your goals, it’s                   about the readers!
THE RESULTS – VANITY CHECK
CHECKING YOUR INFLUENCE   Radian6           ScoutLabs   PeerIndex         Sysomos   Alterian SM2      Klout – FREE!
NOW INTEGRATE IT!
QUESTIONS?
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Getting Started on Social Media - Building Your Online Personal Brand

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A beginner's guide on how to think about using social media, goals to set, and channels to use.

Published in: Technology, Business
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Transcript of "Getting Started on Social Media - Building Your Online Personal Brand"

  1. 1. HOW TO: JUMPSTART YOUR ONLINEBRAND VIA SOCIAL MEDIA
  2. 2. WHY WE’RE TALKING ABOUT THIS…
  3. 3. YOUR GOALS Establish yourself as an expert in your field  Become the go-to resource Make yourself approachable and human Make valuable media, customer and partner connections
  4. 4. GET LISTED
  5. 5. LETS GET STARTED…
  6. 6. STEP 1 – CREATE A HOME BASE
  7. 7. TWITTER
  8. 8. WHY TWITTER? Build a network Access professional relationships Fast knowledge sharing Leverage problem solving Create influence
  9. 9. YOUR TWITTER BIO IN 2 MINUTES Most important 140 characters you write on Twitter are in your bio, not your tweets Your Twitter bio is often the deciding factor in whether someone follows you or not
  10. 10. THE GOOD, THE BAD, THE UGLY Here’s the good: Here’s the bad: Here’s the ugly:
  11. 11. QUICK TIPS - HOW TO DO IT1. Use Keywords2. Use a real location1. Describe what you REALLY do1. Include a URL
  12. 12. LINKEDIN
  13. 13. WHY LINKEDIN? Prove your expertise Keep in touch with people who care most about our business Build your industry network – people & groups Recommendations
  14. 14. HOW TO DO IT Write a succinct bio  Connect with other SM sites & blog Connections Get recommendations – past jobs & customers Join groups in your industry network Publish content regularly
  15. 15. BLOG
  16. 16. WHY START A BLOG? Demonstrate your expertise  Commitment & passion to the industry Stay active and knowledgeable in a field/topic Establish a community of subscribers, commenters& promoters Multiple touch points – RSS, email, on-site, social media
  17. 17. HOW TO DO IT Determine platform: Blogger, Tumblr, hosted site (i.e. on GoDaddy) Topic Brainstorm Connect social channels Encourage comments, develop community & following
  18. 18. THIS IS NICE, BUT WHERE DO I FIND CONTENT????  Top industry blogs  technorati.com, alltop.com help find top blogs – subscribe!  Ask friends / peers  View what people share on Twitter, FB, LinkedIn – create lists (listorious.com has lists)  Google blog search  Google alerts
  19. 19. THE 50/50 RULE 50% of the content you share on social media should be from you – your blog 50% of the content should be interesting pieces from others  Relative to your industry  Blogs from influencers / experts
  20. 20. REMEMBER.. Be consistent among channels Be conversational & ask question  Listen, respond, contribute, be relevant Promote your blog posts & those of Backupify RT the influencers Talk about customer interests and feedback Build relationships
  21. 21. THE BIGGEST GOALIt’s never about you, your products or your goals, it’s about the readers!
  22. 22. THE RESULTS – VANITY CHECK
  23. 23. CHECKING YOUR INFLUENCE Radian6  ScoutLabs PeerIndex  Sysomos Alterian SM2  Klout – FREE!
  24. 24. NOW INTEGRATE IT!
  25. 25. QUESTIONS?
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