Your SlideShare is downloading. ×
Getting Started on Social Media - Building Your Online Personal Brand
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting Started on Social Media - Building Your Online Personal Brand

1,125
views

Published on

A beginner's guide on how to think about using social media, goals to set, and channels to use.

A beginner's guide on how to think about using social media, goals to set, and channels to use.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,125
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HOW TO: JUMPSTART YOUR ONLINEBRAND VIA SOCIAL MEDIA
  • 2. WHY WE’RE TALKING ABOUT THIS…
  • 3. YOUR GOALS Establish yourself as an expert in your field  Become the go-to resource Make yourself approachable and human Make valuable media, customer and partner connections
  • 4. GET LISTED
  • 5. LETS GET STARTED…
  • 6. STEP 1 – CREATE A HOME BASE
  • 7. TWITTER
  • 8. WHY TWITTER? Build a network Access professional relationships Fast knowledge sharing Leverage problem solving Create influence
  • 9. YOUR TWITTER BIO IN 2 MINUTES Most important 140 characters you write on Twitter are in your bio, not your tweets Your Twitter bio is often the deciding factor in whether someone follows you or not
  • 10. THE GOOD, THE BAD, THE UGLY Here’s the good: Here’s the bad: Here’s the ugly:
  • 11. QUICK TIPS - HOW TO DO IT1. Use Keywords2. Use a real location1. Describe what you REALLY do1. Include a URL
  • 12. LINKEDIN
  • 13. WHY LINKEDIN? Prove your expertise Keep in touch with people who care most about our business Build your industry network – people & groups Recommendations
  • 14. HOW TO DO IT Write a succinct bio  Connect with other SM sites & blog Connections Get recommendations – past jobs & customers Join groups in your industry network Publish content regularly
  • 15. BLOG
  • 16. WHY START A BLOG? Demonstrate your expertise  Commitment & passion to the industry Stay active and knowledgeable in a field/topic Establish a community of subscribers, commenters& promoters Multiple touch points – RSS, email, on-site, social media
  • 17. HOW TO DO IT Determine platform: Blogger, Tumblr, hosted site (i.e. on GoDaddy) Topic Brainstorm Connect social channels Encourage comments, develop community & following
  • 18. THIS IS NICE, BUT WHERE DO I FIND CONTENT????  Top industry blogs  technorati.com, alltop.com help find top blogs – subscribe!  Ask friends / peers  View what people share on Twitter, FB, LinkedIn – create lists (listorious.com has lists)  Google blog search  Google alerts
  • 19. THE 50/50 RULE 50% of the content you share on social media should be from you – your blog 50% of the content should be interesting pieces from others  Relative to your industry  Blogs from influencers / experts
  • 20. REMEMBER.. Be consistent among channels Be conversational & ask question  Listen, respond, contribute, be relevant Promote your blog posts & those of Backupify RT the influencers Talk about customer interests and feedback Build relationships
  • 21. THE BIGGEST GOALIt’s never about you, your products or your goals, it’s about the readers!
  • 22. THE RESULTS – VANITY CHECK
  • 23. CHECKING YOUR INFLUENCE Radian6  ScoutLabs PeerIndex  Sysomos Alterian SM2  Klout – FREE!
  • 24. NOW INTEGRATE IT!
  • 25. QUESTIONS?

×