Pharmaceutical Industry Social Media Cases

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Teen toimialakohtaisia selvityksiä sosiaalisen median vaikuttajista ja toimijoista. Tässä alustava case-selvitys lääketeollisuuden toimialalla käytetyistä sosiaalisen median kanavista.

Teen toimialakohtaisia selvityksiä sosiaalisen median vaikuttajista ja toimijoista. Tässä alustava case-selvitys lääketeollisuuden toimialalla käytetyistä sosiaalisen median kanavista.

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  • 1. Toimialacaseja: LääketeollisuusSosiaalinen media ja nettinäkyvyys eräissälääketeollisuuden yrityksissäAlustava selvitys 29.3.2011
  • 2. Caseyritykset•Pfizer•Johnson & Johnson•Novartis•Boehringer Ingelheim•AstraZenecaUS•Bayer•Glaxo-Smith-Kline•Sanofi•Roche Diabetes Care•Merck
  • 3. Pfizer © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 4. Pfizer: See alsoBlog on Think Science Now https://science.pfizer.com/feature/Photostream on Yahoo’s Flickr http://www.flickr.com/photos/pfizer-tsn/Pfizer image products including logos, headshots, and press kits at medialibrary http://pfizer.mediaseed.tv/
  • 5. Johnson & Johnson © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 6. Johnson & Johnson: See also•JNJ BTW, corporate blog•Facebook•Twitter•YouTube
  • 7. Novartis © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 8. Novartis: See also•A global, interactive social networking site developed by Novartis Oncologydedicated to connecting the Chronic Myeloid Leukemia (CML) community aroundthe world - patients, advocacy groups and healthcare professionals.CML Earth http://www.cmlearth.com/index.jsp•An iPhone app developed by Novartis Vaccines and Diagnostics that helps familiesmanage their children’s vaccination schedules.•YouTube for videos•Facebook for information & news updates•Linkedin•Flickr•RSS
  • 9. Boehringer Ingelheim © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 10. Boehringer Ingelheim: See also•Facebook•Twitter•YouTube•Flickr
  • 11. AstraZeneca US © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 12. AstraZenecaUS: See also•Company have account on Twitter @AstraZenecaUS , but it is a one waycommunication! They do not answer their followers tweets!•AstraZenecaUS drug product Symbicort has its own presence on YouTube called“My Asthma Story” - the channel is an extension of their video-filled Web site.
  • 13. Bayer © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 14. AstraZenecaUS: See also•Company have online community Didget connected directly into the youthsNintendo DS•It rewards the user for building consistent blood glucose testing habits and meetingglucose targets!•Company have protected account on Twitter @Bayer
  • 15. AstraZenecaUS: Didget World•It is supported by Didget World, a password protected social network where kidscan interact with other users and build their own profile•Based on the popularity of online gaming with young people, this is an ingenioususe of social media to help monitor a health condition: http://www.nintendo.com/ds
  • 16. Glaxo-Smith-Cline US © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 17. Glaxo-Smith-Kline US: See also•GSK has several Twitter accounts @glaxosmithline & @GSKUS•The GSK blog called More than Medicine
  • 18. Sanofi © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 19. Roche © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 20. Roche: See alsoEvery year Roche hosts a Social Media Summit http://scottsdiabetes.com/2009/07/Company have large Twitter followingNewsroom & Career wall on FacebookSpecial career interface on LinkedIn
  • 21. Merck © MEMEgroup O 3 • 9/25/2010 • www.memegroup.net
  • 22. Merck: See also•Most of Merck’s interaction on the microbloggingplatform has to do with recruitment than communicatingwith practitioners and consumers•Merck does have a twitter account @merckcareers1•Company have it’s own YouTube channel