Equity Crowdfunding @FundedByMe

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Equity Crowdfunding @FundedByMe

  1. 1. CROWDFUNDING AS FINANCE MODEL KRISTIINA PÄÄKKÖNEN COUNTRY MANAGER, FUNDEDBYME 5 September2013 @KristiinaMeme www.fundedbyme.com
  2. 2. KRISTIINA PÄÄKKÖNEN
  3. 3. WHAT IS CROWDFUNDING?
  4. 4. WHY CROWDFUNDING?
  5. 5. SUCCESS STORY: VIRTUOUS VODKA Money raised: Sek1,000,140 / €115,000 Number of Investors: 103 Date Funded: January 2013 Sector: Organic
  6. 6. VIRTUOUS VODKA - CONTINUED
  7. 7. Europe’s fastest-growing crowd investment platform connecting investors and entrepreneurs. FUNDEDBYME
  8. 8. • Over 25,600 registered users • Over €3million raised in equity • Nordics, Spain & Germany • Cross-border investments • 6% fee on all money raised FUNDEDBYME
  9. 9. USER PROFILE: INVESTORS Investments like these allow me to take a peek at how different companies work and think. – Siam Choudhury (read blog) …There is no marketplace for external funding. This makes crowdfunding a good form of financing. – Matti Vanhanen (read blog) I loved that a project with such an amazing story… that we could buy into the change rather than just hope that it’d succeed. - Alf Rehn (read blog)
  10. 10. USER PROFILE: ENTREPRENEURS …Find investors who share the same values and interests in the environment & technology. – Sakke Arffman, Lastu a global crowdfunding round seems very appropriate for us. – Nina Ignatius, Beibamboo (read blog) Yes, the money was key, but the bigger motivator was getting this captive audience. – Claes Stenmark, Virtuous Vodka (read blog)
  11. 11. • Short introduction to your brand • Comprehensive business plan • Financial information • Active marketing and communication plan – key to success! Pre-Round / Open Round / Close Round EASY TO GET STARTED
  12. 12. FINNISH BEIBAMBOO
  13. 13. AUGUST 2013: BEIBAMBOO RAISED 50K
  14. 14. MORE STORIES
  15. 15. THANK YOU! www.FundedByMe.com hello@fundedbyme.com @fundedbyme Kristiina Pääkkönen kristiina@fundedbyme.com @KristiinaMeme

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