Proelios 'Mobile gaming for brands' presentation 2014

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Gaming is now the most popular activity on mobile devices. …

Gaming is now the most popular activity on mobile devices.

We develop high quality mobile video gaming apps for global brand owners designed to engage, inform and connect with consumers around the world. Our clients include Volkswagen, Coca-Cola and Barclaycard.

Our latest presentation details our service and case studies.

So far, our mobile brand games have secured over 100,000,000+ downloads with over 22,000,000+ hours of brand engagement.

We work closely with brand owners and partner agencies to integrate mobile gaming into communications portfolios and campaigns.

We design our brand games specifically to the client's objectives and KPI's and through our in-house data analytics, our mobile brand games are completely data measurable from consumer download to final purchase.

The future of consumer engagement is mobile, with gaming as a key motivator.

For more information, go to www.proelios.com

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Transcript

  • 1. ENGAGEMENT THROUGH GAMING
  • 2. In 2013, the global mobile games market grew by 35% to reach $12.3bn
  • 3. Overall, consumers spend 32% of their time on mobile gaming
  • 4. Everyone is playing mobile games
  • 5. Proelios develops mobile games to engage and connect consumers to brands
  • 6. Fanta Fruit Slam delivered over 250,000 new Fanta Facebook followers in first 3 months
  • 7. Sports Car Challenge 2 25,000+ VW Dealership enquires in first 10 weeks
  • 8. Sports Car Challenge secured over 30,000,000 virtual test drives from 12,000,000+ downloads… …and 100,000+ VW Dealership enquires, 12,416,000+ hours (or 1,420 years) of brand engagement, 2.5M+ unique website visits, 8M+ in-game car photos shared, 11.4M+ views of in-game car data & averaged 67,000 DAU’s in 2013
  • 9. • Established in 2013, Proelios is a brand gaming agency • We develop high-quality mobile gaming apps for global brands • Gaming is now the most popular consumer activity on mobile devices • Mobile brand gaming delivers greater engagement and connection to consumers than any other communications medium • To date, our mobile brand games have secured over 100M downloads and 22M+ hours of brand engagement • We reward and motivate consumers to connect to brands through engaging gaming experiences…
  • 10. ...but what makes a successful & engaging mobile gaming experience? The game must be of high quality Must be easy to access – 4 clicks maximum to begin playing The player must be rewarded within the first 30 seconds Easy to learn, hard to master Thank you for your engagement!
  • 11. www.proelios.com Want more information on mobile brand gaming? Contact Kristien Wendt - Partner & Head of Client Services Email: kristien.wendt@proelios.com Telephone: Main +44 (0)1376 322621 Mobile +44 (0)7876 252811 @proelios http://www.linkedin.com/company/proelios-brand-gaming
  • 12. APPENDIX Slide 2 Slide 3 Slide 4 Newzoo 2013 Mobile Games Review: Top Countries in Terms of App Store Revenue http://goo.gl/fCn1yg http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-It http://www.proelios.com/mobile-gaming-appeals-to-everyone-report/