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Project Moken final presentation


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Concept presentation for transmedia project from Crossover Labs OZ/EU

Concept presentation for transmedia project from Crossover Labs OZ/EU

Published in: Entertainment & Humor

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  • 1.
  • 2. Synopsis
    This is the story oftheMoken, an indigenouscommunityofseanomadslivingoffthecoastof Burma and Thailand.
    They’vebeendivingoffand living in theirtraditionalboats for over 3500 years, so theirmaritime knowledgeis unique.
    Theyactuallypredictedthe2004 tsunami.
    If we’dknownthat, thousandsof lives could have beensaved.
    But, thesepeoplearecitizenless and, like all indigenouspeople, they’re fighting for survival.
    ProjectMoken has a documentary at itsheart, butalso an online campaign, a Facebookcommunity and a mobile game app.
    Weaim to engagepeople to contribute to thesurvival and futureoftheMokens.
    To putthethemonthemap, enablethem to create a sustainablefuture and empowerallofus to make a difference.
  • 3.
  • 4.
  • 5.
  • 6. Online campaign
    TV Documentary
    Mobile game app
    Project webpage
  • 7. The Documentary Story
    Hook is a youngMokenseanomadwhoseindigenousculture is under threat. 
    How canhe live in themodernworldwhileretaining his traditionalidentity?  
    To live as a seanomad, heneeds a traditionalboat, buthedoesn’tknowhow to buildone.  In fact, there’squite a bit hedoesn’tknowabout his ownculture.  
    ThereareotherMoken, whocling to theiroldways in thenorthoffthecoastof Burma.   Hook thinksthatifhecanget to Burma hecanseekout his cousins, learnhow to build his boat, and be at onewiththesea.
    The journey to Burma is long and treacherous. On thewayhe must avoid arrest by Burmesemilitarywhopatroltheseas. 
    The Burmesearedirectlyresponsible for Hook’sfather’sdivingsickness  resulting from his exploitation by the blast fishingindustry.  TheyroutinelyimprisonMokenfishermen for arbitraryreasons.
    Can Hook reach his relatives in the North and learn more about his culture?
    Canhegetpermission to remove a tree from the Thai national park to build a traditionalboat?
    Will his father live longenough to see his son settled and able to continue his culturallegacy, or willtheuniqueknowledgeoftheMoken be lost to usforever?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. The online campaign
    Starts 6-8 monthsbefore film is finished
    To raiseawarenessabouttheproject and create support
    for the felling of ONE tree to be used in thebuildingof a newKabangboat.
  • 15. Press kit
    ”Canonetree save a culture?
    Go to
    to growtheworldstallest
    virtualtree and make a
  • 16. Intro text / loader
    Join us building the world’s largest virtual tree to help the last sea nomads of Asia save their home. The ancient Kabang Boat.
    Neither the Thai nor Burmese government will allow them access to the trees that have been at the heart of their boat building culture for 1000s of years
    In 6 months a film crew will present this petition to UNESCO and the Thai government. We want to demonstrate the world is watching.
  • 17.
  • 18.
  • 19. Sign up for newsletter
    Your email adress
  • 20. Support the
    people and followthe story by becoming a
    Virtual Citizen
    Mobile App/fundraiser
  • 21.
  • 22. Weeklytweets and Facebookupdates
  • 23. After 2 months
  • 24. Hold yourbreath and raisefunds for theMoken
    Time yourselfwhilewatching Hook dive
    Challenge friends
    Link to facebook to joincommunity (ifyouare not signedin)
  • 25.
  • 26. and become a citizen
  • 27. Weare setting up the Online MokenEmbassy
    Apply for the most importantjob in theworld
    Becometheambassador for theMokenpeople
    and make sure theirstoriesareheard in theworld
  • 28. Funding
  • 29. Budget
    Total budget EUR 720.000
    Documentary total EUR 550.000
    Digital total EUR 170.000
    Online campaign EUR 70.000
    Project/film homepage EUR 70.000
    Mobile App / Game EUR 30.000
  • 30. Financing plan
    Total budget EUR 720.000
    Norwegian Filmfund EUR 75.000
    Producers investments EUR 30.000
    from Norwegian Filmfund EUR 195.000
    Total raised EUR 300.000
    Financingneeded EUR 420.000
  • 31. Help usfindout!
  • 32. Creative Team
    Director Runar J. Wiik
    An established Norwegian director /D.O.P (cinematographer). The two latest films as a cinematographeronindigenousissues have won awards. Runar has exclusiveaccess to themokencommunity and has spent the last 5 yearsdevelopingthedocumentary.
    Co-Producer Barbara Orton
    Is an award-winning producer from true-tv in Scotland producing for the UK and internationalmarkets. She has produced “Bruce goesdancing”, 2x60’ docs for BBC1 and recently a film as part of a co-produced series 5x45’ for ZDF/Arte “Gardens ofDelight”. 
    Co-Producer Sarah Barton
    Has more thanfifteenyearsexperience as an awardwinningdocumentarywriter, director and producer. She has worked in remoteaboriginalcommunities in Australia, and produced more than 40 hoursoftelevisionaboutdisabilityrights.
    Interactive Producer Kristian Bye
    Has worked for15 years as a consultant/partner in major advertising agencies (Bates, D’Arcy, DDB) with a wide mix ofcross media. For the last twoyearshe has beenmanagingdirector in Apt, theleading digital agency in Norway withawards from Cannes Cyberlions, Eurobest, INMA New York and Gulltaggen in Norway.
    Producer Mette Cheng Munthe-Kaas
    Works as a producer and editor onindependentdocumentary films. Mette has beendevelopingthisproject for the last 2 years. Her workincludesproducing “Kabang – Nordic Origins”, editing and co-directing “Maritime Women” and “Sailorsofwar” for NRK, and editingthetheatricaldoc “Kings of Oslo”.
    Producer Christian Lien Jensen
    Is a producer and founderofHallum & Jensen A/S, established to pursuestories best made as independentproductions. He has previouslyproducedseveral shorts as well as producedcommercials and corporates. His recentmockumentaryproduction has just won a best short film award in Krakow.