Rotary Family Health Day

Social and Online Strategy
Site Champs’ guide to the website
rfha.org.za
Find everything you need to know under
Site Champs login (tab to the right o...
Press Kit
on rfha.org.za
Invite your local community paper to your event!

Don’t send big files to the media, rather send ...
Your Photos and Articles
Submit your photos at rfha.org.za/
under Family Health Day Gallery to qualify for
the Photo-of-th...
#RFHD
Create. Share. Involve
We’re live on social media, join in the action today!
1. Follow @RFHD_ZAon Twitter
twitter.co...
MXIT
Getting our message to over 6.5 million users in SA.
SMS MXIT to 44541 to get MXIT on your phone, then log in and sea...
Click on the links in this
presentation and get connected
with RFHD online. Do it now!
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Rotary Family Health Days 2014 - getting loud online

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How are ordinary people stepping up to tackle HIV/Aids and disease in Southern Africa? Connect with other site champs, Rotarians and volunteers through RFHD's social media. Involve the whole club in telling the RFHD story.

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Rotary Family Health Days 2014 - getting loud online

  1. 1. Rotary Family Health Day Social and Online Strategy
  2. 2. Site Champs’ guide to the website rfha.org.za Find everything you need to know under Site Champs login (tab to the right on the home page) Here you will find: - Official artwork/adverts - Site guidelines and helpful hints - Key contacts (Due to sensitive info, entry into this section is protected by a single password) Universal Rotary log-in details: Username: User Password: Rotary1234 Swazi site champs get their info in a separate Swaziland section In this password-protected section of the website.
  3. 3. Press Kit on rfha.org.za Invite your local community paper to your event! Don’t send big files to the media, rather send them an invitation or short cover letter with the link to the Press Kitsection of rfha.org.za/ Here they will find the latest: • Press releases • Hi-res images • Spokesperson bios • Sponsor summaries • Contact PR Officer Please clip press articles, making note of date and publication, and send to your district media rep, cc-ingannemarie@rfha.org
  4. 4. Your Photos and Articles Submit your photos at rfha.org.za/ under Family Health Day Gallery to qualify for the Photo-of-the Day competition to win a Rotary hamper! You may also submit a short article. 181 sites, 4000 volunteers, what was your best moment?
  5. 5. #RFHD Create. Share. Involve We’re live on social media, join in the action today! 1. Follow @RFHD_ZAon Twitter twitter.com/RFHD_ZA 2. Like us on Facebookat facebook.com/RotaryFamilyHealthDays invite your club members and friends to like us too. 3. Share your photos and best #RFHD moments on your own social media news feeds, and help us to track your posts and tweets by including #RFHD in the text. Example tweet: I’m volunteering @RFHD_ZA to help get SA’s health sorted one time. #RFHD watch the trailer vimeo.com/84725512 4. Site Champ: Please elect a team of volunteers with smart phones to be our reporters on the ground.
  6. 6. MXIT Getting our message to over 6.5 million users in SA. SMS MXIT to 44541 to get MXIT on your phone, then log in and search for RFHD. Mxit Reach Mxit Reach makes free mobile education, healthcare and community apps available to millions of users. MXIT is partnering with RFHA to create a health info tool that serves the underprivileged. How are we leveraging MXIT for the RFHD? • • • • • • • • Splash-page ads at login Site-and-service locater app Push direct msg’s to user base Registrations Health surveys and questionnaires Data collection Health directory Geo-targeted messages
  7. 7. Click on the links in this presentation and get connected with RFHD online. Do it now!
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