Survival Strategies for Suppliers by @PYMLive
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Survival Strategies for Suppliers by @PYMLive

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Presented by Kristi Casey Sanders (@PYMLIVE) at MEC2012 ...

Presented by Kristi Casey Sanders (@PYMLIVE) at MEC2012

The marketplace and meeting planners' needs are constantly shifting. This interactive roundtable discussion will help supplier partners identify innovative solutions to the challenges they're currently facing.

Learning Objectives:
• Identify innovative solutions to current market challenges.
• Utilize creative strategies to reach new markets, gain repeat business, promote services and grow market share.

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Survival Strategies for Suppliers by @PYMLive Survival Strategies for Suppliers by @PYMLive Presentation Transcript

  • Survival Strategies @PYMLive | #MEC2012 for Suppliers
  • Industry challenges:Destinations, Hotels, Vendors 1. Budgets/economy 1% 3% 2. New ways of marketing 5% 17% 5% 3. Price integrity 6% 4. Finding decision maker 5. Breaking new markets 8% 14% 6. Building relationships 7. Short-term bookings 10% 8. Misperceptions 10% 9. Managing/hiring staff 10% 10% 10.Educating planners 11.Qualifying leads/time @PYMLive |
  • Discussion:What are you currently struggling with?Do you have advice for the people at your table?Take notes. Theres a Google Doc you can edit at: http://ow.ly/1GV5knWell share findings in 20 minutes. @PYMLive | #MEC2012
  • Why dont you...?• Compete with the tier above you in pricing and value instead of slashing rates to meet your competitive set?• Partner with people or companies who already have relationships with your target market?• Request read receipts for your emails?• Become an educational resource for planners?• Treat your employees like your clients?• Listen more. @PYMLive |
  • Resources:Survival tips, technology, short-term, leads & budget ideas• Survival strategies for suppliers (white papers, videos, articles) - http://ow.ly/9eCN5• "152+ Ways to Save Money"- http://ow.ly/9eCy6• Meeting technology 101 series - http://ow.ly/9eCEJ• Zentila (hotel-friendly booking engine) - http://ow.ly/ 1GTygJ• Planner Toolbox (educational resource for planners that generates leads for you) - http://ow.ly/1GTPml  @PYMLive |
  • Resources:Sourcing leads and managing staff• LinkedIn for sales• LinkedIn ads• Need to detox a noxious workplace? Read: "The Five Dysfunctions of a Team" by Patrick Lencioni @PYMLive |
  • Marketing tools• Social media management: hootsuite.com, tweetreach.com, budurl.pro & Google Analytics• Next-step platforms: instagram, pinterest, YouTube - but get on Google+ now!• Ideas & services: hubspot.com, salesforce.com, omniture.com, Google Alerts, socialmention.com, vocus.com• Fun stuff: YouTube.com/ planyourmeetings @PYMLive |
  • Survival Strategies @PYMLive | #MEC2012 for Suppliers