Prove Your Worth as a Meeting Planner


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Sometimes doing a good job isn't good enough. With the meetings and event industry under attack, it's more important than ever for meeting professionals to know how their work achieves organizational goals and contributes to the bottom line. Plan Your Meetings' Kristi Casey Sanders will show you how to look at each event and meeting you plan so that you can prove what the business impact and ROI of your work is. Plus, you'll learn communication strategies to help you raise your profile within the workplace and the industry.

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Prove Your Worth as a Meeting Planner

  1. 1. Prove Your Worth As A Meeting Planner <ul><li>Presented by Kristi Casey Sanders </li></ul><ul><li>Editorial Director/Chief Storyteller </li></ul><ul><li>Plan Your Meetings </li></ul><ul><li>[email_address] </li></ul>
  2. 2. Why don’t you get the respect you deserve? <ul><li>You make it look too easy </li></ul><ul><li>The Wizard of Oz </li></ul><ul><li>It’s “glamorous” </li></ul><ul><li>Anyone can do it </li></ul><ul><li>The War on Meetings </li></ul>
  3. 3. <ul><li>Events have highest ROI of any marketing channel (EventView 2009) </li></ul><ul><li>82 % of business executives at companies with $50 million+ annual sales say business travel is important to achieving business results (US Travel Association) </li></ul><ul><li>81 % believe more client contact is essential in a slow economy (US Travel Association) </li></ul><ul><li>72% believe that increasing business travel while others cut back creates an opportunity to build marketshare and new customer relationships (US Travel Association) </li></ul>Stats & facts:
  4. 4. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Knowledge is powerful:
  5. 5. Use the F.O.R.C.E. Image ©Zeetz Jones,
  6. 6. F.O.R.C.E. <ul><li>Find out goals </li></ul><ul><li>Organize a game plan </li></ul><ul><li>Research results </li></ul><ul><li>Calculate business impact & ROI </li></ul><ul><ul><li>benefits-cost/cost x 100 = ROI% </li></ul></ul><ul><ul><li>benefits/cost = benefit to cost ratio </li></ul></ul><ul><li>Evaluate and communicate results </li></ul>
  7. 7. Love your metrics: <ul><li>Historical data </li></ul><ul><li>$$$ saved </li></ul><ul><li>Business impact </li></ul><ul><li>ROI </li></ul><ul><li>Objectives achieved </li></ul>
  8. 8. Beware of the D.A.R.K. side Image © Waihey
  9. 9. <ul><li>Don’t share information </li></ul><ul><li>Avoid promoting themselves </li></ul><ul><li>Run from responsibility </li></ul><ul><li>Kill enthusiasm </li></ul>People on the D.A.R.K. side:
  10. 10. Keep things L.I.G.H.T. Image © Waihey
  11. 11. Keep it L.I.G.H.T. <ul><li>Let people know about your sucesses </li></ul><ul><li>Improve your skill set </li></ul><ul><li>Get out there and be an expert </li></ul><ul><li>Have courage </li></ul><ul><li>Toot your own horn </li></ul>
  12. 12. Toot your own horn! <ul><li>“At 18, you care what everyone thinks. At 40, you don’t care what they think. At 60, you realize they were never thinking of you.” </li></ul><ul><li>— Anonymous </li></ul>
  13. 13. Now go out there and prove your worth! <ul><li>It was a pleasure teaching you today. I can customize this presentation for any industry. If you would like me to speak to your group, contact: </li></ul><ul><li>Kristi Casey Sanders </li></ul><ul><li>Editorial Director/Chief Storyteller </li></ul><ul><li>Plan Your Meetings </li></ul><ul><li>[email_address] </li></ul><ul><li>404-843-9800 </li></ul>
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