How Meeting Planners Can Change the World

How Meeting Planners Can Change the World Presented by Kristi Casey Sanders Editorial Director/Chief Storyteller PlanYourMeetings .com Illustrations by Scuba Dog Design: [email_address]

“ A war has been declared on the meetings industry.” — MPI President & CEO Bruce MacMillan

War on Meetings
The “AIG effect”
TARP guidelines
$166 million (402 events) lost to Las Vegas from Oct-March
$1 billion in meetings canceled in Jan/Feb ’09
$10 billion lost since Oct. ’08
From Oct. ’08-Dec. ’09, hospitality industry may lose 450,000 jobs
Sources: USA Today, U.S. Travel Association, International Association of Exhibitions and Events

Mighty Planners FIGHT BACK FIGHT BACK

Incentives Motivate
75% of Americans say they can work harder
92% workers achieve goals because of incentives
Non-cash incentive recipients outperform cash recipients by 46%
Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber Company Photo source: http://www.wholetravel.com/supplier/grand-colony-island-villas

Meetings Work
Meetings are the most cost- and time-efficient way to deliver a company’s message, develop strategy and get buy-in
Event marketing has the highest ROI of any other marketing channel
Sources: http://www.mpiweb.org , EventView 2009

“ Our people are the biggest asset we’ve got. … If we take care of our people, they will take care of our guests.” — Texas Roadhouse CEO & President G.J. Hart

Meetings Pay Off
45% of workers fear their job will be eliminated
Appreciated employees are productive employees
Companies that are people-focused outperform their competition in revenues, net profit, growth and customer retention
G.J. Hart: ‘I only hope $2.5 million is enough’
Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber Company

Knowledge is Power
KeepAmericaMeeting .org
MeetingIndustryCrisisCenter .org
MeetingsMeanBusiness .com
PlanYourMeetings .com

Change the World! Illustrations by Scuba Dog Design: [email_address]
Prove Your Worth & Value of Your Work
Meet Responsibly
Innovate & Embrace Change

Step One: Prove Your Worth By Using the F.O.R.C.E. Image ©Zeetz Jones, http://www. flickr .com/photos/zeetzjones/562496275/

F.O.R.C.E. Image ©Zeetz Jones, http://www. flickr .com/photos/zeetzjones/562496275/
Find out the goals
Organize a game plan
Research results
Calculate $$ impact & return on investment
Evaluate & communicate

Love Your Metrics
Historical data
$$$ saved
Business impact
ROI
Objectives achieved
E-mail [email_address] .com to get 152+ Ways to Save.

Step Two: Save The World, One Meeting at a Time

It’s Easy Being Green
Reduce, reuse and recycle — everything
Going green in five easy steps

Going Green in 5 Easy Steps
Do an eco-audit
Eliminate paper
Reduce & recycle
Think local
Communicate
E-mail [email_address] .com to receive a detailed whitepaper of the steps.

What You Can Do
Draft statement of intent
In all RFPs, ask suppliers what sustainable initiatives they have in place
Have all suppliers and exhibitors sign sustainability statement of intent
Or, put green/sustainable elements into the contract language offering incentives for compliance/penalties for non-compliance
For more ideas, go to http://www.greenmeetings.info .

Do Good While Doing Business Takeda Cares 2007 http://www.stjudesranch.org/video_takeda.php

Do Good While Doing Business
Meet in a community that needs your business
Incorporate a community service/voluntourism activity
Donate left-over supplies
Involve sponsors, suppliers and attendees
Decorate with donations that will benefit the community
Contact CVBs and organizations like Tourism Cares to organize a community service program

Step Three: Innovate & Embrace Change

Innovate & Embrace Change
Think of your event as a movie: What will be fun, unexpected?
Virtual speakers & events
Virtualis in Second Life

How Can You Shake Things Up?
Kinesthetic education
User-generated content
Interactive education
Go to conferences
Put expectations in RFPs
Read “Make to Stick”
Book pleasant environments
Ask hotels/venues what’s available that’s different

You Set the Stage

Are You A Flashing 12?

Technology is Your Friend
http://www.PYMConnect.com
Audience Response systems
http://www.Violet.fr : Nabaztag/tag, ntag &RFID
http://www.Twitter.com/PYMLive
#werock!
http://www.Twitterfountain.nl

What Are You Trying to Do?
http://www.PYMConnect.com
http://www.MeetingCommunity.org (MeCo)
http://www.LinkedIn.com (Groups)
http://www.Facebook.com (Fan Page/Group)
Everything you post becomes public knowledge
Emergent technologies for meeting professionals

Are You A Flashing 12?

Be Mighty Mighty
Mentor the next generation
Keep learning
Prove value of events
Save the world with each event
Innovate & stay open to change

For More Ideas, Go To: PlanYourMeetings .com Any questions? [email_address] Twitter. com/PYMLive PYMConnect .com This work is licensed under the Creative Commons Attribution-No Derivative Works 3.0 United States License. To view a copy of this license, visit http: //creativecommons .org/licenses/by-nd/3.0/us/ or send a letter to Creative Commons, 171 Second St., Ste. 300, San Francisco, Calif., 94105, USA. Illustrations by Scuba Dog Designs: [email_address]

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How Meeting Planners Can Change the World

by Kristi Sanders on Mar 18, 2009

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How Meeting Planners Can Change the World — Webinar Transcript