How Meeting Planners Can Change the World Presented by Kristi Casey Sanders Editorial Director/Chief Storyteller PlanYourMeetings .com Illustrations by Scuba Dog Design: [email_address]

“ A war has been declared on the meetings industry.” — MPI President & CEO Bruce MacMillan

War on Meetings The “AIG effect” TARP guidelines $166 million (402 events) lost to Las Vegas from Oct-March $1 billion in meetings canceled in Jan/Feb ’09 $10 billion lost since Oct. ’08 From Oct. ’08-Dec. ’09, hospitality industry may lose 450,000 jobs Sources: USA Today, U.S. Travel Association, International Association of Exhibitions and Events

The “AIG effect”

TARP guidelines

$166 million (402 events) lost to Las Vegas from Oct-March

$1 billion in meetings canceled in Jan/Feb ’09

$10 billion lost since Oct. ’08

From Oct. ’08-Dec. ’09, hospitality industry may lose 450,000 jobs

Mighty Planners FIGHT BACK FIGHT BACK

Incentives Motivate 75% of Americans say they can work harder 92% workers achieve goals because of incentives Non-cash incentive recipients outperform cash recipients by 46% Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber Company Photo source: http://www.wholetravel.com/supplier/grand-colony-island-villas

75% of Americans say they can work harder

92% workers achieve goals because of incentives

Non-cash incentive recipients outperform cash recipients by 46%

Meetings Work Meetings are the most cost- and time-efficient way to deliver a company’s message, develop strategy and get buy-in Event marketing has the highest ROI of any other marketing channel Sources: http://www.mpiweb.org , EventView 2009

Meetings are the most cost- and time-efficient way to deliver a company’s message, develop strategy and get buy-in

Event marketing has the highest ROI of any other marketing channel

“ Our people are the biggest asset we’ve got. … If we take care of our people, they will take care of our guests.” — Texas Roadhouse CEO & President G.J. Hart

Meetings Pay Off 45% of workers fear their job will be eliminated Appreciated employees are productive employees Companies that are people-focused outperform their competition in revenues, net profit, growth and customer retention G.J. Hart: ‘I only hope $2.5 million is enough’ Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber Company

45% of workers fear their job will be eliminated

Appreciated employees are productive employees

Companies that are people-focused outperform their competition in revenues, net profit, growth and customer retention

G.J. Hart: ‘I only hope $2.5 million is enough’

Knowledge is Power KeepAmericaMeeting .org MeetingIndustryCrisisCenter .org MeetingsMeanBusiness .com PlanYourMeetings .com

KeepAmericaMeeting .org

MeetingIndustryCrisisCenter .org

MeetingsMeanBusiness .com

PlanYourMeetings .com

Change the World! Illustrations by Scuba Dog Design: [email_address] Prove Your Worth & Value of Your Work Meet Responsibly Innovate & Embrace Change

Prove Your Worth & Value of Your Work

Meet Responsibly

Innovate & Embrace Change

Step One: Prove Your Worth By Using the F.O.R.C.E. Image ©Zeetz Jones, http://www. flickr .com/photos/zeetzjones/562496275/

F.O.R.C.E. Image ©Zeetz Jones, http://www. flickr .com/photos/zeetzjones/562496275/ Find out the goals Organize a game plan Research results Calculate $$ impact & return on investment Evaluate & communicate

Find out the goals

Organize a game plan

Research results

Calculate $$ impact & return on investment

Evaluate & communicate

Love Your Metrics Historical data $$$ saved Business impact ROI Objectives achieved E-mail [email_address] .com to get 152+ Ways to Save.

Historical data

$$$ saved

Business impact

ROI

Objectives achieved

Step Two: Save The World, One Meeting at a Time

It’s Easy Being Green Reduce, reuse and recycle — everything Going green in five easy steps

Reduce, reuse and recycle — everything

Going green in five easy steps

Going Green in 5 Easy Steps Do an eco-audit Eliminate paper Reduce & recycle Think local Communicate E-mail [email_address] .com to receive a detailed whitepaper of the steps.

Do an eco-audit

Eliminate paper

Reduce & recycle

Think local

Communicate

What You Can Do Draft statement of intent In all RFPs, ask suppliers what sustainable initiatives they have in place Have all suppliers and exhibitors sign sustainability statement of intent Or, put green/sustainable elements into the contract language offering incentives for compliance/penalties for non-compliance For more ideas, go to http://www.greenmeetings.info .

Draft statement of intent

In all RFPs, ask suppliers what sustainable initiatives they have in place

Have all suppliers and exhibitors sign sustainability statement of intent

Or, put green/sustainable elements into the contract language offering incentives for compliance/penalties for non-compliance

Do Good While Doing Business Takeda Cares 2007 http://www.stjudesranch.org/video_takeda.php

Do Good While Doing Business Meet in a community that needs your business Incorporate a community service/voluntourism activity Donate left-over supplies Involve sponsors, suppliers and attendees Decorate with donations that will benefit the community Contact CVBs and organizations like Tourism Cares to organize a community service program

Meet in a community that needs your business

Incorporate a community service/voluntourism activity

Donate left-over supplies

Involve sponsors, suppliers and attendees

Decorate with donations that will benefit the community

Contact CVBs and organizations like Tourism Cares to organize a community service program

Step Three: Innovate & Embrace Change

Innovate & Embrace Change Think of your event as a movie: What will be fun, unexpected? Virtual speakers & events Virtualis in Second Life

Think of your event as a movie: What will be fun, unexpected?

Virtual speakers & events

Virtualis in Second Life

How Can You Shake Things Up? Kinesthetic education User-generated content Interactive education Go to conferences Put expectations in RFPs Read “Make to Stick” Book pleasant environments Ask hotels/venues what’s available that’s different

Kinesthetic education

User-generated content

Interactive education

Go to conferences

Put expectations in RFPs

Read “Make to Stick”

Book pleasant environments

Ask hotels/venues what’s available that’s different

You Set the Stage

Are You A Flashing 12?

Technology is Your Friend http://www.PYMConnect.com Audience Response systems http://www.Violet.fr : Nabaztag/tag, ntag &RFID http://www.Twitter.com/PYMLive #werock! http://www.Twitterfountain.nl

http://www.PYMConnect.com

Audience Response systems

http://www.Violet.fr : Nabaztag/tag, ntag &RFID

http://www.Twitter.com/PYMLive

#werock!

http://www.Twitterfountain.nl

What Are You Trying to Do? http://www.PYMConnect.com http://www.MeetingCommunity.org (MeCo) http://www.LinkedIn.com (Groups) http://www.Facebook.com (Fan Page/Group) Everything you post becomes public knowledge Emergent technologies for meeting professionals

http://www.PYMConnect.com

http://www.MeetingCommunity.org (MeCo)

http://www.LinkedIn.com (Groups)

http://www.Facebook.com (Fan Page/Group)

Everything you post becomes public knowledge

Emergent technologies for meeting professionals

Are You A Flashing 12?

Be Mighty Mighty Mentor the next generation Keep learning Prove value of events Save the world with each event Innovate & stay open to change

Mentor the next generation

Keep learning

Prove value of events

Save the world with each event

Innovate & stay open to change

For More Ideas, Go To: PlanYourMeetings .com Any questions? [email_address] Twitter. com/PYMLive PYMConnect .com This work is licensed under the Creative Commons Attribution-No Derivative Works 3.0 United States License. To view a copy of this license, visit http: //creativecommons .org/licenses/by-nd/3.0/us/ or send a letter to Creative Commons, 171 Second St., Ste. 300, San Francisco, Calif., 94105, USA. Illustrations by Scuba Dog Designs: [email_address]