Q4 technologies presentation.


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Media product evaluation, question 4.

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Q4 technologies presentation.

  1. 1. Q4. What has been learntfrom media technologiesacross all aspects of the unit? Kris Thomas – Candidate no. 4883
  2. 2. Differenttechnologies usedthroughout theproject...
  3. 3. SocialTechnology
  4. 4. Throughout the project, various formsof social media were used to interactwith others, generate feedback and aidwith planning and producing my finalproduct...
  5. 5. Most notable was the use of facebook, Twitter andBlogger. Facebook allowed for us to connect with therest of our group to plan the script for the soap, thesame goes for twitter. The use of social media andtechnologies allowed us as a group to easily organise ourproduct and make sure we were all involved in theproduction. Facebook used to plan the script
  6. 6. I was able to keep track of mine, and others work, crosspromotion among other students work allowed mymagazine ancillary to be more realistic. By using Blogger, I was able to keep all of my work towards the product (Planning, Ancillaries etc...) In one easy to access and view place. Blogger was also useful when generating audience feedback for Q2, as peers were able to leave comments and I could base changes to my work around these
  7. 7. By tweeting other students we were able to generate feedback for our products to aid with answering Q2 of the evaluationTwitter allowed us to do the same,connecting with other students toplan and collaborate as well ascontacting our tutor to confirm workand get feedback. Social media was alarge part in the development of myfinal products.
  8. 8. Editing
  9. 9. The editing process of our trailer was done on Imovie onApple Macs. It is professionally used editing software whichmade the process easy and fluent, resulting in a trailer thatlooked professional and of a high quality. We usedconventional editing techniques and the technologyinvolved in the editing process and the use of industrystandard software made the final product more believableas a piece of media.
  10. 10. Editing in Photoshop Having Photoshop as a technological resource allowed me to create more believable and higher quality pieces of work, the front cover for example, was removed of the scruffy looking outline and the text neatened to a standard that looks good on a magazine cover.Pixilation on photo removed through clone stamping on Photoshop, thedistortion was also fixed to a degree using this technique.
  11. 11. Technologies like Photoshop andPublisher were combined whenmaking the ancillaries, Photoshopwas used here to remove greenscreen and then add a backgroundimage and text to promote theshow. Edges of figures neatened with clone stamp
  12. 12. Keynote allows the user to create customisable slides that can be imported with animation and timed effects into IMovie. The title cards were made in keynote, a programme on Macs that allows for slides with animation to be imported into Imovie. Allowing for movement on the title cards and timed fades, adding to the quality of the workThe timed fades on these title cards allowed us to timewhen the titles would appear, easier to use and moreprofessional than making slides in PowerPoint andimporting them as Jpegs.
  13. 13. FilmingTechnologies.
  14. 14. Throughout the project I was able to learnand develop on my knowledge of filmtechnologies. Most notably using lighting,certain focus types and the Levelling of clips,audio and visual. Precision editing and filmingalso became a large part of the trailer as wellas music layering.
  15. 15. One of the main contributions the technologies gave to my final product, and one of the most important things I learnt technologically was the precision editing and the changing of the different levels on the Imovie timeline. By using the different colour filters I was able to give the trailer a distinctive, grey look to mirror the downbeat nature of the trailer.This precision editingallows me to change thecolour and contrast ofeach frame, which gavethe trailer its unique greytone, which matched the I could alsodownbeat and depressing change thestorylines. exposure and brightness of the clips, this worked well when changing the outdoor exposure light to match the tone of the trailer
  16. 16. Different light levels to As well as developing my technological knowledge during post-symbolise good and bad, or production of the trailer, I also learned valuable technologicalevil and innocent. lessons during the filming of the trailer. The way light levels and the way non-digetic sounds affect a trailers mood and help to create genre.
  17. 17. Low lux level, achieves in making this character look villainous The slow zoom into the character that by covering him in shadows. precedes this shot shows enigma and mystery as it is shot from behind and doesnt reveal his face straight awayThis was a shot that I put careful technologicalthought into, the light levels help create genre by Camera set at eye level and set slightly out of focus togenerating mystery around the character and denote distortion of character and the distance theportray him as shady and dark, whilst the steady audience feels from him.camera movement (As it was set on the tripod)helps create tension by not moving and beingeerily still.
  18. 18. The music file automatically inserted itself at the right length of the trailer,and added more sound if the trailer was lengthened in any way The music used in the trailer is the song ‘Kiara’ By the electronic artists Bonobo. It fitted the trailer well with its minor keys and downbeat tone helping to create genre and meaning. It was converted to MP3 And then layered over the clips. The site www.clipconverter.com was used in this process. http://www.youtube.com/watch?v=A4rVc0 cSQ6o (Original video)
  19. 19. Sound ducking allowed for the music level to automatically adjust itself depending on the amount of noise and speech volume in the clipThe music was layered ontothe trailer and the soundlevels ducked accordingly. Bydoing this we could have themusic swell in certain pointsof the trailer when thedialogue stopped. And itwould lower when thecharacters were talking so nospeech was overpowered bythe music. I could also change the background noise levels for the outside scenes, particularly useful when eliminating background noise such as cars and traffic.
  20. 20. Sharing the clip on YouTube not only allowedeasy access to the video, but also allowed forrelatively easy feedback on the productwhich we could adjust accordingly. Having a resource like YouTube, and being able to upload to the internet so easily allowed us to generate viewer feedback for the product.
  21. 21. The technological difficulties in the process of making the three productspresented themselves mainly in the ancillaries. As we shot the pictures forour magazine cover and billboard promotion on green screen, the greenbackground proved difficult to remove fully and resulted in distortionalong the edge of the pictures. Though this was resolved slightly inPhotoshop, the faults on the picture are still evident. Distortion around text and image Banner button distorted due to cropping on Jpeg. White outline left by lasso tool on Photoshop being unable to fully crop the picture
  22. 22. The technologies that helped me produce my final products also helped plan them as well. I used a scanner to scan in my storyboards and shooting ideas to my blog, this way I was able to keep track of my ideas and have them present as planning evidence at the same time.Various storyboards and shooting schedulesscanned into the blog.