Your SlideShare is downloading. ×
Guthrie mayes pr crisis comm. presentation 2 1-2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Guthrie mayes pr crisis comm. presentation 2 1-2010

226
views

Published on

Published in: News & Politics, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
226
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Guthrie/Mayes Public Relations
  • 2. Media coverage of a crisis
    • Day One media stories – explain what happened.
    • Day Two media stories – follow up on victims, recovery, etc.
  • 3. Media coverage of a crisis
    • The big question?
    • “ How was it handled?”
  • 4. Communicating During A Crisis
    • Initial steps following a crisis
    • Provide immediate and appropriate aid for those affected
    • Take measures (if necessary) to prevent further crisis
    • Contact family of affected persons
    • Compile initial comments for media
  • 5. Communicating During A Crisis
    • Have one person serve as media spokesperson
    • Ensures consistent, clear message
    • Spokesperson cannot go at it alone … he/she will need help in compiling information, messages
  • 6.
    • Conduct periodic news briefings
    • Avoid one-on-one interviews
    • Don’t go “off the record”
    Communicating During A Crisis
  • 7.
    • Three messages following a serious injury or accident
    • Express sincere concern for the injured and for others affected
    • Demonstrate that you are taking action to determine exactly what happened … how it happened … etc. (working with authorities)
    • Measures will be taken to ensure that such an incident does not occur again
    Communicating During A Crisis
  • 8.
    • Toyota recall: Could cars' throttles could go haywire from interfering radio waves? (From USA Today: http://bit.ly/apIIsZ )
    • Toyota offers pedal fix, apologizes to owners (From The Detroit Free Press: http://bit.ly/b0hbzg )
    • Toyota's woes drag down entire industry (From CNN: http://bit.ly/awQjg9 )
    • WATCH: Toyota President Denies Cover-Up (From ABC News: http://bit.ly/bAvRbK )
    • Toyota Faces Fallout Over Recall (From The Wall Street Journal: http://bit.ly/airO6X)