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Detroit Tigers Online Marketing Strategy<br />Kristen Antioho<br />
Detroit Tigers<br />American League Central<br />Chicago White Sox, Cleveland Indians, Kansas City Royals, Minnesota Twins...
Challenges/Goals<br />Ticket Sales<br />Home game attendance<br />()<br />(<br />41,255 capacity<br />http://espn.go.com/t...
Theme<br />Family friendly<br />Summer fun<br />Wholesome fun<br />
Key  Components<br />724,303<br />Increase “likes”<br />
Key Components<br />Create Tigers Channel<br />
Key Components<br />Guerilla Team<br />
Key Components<br />SEO/SEM/Google<br />
Evaluation<br />#arewetrendingyet?<br />Increase our<br />s<br />
Budget<br />30%<br />
Timeline<br />65%<br />35%<br />
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Detroit tigers online marketing strategy

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Transcript of "Detroit tigers online marketing strategy"

  1. 1. Detroit Tigers Online Marketing Strategy<br />Kristen Antioho<br />
  2. 2. Detroit Tigers<br />American League Central<br />Chicago White Sox, Cleveland Indians, Kansas City Royals, Minnesota Twins<br />4x<br />
  3. 3. Challenges/Goals<br />Ticket Sales<br />Home game attendance<br />()<br />(<br />41,255 capacity<br />http://espn.go.com/travel/stadium/_/s/mlb/id/6/comerica-park<br />29,783 Average<br />http://espn.go.com/mlb/attendance<br />
  4. 4. Theme<br />Family friendly<br />Summer fun<br />Wholesome fun<br />
  5. 5. Key Components<br />724,303<br />Increase “likes”<br />
  6. 6. Key Components<br />Create Tigers Channel<br />
  7. 7. Key Components<br />Guerilla Team<br />
  8. 8. Key Components<br />SEO/SEM/Google<br />
  9. 9. Evaluation<br />#arewetrendingyet?<br />Increase our<br />s<br />
  10. 10. Budget<br />30%<br />
  11. 11. Timeline<br />65%<br />35%<br />
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