The OpenCalais Workshop at WeMedia 2010
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The OpenCalais Workshop at WeMedia 2010

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Here are the slides from the OpenCalais Workshop at WeMedia 2010 in Miami (3.10.10) as presented by Krista Thomas of the Thomson Reuters OpenCalais Initiative.

Here are the slides from the OpenCalais Workshop at WeMedia 2010 in Miami (3.10.10) as presented by Krista Thomas of the Thomson Reuters OpenCalais Initiative.

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    The OpenCalais Workshop at WeMedia 2010 The OpenCalais Workshop at WeMedia 2010 Presentation Transcript

    • Optimizing Content with Semantic Tech Krista Thomas VP Marketing, OpenCalais
    • The dilemma
      • Echo chamber of news & plethora of conversations can bury your content
      • Conversations require fuel and constant feeding
      • Hence we must optimize “content”
    • Optimizing Content: how semantic metatagging can help
      • Streamline SEO
      • Improve Reader Engagement
      • Create new / unique content experiences
      • Reader analytics
      • Improve Ad placement
      • Connect you to the Linked Data Cloud for open data assets / increased distribution
    • Why? Content Tagging is Costly and Time Consuming
      • Today:
        • Your economics don’t support metadata creation
        • The value of your metadata is high
        • The value of your aggregated metadata is extremely high
      Seconds Years Seconds Years Status Updates, Tweets New Gen News Legacy News & Corp info. Scient. Pubs Great Novels Latency Shelf Life
    • Metadata Generation
      • You feed your content into an extraction engine
      • It categorizes the stories; finds the people, places, companies, facts and events, and then returns that metadata to you
      • Along with the metadata, it returns links to free data on the open Web (i.e. Wikipedia, CIA World Fact book, IMDB, etc.)
      • You use the metadata to streamline content ops, enhance your content, create topic hubs on the fly, improve search, etc.
    • Live Demo: http://viewer.opencalais.com
      • Cut and paste a business news story into the viewer, and hit submit.
      • View the semantic markup (hover over underlined items to see relevance, for instance).
      • Expand the extracted entities, facts and events on the left hand rail.
      • Click on one of the companies in the list on the left, to view the OpenCalais / Thomson Reuters asset on that company in the Linked Data cloud.
      • Click the ‘SameAs’ links at the bottom to find more data on the Linked Data cloud.
    • Extraction engines you can use
      • Yahoo : Term Extraction
      • BeliefNetworks : Recommend Concepts
      • OpenAmplify : API
      • Alchemy: API
      • Evri : REST API
      • Zemanta
      • OpenCalais : API
    • NEW! NEW ! How Metadata Connects You to Open Data Assets The Linked Data Cloud – December, 2008
    • Linked Data Cloud as of July, 2009
    • Basic ways semantic metatagging can help
      • Streamline SEO
          • Associated Newspapers (UK); Al Jazeera
          • Automatically tag your content (free tools)
          • Feed Yahoo Search Monkey & Google Rich Snippets (free tools)
      • Improve Reader Engagement
          • CBS Interactive / CNET
          • Improved search and navigation
          • Recommended reading widgets (more like this) and Topic hubs
      • Using semantic tech to:
      • Automate metatagging of new and archived content
      • Improve search functionality & site navigation.
      • Aggregate & organize content in new ways.
      • Automatically produce topic-based sites.
      • Generate better content recommendations.
      • Publish product reviews, news articles & blog posts for programmatic use via the Linked Data cloud
      Case Study: Content Ops & Topic Hubs
    • More advanced ways metadata can help
      • Create new / unique content experiences
        • Huffington Post (localization)
        • Feedly (RSS Magazine / browser)
        • Use tags to triage content
        • Use tags to present content in new ways
      • Reader Analytics
        • DailyMe / Newstogram
        • Use tags to track reader interest / personalize the experience
      • Using semantic tech to:
      • Produce regional microsites that ‘super-serve’ communities with relevant news (Chicago, LA , etc.).
      • Perform content ‘triage,’ routing the right story to the right section & the right readers.
      • Automate content ops & drive editorial productivity.
      Case Study: Localization
    • Case Study: a new content experience
      • Firefox plug-in brings to life user-selected content feeds in an easy-to-read magazine format.
      • It uses semantic tech to:
        • Automate tagging and linking on the back-end
        • Support clustering and organization / presentation on the front-end
      • Using semantic tech to:
      • Achieve a new level of personalization for readers based on what they actually read
      • Provide other publishers with the same capability via its Newstogram service
      • Drive incremental revenue, charging publishers per Newstogram API call.
      Case Study: Reader Analytics & Personalization
    • STILL more advanced ways metadata can help
      • Refine ad placement:
        • Associated Content
        • Use tags in combination with ad serving / network
        • More relevant for readers; better performance for advertisers
      • Leveraging Linked Data URIs
        • BBC, Thomson Reuters, CNET, TechCrunch, etc.
        • Enhance content w/ open data assets
        • Use as a transport layer to share / distribute content
      • Using OpenCalais to
      • Improve ad placement, connecting partners & advertisers with relevant, quality content.
      • Achieve deeper classification & categorization within its library of 1.7 million pieces of content.
      • Assign the right story to the right writer at the right time, based on expertise, breaking trends, what’s hot, etc.
      Case Study: Optimizing Ad Placement
    • Case Study: Do it all
      • Using OpenPublish, a semantically enabled CMS to:
      • Contain costs: Streamline content operations & increase editorial productivity
      • Increase Engagement: Offering faceted search, recommended reading sidebars and more
      • Improve distribution: optimize search engine placement with more accurate, complete metatagging
      • Innovate: intelligently “mashup” content to create new products, repurpose content for display in new ways
    • Calais Tagaroo is for bloggers on the WordPress.org platform Calais Marmoset creates metadata for Yahoo! Search Monkey & Google Rich Snippets Free Tools Give SemanticProxy.com the address of a web page. Get back rich semantic metadata about the people, companies, concepts, facts, events and relationships on that page.
      • The Calais Collection of modules makes it easy for Drupal users to get started with OpenCalais.
      OpenPublish is a complete OpenCalais-powered publishing suite based on the popular open source platform Drupal. Visit; http://www.OpenSourceOpenMinds.com/OpenPublish . Free Tools
      • Thank you.
      • Krista Thomas
      • [email_address]
    • Addendum – slides showing markup and connection to the Linked Data Cloud
      • In case no web connection is available
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