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Final Calais For ONA
 

Final Calais For ONA

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Calais Presentation for the Online News Association 9.12.08

Calais Presentation for the Online News Association 9.12.08

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    Final Calais For ONA Final Calais For ONA Presentation Transcript

    •  
    • Introducing Calais
      • A Thomson Reuters initiative designed to make content interoperable on the Web
      • A free API that anyone can use
      • An easy way to automatically metatag the people, places, facts and events in your content
    • Why metatagging matters:
      • We’re still suffering from information overload
      • Web 2.0 doesn’t make it easier to find the information you need when you need it
      • Metatagging makes it easier to sort and filter content for both ‘push’ and ‘pull’ systems (search, RSS feeds, timely & targeted delivery, etc.)
    • The market for tagged content is here
      • Semantic apps are being built by some of today’s hottest start-ups
      • Metadata is the de-facto ‘lingua franca’ of the content ecosystem
      • Publishers seek a simple way to make their content available ‘Web-wide’
    • How it works
      • The Process
      • Calais accepts unstructured text and uses sophisticated NLP and machine learning techniques to return intelligent metadata
    • Calais progress to date
      • Launched in late January, 2008
      • Already, 5,700 developers have joined OpenCalais.com
      • Approx. 1 million content ‘transactions’ per day
      • Delivered three major update releases
      • Lots of interesting apps
        • The Mail & Guardian Online ( http://www.mg.co.za/ )
        • www.powerhousemuseum.com
        • Gist.whistlehog.com
        • http://www.opencalais.com/gallery
    • Quick tagging demo
    • Self Organizing Content
      • If I (automatically) know the topics, people, places, events in my content
      • I can (… with a little technology)
        • Automatically create topic hubs and more like this functionality
        • Organize inbound content to the appropriate sections of my site
        • De-duplicate content
        • Enhance search and navigatio n
    • Example: The Mail & Guardian Online, South African Newspaper
      • Using Calais to metatag new and historical articles, and:
        • Build an index or topics A-Z
        • Pull out automatic related articles or pictures
        • Create news alerts on companies or people
        • Pull up maps for the countries named in articles
        • Predict readers’ interests based on browsing habits
        • Create tag clouds, showing popular subjects, people, etc.
      Using Calais to optimize search and navigation; drive consumer engagement
    • Example: Gist - today’s news filtered by people, places & events GIST uses Calais to prioritize stories, rank newsmakers & reveal trends / reader demand. It automatically aggregates multiple news sources and slots them into topic.
    • Three easy ways to get started
      • 1. Use Calais to automatically tag your archives
        • = improved search & navigation
      • 2. Use Calais to drive alerts or feeds based on events, not just keywords
      • = timely alerts on events your readers care about
      • 3. Use the Calais toolkit of end-user ready applications!
      • = no coding required; get immediate benefits
      • Three modules make it easy for Drupal users to automatically tag content
      • Generate rich semantic metadata
      • Deliver a simple key for integration into the larger content ecosystem
      • Calais Tagaroo is for bloggers on the WordPress.org platform
      • Calais Marmoset creates metadata for Yahoo! SearchMonkey
    • Thank You! Thomas Tague, Calais Initiative Lead VP Solutions, ClearForest, a Thomson Reuters Company Thomas.Tague@ThomsonReuters.com