The State of the Marketing Union - Presented by Shama Kabani

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Half of 2012 has flown by! Only six months remain to achieve your business marketing goals for 2012. …

Half of 2012 has flown by! Only six months remain to achieve your business marketing goals for 2012.

How can you attract more leads and more visibility before the year is over?

By recognizing and leveraging today's changing digital landscape.

In this webinar, we will take a good look at the state of affairs in today's marketing world.

This webinar is co-hosted by The Marketing Zen Group and presented by Shama Kabani.

More in: Business , Technology
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  • My story - I didn’t know you guys! I didn’t know better!Today’s agenda – address the current state of social media. Talk about the future trends I am seeing – I saw Twitter growing when it has 2k users, and I’ll tell you what I see next. And, give you 10 practical tips you can utilize once you leave to strengthen your recruiting and placement efforts. We may have time then for one Q or 2. but, at 3:15 – there will be a more “robust” Q&A/discussion session.
  • No longer lured by a fancy title…online reputation matters. It is what they find when they Google…same for colleges, students, and recruiters
  • No longer lured by a fancy title…online reputation matters. It is what they find when they Google…same for colleges, students, and recruiters
  • No longer lured by a fancy title…online reputation matters. It is what they find when they Google…same for colleges, students, and recruiters
  • No longer lured by a fancy title…online reputation matters. It is what they find when they Google…same for colleges, students, and recruiters
  • Briefly want to address Digital Footprint –matters because 1) you have to teach kids in college this! 2) you have to keep this in mind when recruiting. 3) YOUR PERSONAL BRANDS MATTER. You may switch jobs, move careers, but your footprint follows you. So – recruiters – you need to build your company’s digital footprint. Career services – you need to build your school’s so more top companies will want you.
  • Briefly want to address Digital Footprint –matters because 1) you have to teach kids in college this! 2) you have to keep this in mind when recruiting. 3) YOUR PERSONAL BRANDS MATTER. You may switch jobs, move careers, but your footprint follows you. So – recruiters – you need to build your company’s digital footprint. Career services – you need to build your school’s so more top companies will want you.

Transcript

  • 1. The State of the Marketing Union Shama Kabani @Shama The Marketing Zen Group &Follow on Twitter: #TTGWEB The Trade Group July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 2. • Current Marketing Landscape • Web Marketing: Then and Now • Google+ • Facebook Marketing • Online Marketing Do’s and Don’ts • What’s Next?Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 3. • Online shopping continues to grow 184.3 million (US) in 2012. (Source: eMarketer) • 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012. (Source: eMarketer) • Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus) • 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search)Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 4. • By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research) • 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek) • 91% of online adults use social media regularly. (Source: Experian) • 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research.)Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 5. • 79% ranks events as “important” to their business. (Source: Constant Contact, 2010) • 77% are currently using social media to market their events, and another 14% are planning to do so in the next year (Source: Constant Contact, 2012) • 74% of those using social media to promote their events think its effective (Source: Constant Contact, 2012) • Facebook is the most popular form of social media; of those using it to market their events 89% report using Facebook, followed by Twitter (66%) and LinkedIn (54%.) (Source: Constant Contact, 2012)Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 6. Then Now • Google Rewards • Google Punishes • Content • Content within Context • Single Platform • Multiple Distribution Points • Search. Social. Event. • Search -> Social -> Event -> • Offline event Lego Marketing • Online legacyFollow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 7. Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 8. • The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social)• In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science)• Build around their brand http://www.inc.com/jeff-haden/basic-social- media-marketing-mistake-everyone- makes.html• Utilize Facebook Ads – Sponsored Posts & Promoted PostsFollow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 9. Do Don’t • Lego-style marketing • Consider your website • Find ways to increase “complete.” engagement • Take current rankings for • Amp up offline events so they granted turn into online legacies • Put all your emphasis on the • See your website as an numbers of “fans” and evolution “followers” • Be an editor – use analytics • Consider any marketing piece to be an islandFollow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  • 10. www.MarketingZen.com www.TradeGroup.com Shama@MarketingZen.com www.Facebook.com/ShamaKabaniFollow on Twitter: #TTGWEB Twitter: @Shama July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group