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Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
Usl brand info web version 18.2
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Usl brand info web version 18.2

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  • 1. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 2. India’s Largest Beverage Alcohol Group and The2ndLargest in the World Total worth of its spirits division brands is over $ 5 billion US Dollars Market Leader with over 59% market share of India Spirits Business 100 million cases in the year 2009-10 Portfolio comprises of a wide range of Brands including 20 Millionaire BrandsINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 3. 20 Millionaire Iconic BrandsINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 4. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 5. USL - Now Global # 2 Poised to become # 1 Has outperformed global competitors Annual Volume Company 3-year CAGR % (Million Cases) USL 100 15% Global Peer Set Diageo 111 2% Pernod Ricard 96 2%INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 6. USL India – Undisputed leader by far Has outperformed industry competitors Incremental Annual Volume Company Volume (Million Cases) (Million cases) USL 100 12 Peer set Pernod Ricard India 16 3 Radico Khaitan 15 1.5INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 7. USL has out-performed the FMCG peer set on Revenue & Profit growth 3 Year NSR 3 Year EBITDA Company CAGR % CAGR % USL 26% 39% Peer Set Average 16% 11% Radico Khaitan 14% -1% HUL 13% 17% ITC 15% 11% Nestle 20% 18% Dabur 14% 18% Britannia 20% 5% Tata Tea 14% 8%INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 8. USL – Truly A Global Indian FMCG Company % Share of turnover Company from Overseas Operations USL 20% Peer set Marico 21% Dabur 13%INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 9. USL PERFORMANCE HIGHLIGHTS USL Brands grew 14% World’s Top 100 Spirits Brands grew 1%* 18 of the Top 25 global Premium brands lost ground Smirnoff, Bacardi, Johnnie Walker, Absolut collectively lost 4 million cases* USL is one of two companies with more than 10 brands featuring in the Top 100 brand listing* * Source – Impact InternationalINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 10. Brand Performance Highlights • Black Dog - • McDowell’s No.1 - Largest Premium Largest selling Brandy in the Scotch in India world McDowell No.1 - Largest • Celebration Rum - Umbrella alco-bev brand in 3rd largest Rum in the world • W&M - the world 4th largest Scotch Bagpiper - company in the Largest Whiskey world in the world • McDowell’s No.1 - 2nd Largest non-Scotch whiskey in the world Widely recognized brandsINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 11. USL has dominant market share & the fastest growing brands in most key segments Category USL Market Share Brand Ranking (%) BII Scotch Premium Scotch 44% Black Dog 12 Yr (Rank # 1, Fastest Growing Premium Scotch) Regular Scotch 6% Black Dog 8 Yr (Fastest Growing Regular Scotch) Whiskey Premium 60% Royal Challenge (# 2), Signature (# 3), Antiquity (# 4, Fastest Growing Premium Whisky) Prestige 61% Mc Dowells No 1 (#1), DSP Black (#3, Fastest Growing Prestige Whisky) Regular 55% Bagpiper (#1), OTW (# 3, Fastest Growing Regular Whisky) Vodka Premium -- ‘- Prestige 7% Red Romanov (#2) Regular 83% White Mischief (#1), Romanov (#2) Regular Rum 56% McDowell’s Celebration (#1), Old Cask (#3, Fastest Growing Rum) Regular Brandy 67% Mc Dowell’s No 1 (#1), Honey Bee (#2, Fastest Growing Regular Brandy), John Exshaw (#3) Regular Gin 79% Blue RibandINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 12. USL’s 20-strong Million Case Club WHISKY BRANDY RUM VODKA Bagpiper McDowell’s No.1 Celebration White Mischief No.1 McDowell’s Honey Bee Old Cask Romanov Royal Challenge John ExShaw Olde Adventurer Signature Bagpiper DSP Black GIN Director’s Special Blue Riband Green Label Gold Riband Old Tavern Hayward’sINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 13. USL is one of 5 brands tipped to become a global brand from emerging markets Financial Times, London, July 19,2009INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 14. McDowell’s No.1 is India’s largest FMCG brand by retail value and the world’s largest alcobev brandINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 15. USL’s 100 million cases (=3.6 billion bottles) would circle the equator 14 times over …alternatively cover the distance to the moon 1.5 timesINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 16. Value Creation by USL & UBL • Retail sales value • USL ~ Rs. 30,000 Cr > Rs.38,000 cr • UBL ~ Rs.8,200cr • Government revenue through excise and other levies • USL ~ Rs.18,000 Cr > Rs.21,000 cr • UBL ~ Rs. 3,200 Cr • Employment • USL ~7,500 directly & ~ 75,000 indirectly • UBL ~ 30,000 directly & indirectlyINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 17. Iconic PropertiesINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 18. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 19. ROYAL CHALLENGERS BANGALOREINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 20. ROYAL CHALLENGE RS BANGALOR E ROYAL CHALLENGERS BANGALOREINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 21. Luxury BrandsINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 22. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 23. The World’s Most Beautiful Vodka • It’s pink. It’s redolent of flowers and fruit. And in its chic perfume style bottle, it could live on a vanity table. • Created in Sweden by champion wine tasters, Pinky owes its elegance and distinctive “ pink” taste to a bouquet of violets, rose petals, wild strawberries and other botanicals, hand blended into the vodka after distillation for maximum flavor.INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 24. Luxury Portfolio - WinesINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 25. • Four Seasons Varietals • Winner of Sommerlier India and Internation al Wines Challenge AwardINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 26. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 27. Black Dog 18 YO Scotch Whisky • Black Dog 18 Year Old is a Magnum Opus from the acclaimed Black Dog stable • Matured for a minimum of 18 years in oak casks, aged malt and grain whiskies have been skillfully blended together to create Black Dog 18 Year Old – a sublime testament to the art of luxurious indulgence.INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 28. Black Dog 18 YO Scotch Whisky • Inspired by the smoothness of the ‘Black Dog 18’ blend, the design uses a minimalist approach • Scottish scenery being treated in an ‘evening’ tone – thus enhancing a feel of calmness and serenity. • The richly coloured ‘Black Dog’ fly is a key signature of the brand • A ‘rich’ saturated blue has been used to depict the sophistication of the brand with touches of light gold depicting a sense of grandeur.INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 29. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 30. Black Dog- 12 Year Old Deluxe Scotch Whisky Brand Highlights • Largest selling Premium Scotch with 50% market share USP: 125 year Brand heritage Authenticity Consistent qualityINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 31. Black Dog- 12 Year Old Deluxe Scotch Whisky Blend • The blend contains a range of Scotches from the Highlands, Speyside, Islay and the Lowlands Distilleries • Highland Scotches -rounded and dry character • Speyside Scotches - refined smoothness • Islay malts -phenolic character of peated malt • Lowland malts- sweet character with a hint of smokiness • Overall Black Dog 12 Year Old Scotch is treasured for its mellow Smoothness and its distinct palateINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 32. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY Communication
  • 33. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 34. Black Dog Centenary 8 Year Old Scotch Whisky Brand Highlights • Launched to commemorate 100 years of Black Dog • A rich and rare 8-year old blended Scotch whisky USP: unique blend of 32 fine aged single malts chill filtered at 0oC to elicit subtle nuancesINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 35. Black Dog Centenary 8 Year Old Scotch Whisky Blend • a unique blend of 32 fine aged single malts • seductive aroma and silky smooth tones, of the Speyside malts lending their backbone to this classic Scotch whisky • Robust body, pronounced rich malt and oak and sherry sweetness, spreads warmly in the mouth like silent sea waves.INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 36. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 37. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 38. Antiquity Blue Rare Premium Whisky Brand Highlights • Finest & most expensive Indian whisky • Won several blend awards including Gold at World Beverage Competition, USA (2007), in category for Scotches (Single Malt/Blended/Specialist) • Several International awards for superior packaging including Worldstar 2006 & bronze at World Beverage Competition, USA (2007) • Ultra-premium variant of Antiquity Rare, has established itself as the new benchmark in the super premium whisky segment growing at over 61%INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 39. Antiquity Blue Rare Premium Whisky Blend • Made from choicest malts, mellowed in imported white-oak casks and distilled in traditional copper stills • Has a rare touch of “HEATHER & PEAT”, and is smooth with a velvety feel on the tongue USP: Finest Indian whisky with world-class credentials Specially imported blue bottle in line with brand ’s super-premium image.INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 40. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 41. Antiquity Rare Premium Whisky Brand Highlights • The only whisky in its class • Won the ITQI Taste award at Brussels in 2006 • Won the Gold Medal at Monde Selection, Brussels in 2006 USP: Blend of International standardsINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 42. Antiquity Rare Premium Whisky Blend • Double distilled in special copper pot- stills, matured in imported white-oak casks • Blended with choicest, imported vatted malt spirit from Scotland, in proportions which is a well guarded proprietary secretINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 43. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 44. Mc Dowell’s Single Malt Whisky Brand Highlights • Developed to suit the palate of the discerning Single malt drinker • Made at our State-of-art Distillery at Goa • First ever indigenously developed Single malt whisky from Asia USP: One of the best Single Malts at highly affordable price (best value for Money)INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 45. Mc Dowell’s Single Malt Whisky Blend • Its one of the very few single malt whiskies produced outside Scotland • Distilled in the pot still tradition it is matured in oak casks for over three years to deliver a distinct tasteINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 46. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 47. Royal Challenge Finest Premium Whisky Brand Highlights • Synonymous with the finest Indian Whisky • Largest selling Premium whisky of India • 24-year Heritage brand with sales of over 1.2 million cases per annum • Market leader with 33% market share • Won awards at ITQI, Brussels and World Beverage Competition, USA. USP: Finest Indian Whisky Widely accepted for over 2 decadesINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 48. Royal Challenge Finest Premium Whisky Blend • Full-bodied blend of imported scotch & select Indian malts • Carefully matured in imported white oak casks to attain the unique blend which makes Royal Challenge a connoisseur’s delightINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 49. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 50. Signature Rare Aged Whisky Brand Highlights • One of the fastest growing brands in the USL portfolio • Awards Won for blend are- – Grand Gold at Monde Selection, 2006 – Silver & Best in Class awards at the International Wine & Spirits Competition, 2005 – Bronze at Concours Mondial De Bruxelles, 2005 USP: World-class blend, Attractive & Unique packaging, Sharply positioned on ‘Success is Good Fun’INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 51. Signature Rare Aged Whisky Blend • Exquisite whiskies from Scotland have been combined perfectly with the finest aged Indian malts • These are blended for an extended period of time to ensure that the essence of various scotches, each adding its distinct flavor, is present in every sip • Highest quantity of scotch per drop among all the premium Indian whisky brands resulting in an unforgettable scotch-like experienceINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 52. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 53. McDowell Signature Indian Derby 2010INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 54. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 55. McDowell’s No1 Reserve Whisky Brand Highlights • 4th largest selling Whisky in the world • Combined sales of over 35 million cases FY 10 for the whisky, rum and brandy franchise • Market leader with 60% market share • Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging USP: India’s favorite whisky, Constant innovations in packaging, marketing, promotions and consumer events has helped maintain leadershipINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 56. McDowell’s No1 Reserve Whisky Blend • Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask • In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method • Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow • Subsequently it releases Tannin and polphenols, which imparts aroma and colour • Finally good congeners add to the smoothness of No.1 giving it a faintly sweet characterINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 57. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 58. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 59. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 60. McDowell’s No1 Diet Mate Whisky Brand Highlights • Targeted at the health & fitness-conscious drinker USP: World’s first diet whiskyINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 61. McDowell’s No1 Diet Mate Whisky Blend The smoothness of a reserve whisky is combined with the goodness of ‘Garcenia’ - an ancient Indian herb, which has the rare ability to burn excess fat and control cholesterol levels in the human bodyINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 62. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 63. White Mischief Vodka Brand Highlights • Market leader with 48% market share • Fastest growing vodka • 5 year CAGR of 34% • Sales of over a million cases USP: Brand name, Frosted bottle, Blue and white color, Sharp and edgy communication Excellent for preparation of cocktailsINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 64. White Mischief Vodka Blend • Triple-distilled from the finest spirit and systematically carbon filtered to the highest levels of clarity and purity • The clean and dry Extra Neutral Alcohol is blended in close supervision and strict quality control parameters to ensure a high quality vodka blendINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 65. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 66. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 67. Romanov Red Vodka • Derives it niche from the choicest multiple grains grown in India. • Multi-distillation process • Further refined through multi-filtration techniques to arrive at a never before blend captured by Romanov Red.INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 68. Romanov Red Vodka • Introduced in a shrink sleeve packaging (the bottle is made of red sleeve that is conspicuous and attractive) for the first time in India. • Premium variant of Romanov VodkaINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 69. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 70. Premium Romanov Vodka Brand Highlights • Sales in excess of a million cases • 25% growth for the year ended March 31, 2010 USP: World class Triple-distilled blend, International packagingINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 71. Premium Romanov Vodka Blend • Rigorous 7-step manufacturing process to attain a high level of clarity and purity • Chromatography and sensory analysis by experts • Blended with extra pure demineralised waterINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 72. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 73. McDowell’s Blue Riband Gin Brand Highlights • Market leader with 76% market share • Has been delighting consumers for 47 years • Available in contemporary packaging USP: Blend, Heritage, Wide acceptability and brand loyaltyINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 74. McDowell’s Blue Riband Gin Blend • Blue Riband Gin is manufactured using high quality extra neutral alcohol, extra-pure demineralised water and choicest food flavors • It has inviting top aroma of Juniper berry with a whiff of coriander in the backgroundINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 75. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 76. Blue Riband Premixes Brand Highlights • Pioneered premixes 15 years back • Blend that is premixed to perfection, Variety of flavoursINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 77. Blue Riband Premixes Blend Duet - A mix of gin and lime, its distinctive and refreshing hint of lime adds radiance to any moment Tango - A mix of gin and orange, its distinctive and invigorating twist of orange imparts an unmatched refreshing relief to the consumers Ice - It has a beautifully balanced aroma of mint and subtle lime with emerging layers of juniper berry. Very cool and refreshingINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 78. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 79. McDowell’s No1 Celebration Rum Brand Highlights • 2 nd largest rum in the world with sales of 12.2 million cases (2009-10) • Market leader in India • Won The Superior Taste Award 2006 with 2 Stars from ITQI, Brussels, and also the Silver award at the International Wine and Spirits competition 2005 for its superior blend USP: Unique blend that is widely accepted, McDowell’s lineageINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 80. McDowell’s No1 Celebration Rum Blend • Multi-distillation process through 5 copper columns • Characteristics of Jamaican rum aroma with a spicy note at the background • The rum spirit is matured for over three years in oakwood barrels that give it a deep rich color, perfect strength and extra smoothness • Cutting edge Gas Chromatography processINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 81. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 82. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 83. Director’s Special Black Deluxe Whisky Brand Highlights USP: Unique bottle and premium packaging • Sales over 1.5 million casesINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 84. Director’s Special Black Deluxe Whisky Blend • Its rare and mature taste is a unique combination of smoothness and richness • Born of the classic fusion of handpicked barley and malt, by the traditional method of distillingINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 85. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 86. McDowell’s Green label Whisky Brand Highlights • Growth of McDowell’s Green Label -32% for fiscal ending March 31, 2010 • Highly popular brand since its launch in 1994 • Worldstar 96 award for packaging innovation • Two Star rating for superior taste from the ITQI (International Taste and Quality Institute) Brussels (2006) USP: Extremely smooth blend, Wide acceptabilityINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 87. McDowell’s Green label Whisky Blend • Its distinctive character is due to the interesting intermingling of malty, spicy and nutty aromas. • It engages the palate with the sweetness of rich malt and a hint of spice • The Blend has been awarded a two star by the international taste and quality institute in 2006INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 88. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 89. Director’s Special Whisky Brand Highlights • Our Second largest selling Regular Whisky • 8% market share USP: Blend Heritage Wide acceptabilityINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 90. Director’s Special Whisky Blend • A skillful fusion of handpicked barley and malt, this rich, golden blend is a rare balance of smoothness, flavour and strengthINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 91. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 92. Bagpiper Deluxe Whisky Brand Highlights • World’s largest selling Whisky • 17 million cased for fiscal ending March 31, 2010 • Market leader with 29% market share • 30-year-old flagship brand of USL USP: Popular and widely accepted Trustworthy Strong blend Bollywood connectionINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 93. Bagpiper Deluxe Whisky Blend • Light malty aroma with a hint of woody/earthy character at the background • The malt spirits used in the blend are chosen from malts matured in pre-identified American oak casks • These malt spirits, when blended in certain proportion, gives a smooth woody aroma to the whiskyINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 94. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY Communication
  • 95. Bagpiper Tetra USP • Tamper Proof • Six Layer Protection • Easy to Carry • Light to TransportINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 96. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 97. McDowell’s No1 Brandy Brand Highlights •World’s largest selling Brandy with sales of 9.8 million cases (2009-10) • 40% market share in India USP: Popular and widely accepted, McDowell’s lineage, Consistent qualityINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 98. CommunicationINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 99. Honey Bee Brandy Brand Highlights • Sales of 3.9 million cases -2009-10 • 16 % market shareINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 100. CommunicationINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 101. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 102. Other Brandies from USL Brand Highlights Joie De Franc Premium Brandy One of the premium brandy in India; sales of over 200,000 cases p.a, VSOP Exshaw Premium Brandy Sales of over 1,00,000 cases p.a, VSOP Exshaw Deluxe Brandy Sales of over 1,00,000 cases p.a,INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY
  • 103. United Spirits Ltd Level 6-10, UB Tower, UB City Vittal Mallya Road, Bangalore- 560001 Tel: 91-80-39856020 Web Site: http://www.unitedspirits.inINDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY

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