Personal Branding using Social Media Part-1

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This is a presentation explaining the basics of personal branding using social media. This is part-1. There are more parts to come.

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Personal Branding using Social Media Part-1

  1. 1. Personal Branding using Social Media Personal Branding in a Nutshell Part - 1
  2. 2. What is Personal Branding? <ul><li>The term Personal Branding was first termed by Tom Peters . </li></ul><ul><li>Before the Social Media boom, this term was only linked with celebrities and rich people. </li></ul><ul><li>“ Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, </li></ul>
  3. 3. <ul><li>leading to an indelible impression that is uniquely distinguishable” – Wikipedia. </li></ul><ul><li>Celeberities use their name behind the products that they endorse or co-release is also a form of personal branding. </li></ul>
  4. 4. Personal Branding & Social Media <ul><li>Growth of Social Media tools has been on the rise since the begning of the 21 st century. </li></ul><ul><li>Blogger, Wordpress, Facebook, Twitter, LinkedIn, Youtube are the most widely used Social Media tools at present. </li></ul><ul><li>These ever increasing number of social media tools have compelled the average user to engage and thus the need has come to create an identity for themselves. </li></ul>
  5. 5. <ul><li>Recruiters have started looking online for possible candidates. </li></ul><ul><li>Over a period of time sending & uploading resumes will vanish and social media will be the center point of selecting a candidate for a particular job. </li></ul><ul><li>For entrepreneurs & small business owners Social Media is a cost effective way to get in touch with prospective clients or new business deals. </li></ul>
  6. 6. Personal Branding using Social Media <ul><li>Personal branding using Social Media is not an overnight achievement. It takes time, dedication and consistency. </li></ul><ul><li>There are 9 major categories: </li></ul><ul><li>Listening </li></ul><ul><li>Home Base </li></ul>
  7. 7. <ul><li>Passports </li></ul><ul><li>Outposts </li></ul><ul><li>Content </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>In Person </li></ul><ul><li>Spreading the word </li></ul>
  8. 8. In our next section we will be covering all these aspects individually in detail. Hope this was useful.
  9. 9. Thank You!

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