Social Media 101 - Markman

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Presented to the Junior League of Memphis, Sept. 28, 2011

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Social Media 101 - Markman

  1. 1. Social Media 101! Kris M. Markman, Ph.D. Assistant Professor, Department of Communication Junior League of Memphis September 28, 2011
  2. 2. Overview!Definitions and key questionsStats: Social networking sites, Twitter, geosocialservicesInviting engagement
  3. 3. WHAT IS SOCIAL MEDIA?!
  4. 4. Interactive User-generated Accessible Immediate
  5. 5. KEY QUESTIONS!
  6. 6. Who is your audience?What services/sites do they use? (www.pewinternet.org)What do you want them to do?
  7. 7. SOCIAL NETWORKING SITES!
  8. 8. 65% onlineUS adultsare usingsocialnetworkingsites (SNS)!
  9. 9. SNS usage 2011!43% US adults use a SNS on typical dayWomen are more likely to use than men, & aremore active §  69% of women use SNSs, 48% on typical dayYounger adults dominate, but older adultscatching upSNS users have generally positive experiences
  10. 10. SNS usage 2011!Facebook dominates SNS usage §  92% of SNS users use Facebook; 52% of them use daily §  29% use MySpace §  18% use LinkedIn Nearly twice as many men (63%) as women (37%) useLinkedInOn average, LinkedIn users are older (40) thanFacebook (38) or MySpace (32)Most highly educated users are on LinkedIn (38% withgrad school)
  11. 11. TWITTER!
  12. 12. What is Twitter?!“Microblogging” service that allows you to shareshort posts/links (140 characters)Stats: §  13% online US adults use Twitter –  33% Twitter users check daily (20% several times daily) §  64% are female, 36% male §  Avg. age is 33 §  25% black internet users on Twitter, 19% of Hispanics, 9% of whites
  13. 13. GEOSOCIAL SERVICES!
  14. 14. Foursquare (https://foursquare.com/)Gowalla (http://gowalla.com/)Stats: §  83% of US adults own a cell phone; 42% cell owners have smartphones (35% all adults) –  58% of smartphone owners use geosocial or a location- based information service of some kind (Yelp) §  12% of smartphone owners (5% of all cell owners) use a geosocial service to “check in” –  Most popular with adults under 50 and minorities –  Less popular in households making at least $75k/year
  15. 15. ENGAGING AUDIENCES!
  16. 16. On a typical day…!15% of Facebook users update own status 22% comment on another’s post or status 26% “Like” another user’s content
  17. 17. Create content that invites engagement §  Ask questions §  Share links §  Live tweet events §  Like and be liked; follow and be followedTalk to people, not at themPost multiple times/day §  Use services like Hootsuite to manage multiple accountsTrack and adjust §  Watch for new services (G+), audience shifts
  18. 18. Questions/Discussion! k.markman@memphis.edu Twitter: @DiscourseMarker

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