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User-Generated Radio:Independent Podcasters as New       Media Produsers       Kris M. Markman, Ph.D.       National Commu...
Podcasters as Pro-Ams
Podcasters as Pro-AmsUnder-studied group of new mediaprodusers
Podcasters as Pro-AmsUnder-studied group of new mediaprodusersTypify the "amateurs who work toprofessional standards" (Lea...
Podcasters as Pro-AmsUnder-studied group of new mediaprodusersTypify the "amateurs who work toprofessional standards" (Lea...
Podcasting survey
Podcasting survey147 audio podcasters participated
Podcasting survey147 audio podcasters participated117 males (79.6%)
Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)
Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)
Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)Typical responde...
Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)Typical responde...
Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)Typical responde...
Podcasters as  produsers
Podcasters as      produsersProduce and consume online media athigher rates than average US adults
Podcasters as      produsersProduce and consume online media athigher rates than average US adultsHighly engaged with both...
Podcasters as       produsersProduce and consume online media athigher rates than average US adultsHighly engaged with bot...
What are                                                  they       Pop Culture/TV/Movies/Games                  18.9%   ...
What are          Other                     they                                 producing?          17%                  ...
Inspiration for podcasts
Inspiration for podcastsOther media (traditional andpodcasts)Listening to other podcasts and radio shows andchoosing segme...
Inspiration for podcasts
Inspiration for podcastsPassion for or experience withsubject matterI was a recent MBA graduate and wanted to do a shortbu...
Inspiration for podcasts
Inspiration for podcastsFinding a niche subjectOne of my other co-hosts had the idea to do a scotchreview podcast, since t...
Inspiration for podcastsFinding a niche subjectOne of my other co-hosts had the idea to do a scotchreview podcast, since t...
Inspiration for podcastsFinding a niche subjectOne of my other co-hosts had the idea to do a scotchreview podcast, since t...
Future directions
Future directionsImprove sample frame/sample
Future directionsImprove sample frame/sampleInclude video podcasters
Future directionsImprove sample frame/sampleInclude video podcastersCross-comparison with other forms ofuser-generated con...
Thank you! k.markman@memphis.edutwitter.com/DiscourseMarker
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Markmanpodcasting2010

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Transcript of "Markmanpodcasting2010"

  1. 1. User-Generated Radio:Independent Podcasters as New Media Produsers Kris M. Markman, Ph.D. National Communication Association November 16, 2010 San Francisco, CA
  2. 2. Podcasters as Pro-Ams
  3. 3. Podcasters as Pro-AmsUnder-studied group of new mediaprodusers
  4. 4. Podcasters as Pro-AmsUnder-studied group of new mediaprodusersTypify the "amateurs who work toprofessional standards" (Leadbeater &Miller, 2004, p. 12)
  5. 5. Podcasters as Pro-AmsUnder-studied group of new mediaprodusersTypify the "amateurs who work toprofessional standards" (Leadbeater &Miller, 2004, p. 12)Pro-Ams form the core of the widerprodusage communities (Bruns, 2008)
  6. 6. Podcasting survey
  7. 7. Podcasting survey147 audio podcasters participated
  8. 8. Podcasting survey147 audio podcasters participated117 males (79.6%)
  9. 9. Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)
  10. 10. Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)
  11. 11. Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)Typical respondent was over 35, had bachelor’sdegree or higher
  12. 12. Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)Typical respondent was over 35, had bachelor’sdegree or higher30.1% podcasting 3+ years, 53.2% 1-3 years
  13. 13. Podcasting survey147 audio podcasters participated117 males (79.6%)18 females (12.2%)12 no response (8.2%)Typical respondent was over 35, had bachelor’sdegree or higher30.1% podcasting 3+ years, 53.2% 1-3 years52.5% had produced 2+ podcasts
  14. 14. Podcasters as produsers
  15. 15. Podcasters as produsersProduce and consume online media athigher rates than average US adults
  16. 16. Podcasters as produsersProduce and consume online media athigher rates than average US adultsHighly engaged with both audience andother podcasters
  17. 17. Podcasters as produsersProduce and consume online media athigher rates than average US adultsHighly engaged with both audience andother podcastersFrequently situate themselves asalternative to traditional media; nichecontent
  18. 18. What are they Pop Culture/TV/Movies/Games 18.9% ComedyNews/Information 11.3% producing? 23.6% Audio Drama/OTR/Spoken Word 9.4% Education 7.5% Sports Other 23.6% 5.7% Talk podcasts(N=106)
  19. 19. What are Other they producing? 17% Eclectic 27% Folk 7%Rock & Roll Music podcasts 10% (n=41) Dance Alternative 15% 24%
  20. 20. Inspiration for podcasts
  21. 21. Inspiration for podcastsOther media (traditional andpodcasts)Listening to other podcasts and radio shows andchoosing segments based on that.We listened to other podcasts of a similar type forthe basic idea of what goes into one.I modeled it on traditional media formats fortelevision and radioinfluenced by FM radio
  22. 22. Inspiration for podcasts
  23. 23. Inspiration for podcastsPassion for or experience withsubject matterI was a recent MBA graduate and wanted to do a shortbusiness education show.Im a musician, I love music and so music it had to be.Im also quite shy, so talking about myself and my lifewas a good challenge to improving my self-confidence.As a meteorologist, doing a weather podcast prettymuch decides the content. Music... what fits my tastes.
  24. 24. Inspiration for podcasts
  25. 25. Inspiration for podcastsFinding a niche subjectOne of my other co-hosts had the idea to do a scotchreview podcast, since there are many beer casts and notmany scotch casts. He asked me if I would listen to apodcast that reviewed scotch? I told him that I would andthen he asked me if I wanted to do one.A focused niche that was not served by a dedicatedpodcast.
  26. 26. Inspiration for podcastsFinding a niche subjectOne of my other co-hosts had the idea to do a scotchreview podcast, since there are many beer casts and notmany scotch casts. He asked me if I would listen to apodcast that reviewed scotch? I told him that I would andthen he asked me if I wanted to do one.A focused niche that was not served by a dedicatedpodcast.Trial & error
  27. 27. Inspiration for podcastsFinding a niche subjectOne of my other co-hosts had the idea to do a scotchreview podcast, since there are many beer casts and notmany scotch casts. He asked me if I would listen to apodcast that reviewed scotch? I told him that I would andthen he asked me if I wanted to do one.A focused niche that was not served by a dedicatedpodcast.Trial & errorSomething they would listen to
  28. 28. Future directions
  29. 29. Future directionsImprove sample frame/sample
  30. 30. Future directionsImprove sample frame/sampleInclude video podcasters
  31. 31. Future directionsImprove sample frame/sampleInclude video podcastersCross-comparison with other forms ofuser-generated content
  32. 32. Thank you! k.markman@memphis.edutwitter.com/DiscourseMarker
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