Agents in Social Media<br />You Need Assassins, Not a Corporate Twitter Account<br />
What I hope you get:<br />Centralized social media strategies leave money on the table. <br />To really get traction with ...
1<br />
Lame and Played<br />
“640K of memory should be enough for anybody.” a guy named bill gates, 1981 <br />
End of Chapter 1<br />
2<br />
We’re Gonna Get Us Some Social Media!!!!!<br />Alert the Legal Team!!<br />
BUT<br />
EXERCISE<br />
Overall Use of Social Media, Low to High<br />Dr. Evil’s Master Plan<br />Freak Show<br />Darth Vader Grip<br />Flatline<...
3<br />
Cool stuff “social network analysis” (SNA)can teach us about how to use social media agents in your company.<br />
The Definition<br />Social Network Analysis [SNA] is a mathematical and visual analysis of relationships / flows / influen...
Why is SNA Important?<br />See how organization actually works<br />See who and what is important<br />What is getting in ...
Network Maps That Result from SNA<br />“Work” (Information-flow) Network<br />“Social” Network<br />“Innovation” Network<b...
4<br />
Definition<br />
Why they matter<br />
How Companies Have to Deal with Agents<br />
1+1+1=Agent<br />
EXERCISE<br />
5<br />
6<br />
2 Choices: BUILD or BUY<br />
BUild<br />
BUy<br />
EXERCISE<br />
7<br />
Should you Build or Buy?<br />
1+1+1=Agent<br />
What I hope you got:<br />Centralized social media strategies leave money on the table. <br />To really get traction with ...
SHRM Strategy 2010 - Agents/Assassins in Social Media
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SHRM Strategy 2010 - Agents/Assassins in Social Media

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This is my presentation from SHRM Strategy 2010.. If you're crafting a corporate social media strategy, trust me - you don't need a corporate Facebook or Twitter account - you need agents and assassins.

Check out the slides to find out more....

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SHRM Strategy 2010 - Agents/Assassins in Social Media

  1. 1. Agents in Social Media<br />You Need Assassins, Not a Corporate Twitter Account<br />
  2. 2.
  3. 3.
  4. 4. What I hope you get:<br />Centralized social media strategies leave money on the table. <br />To really get traction with social media, you have to decentralize your approach and LET GO of your need for control.<br />Social Network Analysis (SNA) is the science behind the superficial buzz of Twitter, Facebook and guides your internal/external social media strategy.<br />Agents – people who are experts in what they do for you and know how to use social media tools – are the key to getting a true return out of a social media platform.<br />To deploy “agents”, you can build or buy .  Which approach makes sense for you depends on whether your initial goal is to influence internally or externally.<br />
  5. 5. 1<br />
  6. 6. Lame and Played<br />
  7. 7.
  8. 8.
  9. 9. “640K of memory should be enough for anybody.” a guy named bill gates, 1981 <br />
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. End of Chapter 1<br />
  17. 17. 2<br />
  18. 18. We’re Gonna Get Us Some Social Media!!!!!<br />Alert the Legal Team!!<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. BUT<br />
  24. 24.
  25. 25. EXERCISE<br />
  26. 26. Overall Use of Social Media, Low to High<br />Dr. Evil’s Master Plan<br />Freak Show<br />Darth Vader Grip<br />Flatline<br />Centralized Control, High to Low<br />
  27. 27. 3<br />
  28. 28.
  29. 29. Cool stuff “social network analysis” (SNA)can teach us about how to use social media agents in your company.<br />
  30. 30.
  31. 31. The Definition<br />Social Network Analysis [SNA] is a mathematical and visual analysis of relationships / flows / influence between people, groups, organizations, computers or other information/knowledge processing entities. (- Krebs)Any system that forms a network can be analyzed using SNA<br />
  32. 32.
  33. 33. Why is SNA Important?<br />See how organization actually works<br />See who and what is important<br />What is getting in the way<br />Key connections inside and outside area of focus<br />Talking documents<br />Data supported maps form basis of discussion<br />Sense-making<br />Patterns of Success<br />How does the research support what we are doing?<br />What patterns have we seen elsewhere?<br />Benchmark<br />“As Is” map and metrics of current state supports development of “Should Be” or “Could Be” maps of improved organization<br />What-If<br />Experiment with changes before organizational intervention<br />
  34. 34. Network Maps That Result from SNA<br />“Work” (Information-flow) Network<br />“Social” Network<br />“Innovation” Network<br />“Expert Knowledge” Network<br />“Strategic” Network<br />“Learning” Network<br />“Decision-Making” Network<br />
  35. 35. 4<br />
  36. 36.
  37. 37. Definition<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. Why they matter<br />
  43. 43.
  44. 44.
  45. 45. How Companies Have to Deal with Agents<br />
  46. 46.
  47. 47.
  48. 48.
  49. 49. 1+1+1=Agent<br />
  50. 50. EXERCISE<br />
  51. 51. 5<br />
  52. 52.
  53. 53. 6<br />
  54. 54.
  55. 55. 2 Choices: BUILD or BUY<br />
  56. 56. BUild<br />
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62. BUy<br />
  63. 63.
  64. 64. EXERCISE<br />
  65. 65. 7<br />
  66. 66.
  67. 67. Should you Build or Buy?<br />
  68. 68.
  69. 69.
  70. 70.
  71. 71. 1+1+1=Agent<br />
  72. 72. What I hope you got:<br />Centralized social media strategies leave money on the table. <br />To really get traction with social media, you have to decentralize your approach and LET GO of your need for control.<br />Social Network Analysis (SNA) is the science behind the superficial buzz of Twitter, Facebook and guides your internal/external social media strategy.<br />Agents – people who are experts in what they do for you and know how to use social media tools – are the key to getting a true return out of a social media platform.<br />To deploy “agents”, you can build or buy .  Which approach makes sense for you depends on whether your initial goal is to influence internally or externally.<br />

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