E-tail – 8% of E-commerce industry.
E-tailing yields USD 0.6 billion
380 million mobile phone users &
140 million internet users in India
USD 76 billion
180 million broadband users by 2020
Employment to 1.45 million people
600 million mobile phone users
- Technopak Study
Computers and Peripherals
Toys & Games
Travel & Tourism
Apparels & Footwear
% of Revenue in 2012
Apparels & Footwears
Generic E-Tailers : like Flipkart, India
plaza, Infibeam, etc, who deal in all products.
Deal Aggregators : They do not stock any items
but work as intermediaries between suppliers
and customers. Eg
snapdeal, naptol, dealsandyou etc.
Niche players (Specialized Retailers) : who deal
in specialized area only like
caratlane, perfume2order, fashion&you, mithai
Physical retailers turned E-Tailers : future
group, shoppers stop, globus, landmark etc.
Burgeoning middle class with relatively high
In-adequacy of time of consumers
High need for saving labour
Convenience (open 24X7). Accessibility (can
purchase from anywhere through internet)
Quick deals search and choice of best available in
Increasing internet penetration.
Young and educated population.
Cater to consumers across geographies
No operational timings
Unlimited shelf space
Web site design
Design of product
Service comparison and information,
Time to complete online order form,
Ease of searching product and service,
Screen layout, complexity & page composition,
Information display & retrieval methods
High cost of acquiring customer
High inventory cost
Cash on delivery
Problem of Returns
Payment Gateway Crashes
Marketing tool (Valuable customer
People also bought
Customization of cart items display
online coupons, gift certificates, promotional
customer reviews and ratings
Referral and reward programs
Social media events
Set up infrastructure and procedures for
Internet access infrastructure
Flawless payment infrastructure
Compensatory Real-time Shopping Experience
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