SECONDARY
RESEARCH BY
V.D.KRIBANIDHI
&
ANANDVEL.S
MBA,PGP-II (2012-14)
BIM, TRICHY
2012
E-tail – 8% of E-commerce industry.
E-tailing yields USD 0.6 billion
380 million mobile phone users &
140 million int...
 Electronics
 Computers and Peripherals
 Toys & Games
 Travel & Tourism
 Real Estate
 Employment
 Apparels & Footwe...
24.5
20.6
33
21.9
% of Revenue in 2012
Laptops/Netbooks/Tab
lets
Apparels & Footwears
Mobile
Phones,Cameras,access
ories
O...
 Generic E-Tailers : like Flipkart, India
plaza, Infibeam, etc, who deal in all products.
 Deal Aggregators : They do no...
 Increasing urbanization
 Burgeoning middle class with relatively high
disposable incomes
 In-adequacy of time of consu...
 Cater to consumers across geographies
 No operational timings
 Unlimited shelf space
 Web site design
 Design of product
 Service comparison and information,
 Time to complete online order form,
 Ease o...
 High cost of acquiring customer
 High inventory cost
 Cash on delivery
 Logistics
 Problem of Returns
 Payment Gate...
 Marketing tool (Valuable customer
information)
 Recommended products
 People also bought
 Customization of cart items...
 Set up infrastructure and procedures for
reverse logistics
 Internet access infrastructure
 Flawless payment infrastru...
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
E tailing in india
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E tailing in india

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E tailing in india

  1. 1. SECONDARY RESEARCH BY V.D.KRIBANIDHI & ANANDVEL.S MBA,PGP-II (2012-14) BIM, TRICHY
  2. 2. 2012 E-tail – 8% of E-commerce industry. E-tailing yields USD 0.6 billion 380 million mobile phone users & 140 million internet users in India 2021 USD 76 billion 180 million broadband users by 2020 Employment to 1.45 million people 600 million mobile phone users - Technopak Study
  3. 3.  Electronics  Computers and Peripherals  Toys & Games  Travel & Tourism  Real Estate  Employment  Apparels & Footwear
  4. 4. 24.5 20.6 33 21.9 % of Revenue in 2012 Laptops/Netbooks/Tab lets Apparels & Footwears Mobile Phones,Cameras,access ories Others
  5. 5.  Generic E-Tailers : like Flipkart, India plaza, Infibeam, etc, who deal in all products.  Deal Aggregators : They do not stock any items but work as intermediaries between suppliers and customers. Eg snapdeal, naptol, dealsandyou etc.  Niche players (Specialized Retailers) : who deal in specialized area only like caratlane, perfume2order, fashion&you, mithai etc.  Physical retailers turned E-Tailers : future group, shoppers stop, globus, landmark etc.
  6. 6.  Increasing urbanization  Burgeoning middle class with relatively high disposable incomes  In-adequacy of time of consumers  High need for saving labour  Convenience (open 24X7). Accessibility (can purchase from anywhere through internet)  Quick deals search and choice of best available in the market.  Increasing internet penetration.  Young and educated population.  Bargaining Obviated
  7. 7.  Cater to consumers across geographies  No operational timings  Unlimited shelf space
  8. 8.  Web site design  Design of product  Service comparison and information,  Time to complete online order form,  Ease of searching product and service,  Screen layout, complexity & page composition,  Information display & retrieval methods information,.
  9. 9.  High cost of acquiring customer  High inventory cost  Cash on delivery  Logistics  Problem of Returns  Payment Gateway Crashes
  10. 10.  Marketing tool (Valuable customer information)  Recommended products  People also bought  Customization of cart items display  online coupons, gift certificates, promotional codes  customer reviews and ratings  Referral and reward programs  Social media events
  11. 11.  Set up infrastructure and procedures for reverse logistics  Internet access infrastructure  Flawless payment infrastructure  Compensatory Real-time Shopping Experience
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