E tailing in india

810 views

Published on

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
810
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
81
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

E tailing in india

  1. 1. SECONDARY RESEARCH BY V.D.KRIBANIDHI & ANANDVEL.S MBA,PGP-II (2012-14) BIM, TRICHY
  2. 2. 2012 E-tail – 8% of E-commerce industry. E-tailing yields USD 0.6 billion 380 million mobile phone users & 140 million internet users in India 2021 USD 76 billion 180 million broadband users by 2020 Employment to 1.45 million people 600 million mobile phone users - Technopak Study
  3. 3.  Electronics  Computers and Peripherals  Toys & Games  Travel & Tourism  Real Estate  Employment  Apparels & Footwear
  4. 4. 24.5 20.6 33 21.9 % of Revenue in 2012 Laptops/Netbooks/Tab lets Apparels & Footwears Mobile Phones,Cameras,access ories Others
  5. 5.  Generic E-Tailers : like Flipkart, India plaza, Infibeam, etc, who deal in all products.  Deal Aggregators : They do not stock any items but work as intermediaries between suppliers and customers. Eg snapdeal, naptol, dealsandyou etc.  Niche players (Specialized Retailers) : who deal in specialized area only like caratlane, perfume2order, fashion&you, mithai etc.  Physical retailers turned E-Tailers : future group, shoppers stop, globus, landmark etc.
  6. 6.  Increasing urbanization  Burgeoning middle class with relatively high disposable incomes  In-adequacy of time of consumers  High need for saving labour  Convenience (open 24X7). Accessibility (can purchase from anywhere through internet)  Quick deals search and choice of best available in the market.  Increasing internet penetration.  Young and educated population.  Bargaining Obviated
  7. 7.  Cater to consumers across geographies  No operational timings  Unlimited shelf space
  8. 8.  Web site design  Design of product  Service comparison and information,  Time to complete online order form,  Ease of searching product and service,  Screen layout, complexity & page composition,  Information display & retrieval methods information,.
  9. 9.  High cost of acquiring customer  High inventory cost  Cash on delivery  Logistics  Problem of Returns  Payment Gateway Crashes
  10. 10.  Marketing tool (Valuable customer information)  Recommended products  People also bought  Customization of cart items display  online coupons, gift certificates, promotional codes  customer reviews and ratings  Referral and reward programs  Social media events
  11. 11.  Set up infrastructure and procedures for reverse logistics  Internet access infrastructure  Flawless payment infrastructure  Compensatory Real-time Shopping Experience

×