• Like
  • Save
Transmedia journey
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Transmedia journey

  • 281 views
Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
281
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Transmedia Journey CREATING CHARACTERS THAT CAN EXPLORE AND EXPAND THEIR WORLD
  • 2. What Do We Mean by Transmedia? Exploring various aspects of your world through multiple incarnations on more than one platform It is NOTretelling the same story or re-airing the same content on different platforms
  • 3. Thinking Transmedia for your Project is Critical MOVING ON…
  • 4. OnlineTelevision Video & Film Games
  • 5. The Lines Were Always BlurryThere is overlapbetween thecapabilities, But each has itsaudience andcontent . Online unique strengths. Television Video & Film Games
  • 6. At the Nexus of Them All— Entertainment— Characters Online— Worlds Television Video & Film Games
  • 7. The way your CHARACTERS explore their WORLDcreates ENTERTAINMENT.
  • 8. But That’s Only Part of the Picture… Online Television Video & Film Games
  • 9. But That’s Only Part of the Picture… Google Goggles Twitter On Plane Books Mobile Content Social Media Comics Online Interactive TV YouTube Graphic Toys NovelsIn Car Facebook ??????? iTunes Apps Television Video Tablets Tumblr & Film Games Web comics On Podcasts Kinect In GroceryClothing Stores
  • 10. But That’s Only Part of the Picture… Google Goggles Twitter On Plane Books Mobile Content Social Media Comics YouTube Entertainment Online Interactive TV Graphic Toys Novels FacebookIn Car Characters ??????? iTunes Apps Television Video On Tumblr & Film Worlds Games Web comics Podcasts Kinect In GroceryClothing Stores
  • 11. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  • 12. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  • 13. Develop Your Characters—  Most content producers need to spend more time on the character development phase ¡  Helps ensure that the time, energy and money spent on production will be well worth it ¡  Allows you and your work to stand out from all of the underdeveloped, unmotivated material out there ¡  Makes transmedia success much more likely
  • 14. Workshop Round 1 The Deep DiveInto Your Characters
  • 15. Elements of character—  Surface level (things a stranger would know) ¡  Age ¡  Gender ¡  Species ¡  Physical traits & abilities—  SpongeBob Squarepants is: ¡  A male sponge ¡  Old enough to live on his own ¡  Yellow and shaped like a kitchen sponge in dorky clothes
  • 16. Elements of character—  Attitude level (things a casual acquaintance would know) ¡  Personality traits ¡  Intelligence level ¡  Key relationships ¡  Interests—  SpongeBob Squarepants is: ¡  Extremely enthusiastic & friendly ¡  As mature as a five year old, & not as smart ¡  Friends with Patrick, Owner of Gary ¡  Bent on being a great short order cook at the Krusty Krab
  • 17. Elements of character—  Motivation level (things a good friend or mother would know) ¡  Strengths AND Weaknesses ¡  Sensitivities ¡  Desires, Hopes and Fears ¡  Issues—  SpongeBob Squarepants is: ¡  Blissfully unaware of his stupidity ¡  Has little ability to read emotions of others ¡  Can be hurt by friends who may seem disloyal or don’t share his enthusiasm
  • 18. Elements of character—  Deep level (things their psychiatrist might not even know) ¡  How their strengths overcome their weaknesses…or don’t ¡  Why they have the sensitivities and issues they do ¡  How they change when they are really tested—  SpongeBob Squarepants is: A character whose unmatched optimism and good nature will always help him overcome the challenges that the world and his own shortcomings present.
  • 19. The goal is always to move your charactersFrom THIS To THIS
  • 20. Let’s Examine…Cinderella vs. Lilo
  • 21. Let’s Examine…Cinderellaisn’t doing this!
  • 22. Let’s Examine…Cinderella Is She a Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? •  Surface Level: Age, Gender, Species, Physical traits •  Attitude Level: Personality, Intelligence, Relationships, Interests •  Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues •  Deep Level: Why she has her outlook and traits, How she changes in times of conflict
  • 23. Let’s Examine…Lilo Is She a Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? •  Surface Level: Age, Gender, Species, Physical traits •  Attitude Level: Personality, Intelligence, Relationships, Interests •  Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues •  Deep Level: Why she has her outlook and traits, How she changes in times of conflict
  • 24. Character development—  When your characters reach a rich level of development, they: ¡  Talk for themselves ¡  Are easier and more fun to work with ¡  Become more real—  Good characters will dictate where your story needs to go and how it will get there
  • 25. Character development—  In transmedia, not only do your core characters need to go deep, but the character world needs to be broad ¡  The main characters in the core property will interact with different characters in their story ¡  Those characters have their own story to tell ¡  When we tell their stories, perhaps on a different platform, we have to dive deep into them as well
  • 26. Let’s Ponder… IN ACTION Who are the other characters in Cinderella’s world?
  • 27. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  • 28. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  • 29. Who is Your Target AudienceCorrectly identifying the target audience is essentialwhen formulating your strategy for each platform.Properties should never be described as “foreverybody” or “for all kids.”
  • 30. Who is Your Target AudienceYou need to answer the following questions:—  Which gender is the movie primarily for?—  What age range does it target?—  What genre is the project?—  Are there global hits that connect with the same audience?
  • 31. The Target Audience…IN ACTION For the movie Cinderella, answer the following questions: —  Which gender is the movie primarily for? —  What age range does it target? —  What genre is the project? —  Are there global hits that connect with the same audience?
  • 32. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  • 33. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  • 34. Key Aspects of Three PlatformsWhat are thestrengths and How doweaknesses of Online people useeach? them? Television Video & Film Games
  • 35. —  Key Appeal: Voyeuristic EntertainmentTelevision —  Other strengths: & Film ¡  Stories, Familiarity, In-depth perspective ¡  ___________ ¡  ___________ —  Challenges: ¡  Structured, Filtered ¡  ___________ ¡  ___________
  • 36. —  Key Appeal: Fantastic ExperienceVideo —  Other strengths:Games ¡  Interactivity, Challenge, Skill Building ¡  ___________ ¡  ___________ —  Challenges: ¡  Equipment needs, Technical barriers ¡  ___________ ¡  ___________
  • 37. Key Aspects of Each Platform —  Key Appeal: Fast InformationOnline —  Other strengths: ¡  Flexibility, Variety, Interactivity, Ease ¡  ___________ ¡  ___________ —  Challenges: ¡  Content saturation, File-size issues ¡  ___________ ¡  ___________
  • 38. —  Start thinking: Parallel content. Unique experience.
  • 39. Some Not So Swell Examples
  • 40. Interesting Middle Ground
  • 41. A Strong Example
  • 42. Another Strong Example
  • 43. Putting it Together – IN ACTIONYour Assignment: Translate the Cinderella property into a Tablet Game for Boys 8-11
  • 44. Strengths of the Platform —  Key Appeal: Portable, Accessible GamingTablet —  Other strengths:Games ¡  Interactivity, Challenge, Skill Building ¡  ___________ ¡  ___________ —  Challenges: ¡  Equipment needs, Technical barriers ¡  ___________ ¡  ___________
  • 45. Putting it Together – IN ACTION Whose story is best to explore for this target audience and platform?
  • 46. Putting it Together – IN ACTIONYour Character(s) Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? •  Surface Level: Age, Gender, Species, Physical traits •  Attitude Level: Personality, Intelligence, Relationships, Interests •  Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues •  Deep Level: Why possess this outlook and traits, How change in times of conflict
  • 47. Putting it Together – IN ACTIONYour Assignment: Translate the Cinderella property into a Tablet Game for Boys 8-11