The Transmedia Journey  CREATING CHARACTERS THAT CAN EXPLORE AND EXPAND THEIR WORLD
What Do We Mean by Transmedia?      Exploring various aspects of your world          through multiple incarnations        ...
Thinking Transmedia for your Project is Critical                 MOVING ON…
OnlineTelevision            Video & Film               Games
The Lines Were Always BlurryThere is overlapbetween thecapabilities,                            But each has itsaudience a...
At the Nexus of Them All— Entertainment— Characters              Online— Worlds                  Television        Vide...
The way your CHARACTERS  explore their WORLDcreates ENTERTAINMENT.
But That’s Only Part of the Picture…               Online      Television        Video       & Film           Games
But That’s Only Part of the Picture…                     Google Goggles                 Twitter                           ...
But That’s Only Part of the Picture…                     Google Goggles                 Twitter                           ...
Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
Develop Your Characters—  Most content producers need to spend more time on the character development phase ¡    Helps e...
Workshop Round 1   The Deep DiveInto Your Characters
Elements of character—  Surface level  (things a stranger would know)  ¡    Age  ¡    Gender  ¡    Species  ¡    Phys...
Elements of character—  Attitude level  (things a casual acquaintance would know)  ¡    Personality traits  ¡    Intell...
Elements of character—  Motivation level  (things a good friend or mother would know)  ¡    Strengths AND Weaknesses  ¡...
Elements of character—  Deep level  (things their psychiatrist might not even know)  ¡    How their strengths overcome t...
The goal is always to move your charactersFrom THIS                                 To THIS
Let’s Examine…Cinderella   vs.   Lilo
Let’s Examine…Cinderellaisn’t doing   this!
Let’s Examine…Cinderella          Is She a Stranger, Acquaintance,                    Best Friend or Your Psychiatry      ...
Let’s Examine…Lilo          Is She a Stranger, Acquaintance,              Best Friend or Your Psychiatry              Pati...
Character development—  When your characters reach a rich level of development, they: ¡  Talk for themselves ¡  Are eas...
Character development—  In transmedia, not only do your core characters need to go deep, but the character world needs to...
Let’s Ponder… IN ACTION  Who are the other characters  in Cinderella’s world?
Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
Who is Your Target AudienceCorrectly identifying the target audience is essentialwhen formulating your strategy for each p...
Who is Your Target AudienceYou need to answer the following questions:—  Which gender is the movie primarily for?—  What...
The Target Audience…IN ACTION   For the movie Cinderella, answer the   following questions:   —  Which gender is the movi...
Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
Key Aspects of Three PlatformsWhat are thestrengths and                     How doweaknesses of      Online         people...
—  Key Appeal: Voyeuristic EntertainmentTelevision   —  Other strengths: & Film          ¡  Stories, Familiarity, In-de...
—  Key Appeal: Fantastic ExperienceVideo   —  Other strengths:Games       ¡  Interactivity, Challenge, Skill Building  ...
Key Aspects of Each Platform          —  Key Appeal: Fast InformationOnline    —  Other strengths:              ¡  Flex...
—  Start thinking:                       Parallel content.                      Unique experience.
Some Not So Swell Examples
Interesting Middle Ground
A Strong Example
Another Strong Example
Putting it Together – IN ACTIONYour Assignment:         Translate the Cinderella property        into a Tablet Game for Bo...
Strengths of the Platform         —  Key Appeal: Portable, Accessible GamingTablet   —  Other strengths:Games        ¡ ...
Putting it Together – IN ACTION     Whose story is best to explore for this target     audience and platform?
Putting it Together – IN ACTIONYour Character(s)   Stranger, Acquaintance, Best                    Friend or Your Psychiat...
Putting it Together – IN ACTIONYour Assignment:         Translate the Cinderella property        into a Tablet Game for Bo...
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Transmedia journey

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Transmedia journey

  1. 1. The Transmedia Journey CREATING CHARACTERS THAT CAN EXPLORE AND EXPAND THEIR WORLD
  2. 2. What Do We Mean by Transmedia? Exploring various aspects of your world through multiple incarnations on more than one platform It is NOTretelling the same story or re-airing the same content on different platforms
  3. 3. Thinking Transmedia for your Project is Critical MOVING ON…
  4. 4. OnlineTelevision Video & Film Games
  5. 5. The Lines Were Always BlurryThere is overlapbetween thecapabilities, But each has itsaudience andcontent . Online unique strengths. Television Video & Film Games
  6. 6. At the Nexus of Them All— Entertainment— Characters Online— Worlds Television Video & Film Games
  7. 7. The way your CHARACTERS explore their WORLDcreates ENTERTAINMENT.
  8. 8. But That’s Only Part of the Picture… Online Television Video & Film Games
  9. 9. But That’s Only Part of the Picture… Google Goggles Twitter On Plane Books Mobile Content Social Media Comics Online Interactive TV YouTube Graphic Toys NovelsIn Car Facebook ??????? iTunes Apps Television Video Tablets Tumblr & Film Games Web comics On Podcasts Kinect In GroceryClothing Stores
  10. 10. But That’s Only Part of the Picture… Google Goggles Twitter On Plane Books Mobile Content Social Media Comics YouTube Entertainment Online Interactive TV Graphic Toys Novels FacebookIn Car Characters ??????? iTunes Apps Television Video On Tumblr & Film Worlds Games Web comics Podcasts Kinect In GroceryClothing Stores
  11. 11. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  12. 12. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  13. 13. Develop Your Characters—  Most content producers need to spend more time on the character development phase ¡  Helps ensure that the time, energy and money spent on production will be well worth it ¡  Allows you and your work to stand out from all of the underdeveloped, unmotivated material out there ¡  Makes transmedia success much more likely
  14. 14. Workshop Round 1 The Deep DiveInto Your Characters
  15. 15. Elements of character—  Surface level (things a stranger would know) ¡  Age ¡  Gender ¡  Species ¡  Physical traits & abilities—  SpongeBob Squarepants is: ¡  A male sponge ¡  Old enough to live on his own ¡  Yellow and shaped like a kitchen sponge in dorky clothes
  16. 16. Elements of character—  Attitude level (things a casual acquaintance would know) ¡  Personality traits ¡  Intelligence level ¡  Key relationships ¡  Interests—  SpongeBob Squarepants is: ¡  Extremely enthusiastic & friendly ¡  As mature as a five year old, & not as smart ¡  Friends with Patrick, Owner of Gary ¡  Bent on being a great short order cook at the Krusty Krab
  17. 17. Elements of character—  Motivation level (things a good friend or mother would know) ¡  Strengths AND Weaknesses ¡  Sensitivities ¡  Desires, Hopes and Fears ¡  Issues—  SpongeBob Squarepants is: ¡  Blissfully unaware of his stupidity ¡  Has little ability to read emotions of others ¡  Can be hurt by friends who may seem disloyal or don’t share his enthusiasm
  18. 18. Elements of character—  Deep level (things their psychiatrist might not even know) ¡  How their strengths overcome their weaknesses…or don’t ¡  Why they have the sensitivities and issues they do ¡  How they change when they are really tested—  SpongeBob Squarepants is: A character whose unmatched optimism and good nature will always help him overcome the challenges that the world and his own shortcomings present.
  19. 19. The goal is always to move your charactersFrom THIS To THIS
  20. 20. Let’s Examine…Cinderella vs. Lilo
  21. 21. Let’s Examine…Cinderellaisn’t doing this!
  22. 22. Let’s Examine…Cinderella Is She a Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? •  Surface Level: Age, Gender, Species, Physical traits •  Attitude Level: Personality, Intelligence, Relationships, Interests •  Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues •  Deep Level: Why she has her outlook and traits, How she changes in times of conflict
  23. 23. Let’s Examine…Lilo Is She a Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? •  Surface Level: Age, Gender, Species, Physical traits •  Attitude Level: Personality, Intelligence, Relationships, Interests •  Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues •  Deep Level: Why she has her outlook and traits, How she changes in times of conflict
  24. 24. Character development—  When your characters reach a rich level of development, they: ¡  Talk for themselves ¡  Are easier and more fun to work with ¡  Become more real—  Good characters will dictate where your story needs to go and how it will get there
  25. 25. Character development—  In transmedia, not only do your core characters need to go deep, but the character world needs to be broad ¡  The main characters in the core property will interact with different characters in their story ¡  Those characters have their own story to tell ¡  When we tell their stories, perhaps on a different platform, we have to dive deep into them as well
  26. 26. Let’s Ponder… IN ACTION Who are the other characters in Cinderella’s world?
  27. 27. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  28. 28. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  29. 29. Who is Your Target AudienceCorrectly identifying the target audience is essentialwhen formulating your strategy for each platform.Properties should never be described as “foreverybody” or “for all kids.”
  30. 30. Who is Your Target AudienceYou need to answer the following questions:—  Which gender is the movie primarily for?—  What age range does it target?—  What genre is the project?—  Are there global hits that connect with the same audience?
  31. 31. The Target Audience…IN ACTION For the movie Cinderella, answer the following questions: —  Which gender is the movie primarily for? —  What age range does it target? —  What genre is the project? —  Are there global hits that connect with the same audience?
  32. 32. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  33. 33. Let’s Break it Down—  Know your characters—  Consider your target audience—  Work with the strengths of each platform
  34. 34. Key Aspects of Three PlatformsWhat are thestrengths and How doweaknesses of Online people useeach? them? Television Video & Film Games
  35. 35. —  Key Appeal: Voyeuristic EntertainmentTelevision —  Other strengths: & Film ¡  Stories, Familiarity, In-depth perspective ¡  ___________ ¡  ___________ —  Challenges: ¡  Structured, Filtered ¡  ___________ ¡  ___________
  36. 36. —  Key Appeal: Fantastic ExperienceVideo —  Other strengths:Games ¡  Interactivity, Challenge, Skill Building ¡  ___________ ¡  ___________ —  Challenges: ¡  Equipment needs, Technical barriers ¡  ___________ ¡  ___________
  37. 37. Key Aspects of Each Platform —  Key Appeal: Fast InformationOnline —  Other strengths: ¡  Flexibility, Variety, Interactivity, Ease ¡  ___________ ¡  ___________ —  Challenges: ¡  Content saturation, File-size issues ¡  ___________ ¡  ___________
  38. 38. —  Start thinking: Parallel content. Unique experience.
  39. 39. Some Not So Swell Examples
  40. 40. Interesting Middle Ground
  41. 41. A Strong Example
  42. 42. Another Strong Example
  43. 43. Putting it Together – IN ACTIONYour Assignment: Translate the Cinderella property into a Tablet Game for Boys 8-11
  44. 44. Strengths of the Platform —  Key Appeal: Portable, Accessible GamingTablet —  Other strengths:Games ¡  Interactivity, Challenge, Skill Building ¡  ___________ ¡  ___________ —  Challenges: ¡  Equipment needs, Technical barriers ¡  ___________ ¡  ___________
  45. 45. Putting it Together – IN ACTION Whose story is best to explore for this target audience and platform?
  46. 46. Putting it Together – IN ACTIONYour Character(s) Stranger, Acquaintance, Best Friend or Your Psychiatry Patient? •  Surface Level: Age, Gender, Species, Physical traits •  Attitude Level: Personality, Intelligence, Relationships, Interests •  Motivation Level: Hopes, Fears, Strengths, Weaknesses, Sensitivities, Issues •  Deep Level: Why possess this outlook and traits, How change in times of conflict
  47. 47. Putting it Together – IN ACTIONYour Assignment: Translate the Cinderella property into a Tablet Game for Boys 8-11

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