Making	  a	  “sense	  event”	  Derek	  Woodgate	  
“For a num             ber of yeawanted to                  rs Ive          become an designer r              experience  ...
What	  is	  the	  Sense	  Event?	  	  	  	  A	  unique,	  intense,	  interacAve,	  cuBng	    edge	  experience	  through	 ...
The	  Sense	  Event	    “The	  only	  reality	  in	  life	  is	  sensaAon.	  The	  only	  reality	  in	  	  	  	  	       ...
From	  experience	  to	  ambience	                       “Ambience is what we let in”
 	  	  	  	  	  	  	  	  	  	  	  	  	  	  F	  rom	  ambience	  to	  sensaAon	                                       	    ...
Understanding	  sensaAon	  
 	  	  Building	  sensaAon	  into	  experiences:	  The	  Need	    —  Full	  immersion	    —  A	  sense	  of	  belongingn...
Building	  sensaAon	  into	  experiences:	  Context	  —  Context-­‐sensiAve	  experience	  —  New	  Harmony	  -­‐	  sens...
CreaAng	  a	  ‘sense	  event’	  	    	  	  	    	    “It	  was	  a	  near	  life	  experience”	  –	  Fight	  Club	    	  	...
CreaAng	  a	  “sense	  event”	  	  —  SensaAon,	  affect	  and	         emoAonal	  intelligence	  —  Future-­‐focused	  –...
Visualizing	  the	  theme	  
VisualizaAon	  &	  Rendering	                             • 	  AestheAc	  /	  look	                             • 	  Feeli...
The	  Future	  of	  Play	  Logo	  
Venue	  
Venue	  layout	  
Four	  potenAal	  performance	  spaces	  —  The	  Experiment:	  Sound	  Play	  (Music	  and	  performances)	  —  Immersi...
Pre-­‐planning	  —  PotenAal	  content	  and	  arAst	  list	  —  Create	  iniAal	  collateral,	  including	  video	  — ...
Outline	  of	  potenAal	  content	  —  World-­‐class	  performers	  —  Experimental	  electronica	                Unique...
PotenAal	  content	  •  Simulated	  and	  imagined	     spaces	  •  3D	  holographic	  worlds	  •  Performance	  and	     ...
PotenAal	  performers,	  etc.	  
Additional focus onbehavioral identities and customized delivery ofoptimized programming
MulA-­‐sensory	  /	  cogniAve	  dynamics	        §  Bio-mapping and emotion modeling	      §  Reading and distributed in...
Preparing	  the	  event	  —  Book	  arAsts	  and	  configure	  event	  —  Prepare	  technical	  aspects	  of	  the	  even...
Make the sense eventdesigned to be	adaptive to personalaesthetics,imagination, moodsand emotions
The	  event	  
• Adaptive projectionmaps	• Holographic overlays		• Hybrid and imaginaryspaces	• Simulated worlds	• Programmedatmospheres
 • 	  	  	  	  	  	  	  	  	  	  DatamaAcs	                   § 	  Seamless	  fusion	                   between	  enterta...
Reconfigurable and Hybrid     performances
“Creatingaudienceinteraction isabout hookingin to everyformat ofmemory we havethought aboutand thenthinking abouthow we ca...
Psychomanteum	                 	   Fully	  immersive,	         interacAve	        installaAon.	  	                 	  The	...
The	  power	  of	  imaginaAon	  	  	  	  	  	  A	  mind	  knows	  no	  difference	             between	  an	  event	  we	  ...
By	  2020,	  imagina7on	  sensa7on	  	  	  	  	               entertainment	  will	  be	  as	               popular	  as	 ...
Experiential entertainment making a sense event - Derek Woodgate
Experiential entertainment making a sense event - Derek Woodgate
Experiential entertainment making a sense event - Derek Woodgate
Experiential entertainment making a sense event - Derek Woodgate
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Experiential entertainment making a sense event - Derek Woodgate

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Experiential entertainment making a sense event - Derek Woodgate

  1. 1. Making  a  “sense  event”  Derek  Woodgate  
  2. 2. “For a num ber of yeawanted to rs Ive become an designer r experience ather than just a musician…”   -­‐  Peter  Gabriel  
  3. 3. What  is  the  Sense  Event?        A  unique,  intense,  interacAve,  cuBng   edge  experience  through  augmented   ambience,  amplified  mulA-­‐sensory   engagement  and  immersive   technologies,  where  sensa(on   embraces,  but  surpasses  meaning.  
  4. 4. The  Sense  Event   “The  only  reality  in  life  is  sensaAon.  The  only  reality  in           art  is  consciousness  of  that  sensaAon”  –  Pesoa     “SensaAon  is  in  the  encounter,  in  the  immediacy,  in   the  imaginaAon,  both  in  terms  of  the  affect  and   emoAonal  intelligence.     Neither  merely  mental,  nor  merely  physical,  this   sensaAon  or  experience  is  the  interacAon  between   the  Self  and  the  World,  creaAng  one’s  personal   ambience  ”  –  Derek  Woodgate,  Future  Flow  
  5. 5. From  experience  to  ambience   “Ambience is what we let in”
  6. 6.                              F  rom  ambience  to  sensaAon     —  SensaAon  =  Body,  mind,  culture  and  environment   harmonized  and  engaged  with  meaningful  intensity  
  7. 7. Understanding  sensaAon  
  8. 8.      Building  sensaAon  into  experiences:  The  Need   —  Full  immersion   —  A  sense  of  belongingness   —  Seamless,  mulA-­‐sensory  engagement  and  immersion   —  Ability  to  share  and  collaborate   —  Opportunity  to  create  and  contribute   —  Desire  to  explore  and  grow   —  AestheAc  infusion   —  Instant  graAficaAon  or    fulfillment    or  excitement  
  9. 9. Building  sensaAon  into  experiences:  Context  —  Context-­‐sensiAve  experience  —  New  Harmony  -­‐  sensory  energy  and  engagement  —  Deeper  understanding  through  emoAonal  and  cogniAve   interfaces  —  Sense  of  well-­‐being  and  enhanced  personal  potenAal  —  Expressing  humanness  
  10. 10. CreaAng  a  ‘sense  event’             “It  was  a  near  life  experience”  –  Fight  Club         Refocus  “life”  and  “live”    
  11. 11. CreaAng  a  “sense  event”    —  SensaAon,  affect  and   emoAonal  intelligence  —  Future-­‐focused  –   expressing  a  feel-­‐good   factor  about  the  future    —  Design  a  framework  of   integrated  experiences   around  a  theme  that   captures  these  elements   Mul7ple  avenues  of  expression  
  12. 12. Visualizing  the  theme  
  13. 13. VisualizaAon  &  Rendering   •   AestheAc  /  look   •   Feeling  generated   •   DescripAon   •   Color  cues   Main  auditorium  
  14. 14. The  Future  of  Play  Logo  
  15. 15. Venue  
  16. 16. Venue  layout  
  17. 17. Four  potenAal  performance  spaces  —  The  Experiment:  Sound  Play  (Music  and  performances)  —  Immersion  Chamber:  Social  Play  (community  and  communicaAon)  —  The  InteracAve  Playground:  AcAon  Play  (new  games  and  sports,  etc.)  —  The  Hanging  Garden:  Mental  Play  (exploraAon,    adventure    and     imaginaAon)   Play  as  transforma7ve  
  18. 18. Pre-­‐planning  —  PotenAal  content  and  arAst  list  —  Create  iniAal  collateral,  including  video  —  Projected  Financials  —  Tech  specs  —  InstallaAon  building  costs  and  transportaAon  —  Keynotes  —  Sponsors  as  parAcipants  in  the  event  –  adding  content  value  —  ProducAon  plan,  catering,  sustainability  /  recycling  plan  —  Project  Launch  party  —  Collaborate:  UniversiAes:  MIT,  Carnegie  Mellon,  Berkeley,  UT  
  19. 19. Outline  of  potenAal  content  —  World-­‐class  performers  —  Experimental  electronica   Unique,  world  —  Augmented  and  fluid  environments   firsts  —  3D  audio  visual  show  —  Robots  and  AI  games  —  InteracAve  toys    and  training  tools  —  InteracAve  visuals  
  20. 20. PotenAal  content  •  Simulated  and  imagined   spaces  •  3D  holographic  worlds  •  Performance  and   interacAve  art   •  CreaAve  machines   •  Augmented  and  fluid   environments     •  Extended  bodies  and   interfaces  
  21. 21. PotenAal  performers,  etc.  
  22. 22. Additional focus onbehavioral identities and customized delivery ofoptimized programming
  23. 23. MulA-­‐sensory  /  cogniAve  dynamics   §  Bio-mapping and emotion modeling §  Reading and distributed interactive video arrays for enhanced situational and interactive awareness §  Affective and cognitive perception, feedback and awareness §  Social interfacing and feedback §  Ubiquitous sensing and multi-agent tracking
  24. 24. Preparing  the  event  —  Book  arAsts  and  configure  event  —  Prepare  technical  aspects  of  the  event  —  Create  fluid,  adapAve  environments:    -­‐  Image  processing  sofware    -­‐  Gaming  video  engines    -­‐  NarraAve  building  sofware    -­‐  Dynamic  spaAal  interfaces     •  Build  installaAons   •  Create  project  plan,  etc.   •  Ramp  up  volunteers  (around  70)    
  25. 25. Make the sense eventdesigned to be adaptive to personalaesthetics,imagination, moodsand emotions
  26. 26. The  event  
  27. 27. • Adaptive projectionmaps • Holographic overlays • Hybrid and imaginaryspaces • Simulated worlds • Programmedatmospheres
  28. 28.  •                     DatamaAcs   §   Seamless  fusion   between  entertainment   and  communicaAon   §   Seamless  movement   between  real  and  virtual    
  29. 29. Reconfigurable and Hybrid performances
  30. 30. “Creatingaudienceinteraction isabout hookingin to everyformat ofmemory we havethought aboutand thenthinking abouthow we candescribe theexperience.”-­‐  DJ  Spooky  
  31. 31. Psychomanteum     Fully  immersive,   interacAve   installaAon.      The  audience  will  be  the  scary  ghost  
  32. 32. The  power  of  imaginaAon            A  mind  knows  no  difference   between  an  event  we  experience   and  an  event  we  imagine  and   visualize,  so  our  body  reacts  the   same  way!            (Antz  Chasse,  Vicente,  2004)    
  33. 33. By  2020,  imagina7on  sensa7on           entertainment  will  be  as   popular  as  in-­‐the-­‐flesh  events!  

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