Creating creativity

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Creating creativity

  1. 1. Creating CreativityEstablishing  an  Environment  for     Innova3on  and  Ideas  
  2. 2. The  most  valuable  assets  for  Studios,  Start-­‐ups  and   other  crea3ve  ventures  are  its  people.     Success  in  storytelling,  design  and  innova3on  is   impossible  without  crea3ve  talent.    
  3. 3. Defining Creativity Crea3vity  is   Problem  Solving  How  do  we  reach  a  par,cular  audience?          What  is  a  need  that  is  not  being  served?          Why  do  we  do  this?          How  do  we  do  it  be9er?  
  4. 4. What  is  an  entertainment   How  would  you  explain   property  that  you  love.   what  a  database  is  to  a  5   How  would  you  make  it   year  old?     be9er?   Design  a  TV  How  many  cars  are  there  in   remote  control  the  city  where  you  live?     with  two  bu9ons.  
  5. 5. In Action Design  a  TV  Remote  Control   With  Only  Two  BuGons  What  ques,ons  do  we  need  to  ask?          Brainstorm…          Share…          Revise…  
  6. 6. Innate Creativity Increasing  Crea,vity  
  7. 7. •  Crea3vity  can  be  honed  •  Crea3vity  loves  company  
  8. 8. California Institute of the Arts John Lasseter Brad Bird Andrew Stanton Steve Hillenburg Craig McCracken Tim Burton . . .So what is their recipe for success?
  9. 9. Core PrinciplesWhile  there  is  a  solid  amount  of  coverage  on  mechanics  and  technical  skills,  The  focus  of  the  program  is:   –   apprecia3on       –   cri3cal  analysis   –   prac3ce   –   feedback  All  in  a  collabora3ve  environment.    
  10. 10. In Studios   Apprecia3on   This  basic  model  can  be   Cri3cal   applied  to  any  crea3ve  work  Feedback   Analysis   environment  or  project  team.   Prac3ce  
  11. 11. In Studios   Apprecia3on  Feedback   Cri3cal   APPRECIATION Analysis   Prac3ce   •  Classics screenings •  Watch the competition •  “What project inspired me” presentations •  What else? _____________  
  12. 12. In Studios   Apprecia3on  Feedback   Cri3cal   CRITICAL Analysis   ANALYSIS Prac3ce   •  Mid-project Reviews and Post Mortems •  Competitive review discussions •  What else? _____________  
  13. 13. In Studios   Apprecia3on  Feedback   Cri3cal   PRACTICE Analysis   Prac3ce   Open up IP creation/suggestions to a larger group Invite employees to tackle strategy problems: “How do we realize this series as an App?” “Design a One Sheet to help us sell this at our upcoming market.” What else? _____________
  14. 14. In Studios   Apprecia3on  Feedback   Cri3cal   FEEDBACK Analysis   Prac3ce   Provide: Specific parameters Clear Feedback Timely decisions  
  15. 15. In StudiosProvide  incen3ve  for  team  members  to  par3cipate.    Money,  recogni3on,  a  voice    What  else?  _____________    Encourage  them  to  work  in  groups  and  spend  3me  with  one  another  outside  of  the  studio.    Allow  room  for  failure.      
  16. 16. Long Term – Youth DevelopmentStudios  should  work  with  schools  to  help  generate  a  long  term  pipeline  of  talent   –  Offer  internships   –  Consult  on  curriculum   –  Provide  guest  speakers  and  mentors   –  Offer  studio  visits  
  17. 17. In Action How  would  you  change   Arts  &  Media  Educa3on  in  the   region?      Define  the  problem.              What  are  the  goals?            
  18. 18. In Action How  would  you  change   Arts  &  Media  Educa3on  in  the   region?  What  ques,ons  do  we  need  to  ask?          Brainstorm…          Share…          Revise…  
  19. 19. It  is  ul3mately  our  responsibility  to  improve  our   own  crea3ve  abili3es  and  to  help  those  around  us   do  the  same.    

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