Creating CreativityEstablishing an Environment for Innova3on and Ideas
The most valuable assets for Studios, Start-‐ups and other crea3ve ventures are its people. Success in storytelling, design and innova3on is impossible without crea3ve talent.
Defining Creativity Crea3vity is Problem Solving How do we reach a par,cular audience? What is a need that is not being served? Why do we do this? How do we do it be9er?
What is an entertainment How would you explain property that you love. what a database is to a 5 How would you make it year old? be9er? Design a TV How many cars are there in remote control the city where you live? with two bu9ons.
In Action Design a TV Remote Control With Only Two BuGons What ques,ons do we need to ask? Brainstorm… Share… Revise…
• Crea3vity can be honed • Crea3vity loves company
California Institute of the Arts John Lasseter Brad Bird Andrew Stanton Steve Hillenburg Craig McCracken Tim Burton . . .So what is their recipe for success?
Core PrinciplesWhile there is a solid amount of coverage on mechanics and technical skills, The focus of the program is: – apprecia3on – cri3cal analysis – prac3ce – feedback All in a collabora3ve environment.
In Studios Apprecia3on This basic model can be Cri3cal applied to any crea3ve work Feedback Analysis environment or project team. Prac3ce
In Studios Apprecia3on Feedback Cri3cal APPRECIATION Analysis Prac3ce • Classics screenings • Watch the competition • “What project inspired me” presentations • What else? _____________
In Studios Apprecia3on Feedback Cri3cal CRITICAL Analysis ANALYSIS Prac3ce • Mid-project Reviews and Post Mortems • Competitive review discussions • What else? _____________
In Studios Apprecia3on Feedback Cri3cal PRACTICE Analysis Prac3ce Open up IP creation/suggestions to a larger group Invite employees to tackle strategy problems: “How do we realize this series as an App?” “Design a One Sheet to help us sell this at our upcoming market.” What else? _____________
In Studios Apprecia3on Feedback Cri3cal FEEDBACK Analysis Prac3ce Provide: Specific parameters Clear Feedback Timely decisions
In StudiosProvide incen3ve for team members to par3cipate. Money, recogni3on, a voice What else? _____________ Encourage them to work in groups and spend 3me with one another outside of the studio. Allow room for failure.
Long Term – Youth DevelopmentStudios should work with schools to help generate a long term pipeline of talent – Oﬀer internships – Consult on curriculum – Provide guest speakers and mentors – Oﬀer studio visits
In Action How would you change Arts & Media Educa3on in the region? Deﬁne the problem. What are the goals?
In Action How would you change Arts & Media Educa3on in the region? What ques,ons do we need to ask? Brainstorm… Share… Revise…
It is ul3mately our responsibility to improve our own crea3ve abili3es and to help those around us do the same.