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Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
Kramp Focus Magazine 2012-04 UK
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Kramp Focus Magazine 2012-04 UK

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Focus - Kramp Customer Magazine …

Focus - Kramp Customer Magazine
www.kramp.com

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  • 1. 14/12 Focus Focus Kramp Customer Magazine 4 12 Spare parts at the touch of a button 3 PAGE ScanToMobile Stylish treatment for lawns 6 PAGE Supplier Portrait: Agri-Fab agricultural A future investment 14PAGE New Warehouse in France New boost for the workshop business Kramp Shop Concept Read from page 8
  • 2. 2 EditorialEditorial Another year of hard work has almost come to an end, so you may be able to take it a bit easier over the last few days of 2012 and reflect on recent months. It has been a successful year for us personally and the role you have played in this is by no means insignificant. Of course, we hope that 2012 has also been a year that you can look back on with satisfaction. We are pleased to see you grow and be successful and we are keen to help you in your efforts. In everything we do, we also want you to really experience the feeling of “Kramp. It’s that easy”. To achieve this, we make sure that ordering spare parts from us is simple and efficient and that, rather than standing still in this area, we take advantage of market developments — for instance by investing in more mobile applications. We would also like to support you when you sell spare parts and accessories to your customers. You have a large number of customers with a great deal of potential in your region and you want to offer them the best service possible. At Kramp, we have recently made our shop concept and its associated webshop even more professional, meaning that you are even better equipped to sell spare parts and accessories. This edition of Focus discusses our shop concept in more detail, as this service helps us to continue growing successfully together. On behalf of our organisation, I would like to thank you for placing your trust in Kramp throughout 2012 and wish you a Merry Christmas and a good start to the New Year. We hope that 2013 will be a successful year for you and look forward to playing our part in this. Eddie Perdok, CEO of the Kramp Group Successful together INDEX 6 8 14 It’s that easy ScanToMobile: Spare parts at the touch of a button News New products and market information Supplier portrait Agri-Fab: Stylish treatment for lawns Tips & Tricks Kramp Webshop: Viewing all the details In Focus Workshop business: Recommended by specialists Event SIMA 2013 in Paris, EIMA, AGROSHOW Highlights New warehouses in Poitiers Customer portrait Benton Agricultural Services Ltd - The Shop Pioneers Kramp Faces Berni Abbott and James Buchanan Kramp Academy Kramp celebrates a successful start to Kramp Academy Pin board Anniversaries, new openings, events Mosaic European tractor pulling:The giants of the arena Quiz Crossword time 3 4 6 7 8 12 14 16 18 19 20 22 23
  • 3. 34/12 Focus It’s that easy. T his latest innovation from Kramp, combines the benefits of the Kramp ScanToOrder ordering system with the multi-location convenience of an iPad. ScanToMobile is a convenient, easy- to-use scanning device that can be used to scan the barcode of the required part from the shelf label in the shop or warehouse. A Bluetooth connection between the scanner and the iPad allows the scanned bar codes to be sent directly to the Kramp Mobile application, which then converts the barcode information and displays the selected product on the screen in seconds. The required quantity can then be entered, and the order submitted via Kramp Mobile. The customer will receive the parts the following day. The benefits are clear. ScanToMobile is one of the fastest and most secure ways of ordering spare parts, and makes extensive paperwork and potential mix-ups a thing of the past. Errors The future continues: ScanToMobile Spare parts at the touch of a button Whether it’s a grainlifter for a combine harvester or a saw blade for a maize chopper, spare agricultural machinery parts are in high demand during the peak season. Searching for each individual spare part number in the warehouse or shop and then typing it into the webshop wastes valuable time. From 2013, there will be a new solution: ScanToMobile. An overview of the key benefits: • No need for paper • Eliminates incorrect orders • Quick and easy ordering process • Spend more time on your core business • Up-to-date information on availability and delivery for products when entering or transferring data, which often occur when using conventional ordering methods, are ruled out by ScanToMobile, and the intelligent ordering system also saves customers a great deal of time. With ScanToMobile a single user can carry out all the necessary steps in the shortest possible time. With the traditional ScanToOrder system, data from the scanner is transferred to the computer via a docking station, and a special program converts the data into a file that the computer can use. With ScanToMobile , there is no need for a docking station or any additional software, a scanner, an iPad and the Kramp Mobile application are all that is needed to transfer data from the scanner to Kramp in a quick and simple process. Users seeking to introduce the ScanToMobile system can rely on experienced specialists in Customer Support who are on hand to provide detailed advice on the functions of the system and how to use it. Tel.: +44 (0) 1767 602602, email: abbott.berni@kramp.com This service will be available from 2013. www.kramp.com
  • 4. 4 PRODUCTs Anyone who invests in high quality hoses is sure to want them to have a long and reliable service life. To ensure that this is the case, Safeplast has developed a range of easy-to-fit products, such as the Safe-Sleeve textile hose protector — a sleeve that can easily be fitted or retrofitted to provide additional protection against wear and leaks caused by excess pressure. The product meets all of the requirements of the EN 12999 and EN ISO 3457 standards, offers a high level of resistance to pressure and is recommended for use at temperatures between -40°C and +80°C. A polyester version of the Safe-Sleeve is available for higher or extremely low temperatures. To view the Safe- Sleeve and other hose protection options, search for “Safeplast” in the Kramp webshop. The new FAG Black Series insert ball bearings and housing units from Schaeffler are designed to be easy to assemble while providing smooth operation and total reliability. The single piece cast housings are suitable for use in an extremely wide range of applications, such as for the agricultural, construction and mining industries, for drive technology and material handling, for machines designed to process pumps, textiles, paper and wood and machines for the wood, filling, packaging and steel industries. The dimensions of the FAG grey cast housing comply with JIS (Japanese Industrial Standard) B 1559 and the parts can withstand moderate to high radial and axial loads. The black Durotect® B coating gives the Black Series its name and provides the inner and outer rings and the distributor disc with excellent levels of basic corrosion protection. The insert bearings are also extremely easy to assemble and are primarily suitable for use with drawn shafts with h6 to h9 tolerances. The parts can be ordered by searching for “JIS Bearings” in the Kramp webshop. For more information, please visit www.kramp.com. Kramp taperlock bushes Strong and durable For more information, please visit www.kramp.com. An attractive design, a high level of resistance to corrosion and ease of use are all properties that set the new taperlock bushes from Kramp apart, but the main advantage of these bushes is the simplicity and speed with which they are fitted. The surfaces of the bushes are subjected to a special blackening process to ensure a high level of durability. Kramp taperlock bushes are manufactured with spline grooves that meet the standards of DIN6885.1 and BS46.1, and are available in bore sizes ranging from 9 to 100mm in series 1008 to 4040. What‘s more, assembly instructions specifying the correct torques are supplied with each box, and a barcode on the packaging enables the products to be ordered via ScanToOrder or ScanToMobile. Search for “taperlock bushes” in the Kramp webshop to browse our extensive selection. For more information, visit www.kramp.com. Black coating for optimum protection FAG Black Series from Schaeffler Safe-Sleeve from Safeplast Optimum protection for high quality hoses DThenew500VariofromFendtisthesuccessor to the 400 series but is bigger and heavier, offering new features such as a wheelbase that is 15cm longer. From next year, drivers who prefer light and compact alternatives will need to switch to the 300 series from the Marktoberdorf-based company. D The Vario 500 is available in four models ranging from 92 to 121 kW (125 to 165 HP). Fitted under the bonnet is a Deutz four-cylinder engine with SCR for Stage IIIb. The cab comes from the 700 series and includes a windscreen that extends up to the edge of the roof. The models are offered with three technology versions: Power, Profi and ProfiPlus. D The new 6 and 7 series from Deutz-Fahr cover a power range of 149 to 193 HP and 220 to 238 HP respectively. The 6150.4 and 6160.4 types feature a four-cylinder Deutz engine with a capacity of 4038 cm3 . The other six types (6150, 6160, 6180, 6190, 7230 and 7250) are fitted with a six-cylinder engine with a capacity of 6057 cm3 . F The 7626 Dyna-6 is the new flagship tractor from Massey Ferguson. Its 7.4-litre, six- cylinder Agco Sisu SCR engine delivers a maximum output of 255 HP in line with ISO standards, reaching 280 HP thanks to its power boost system. The tractor is equipped with the Dyna-6 continuously variable transmission as standard. Fin The Valtra N93 and N103 models are supplementing the N82 and N92 models and provide 99 and 111 HP respectively. The tractors come with three powershift gears as standard. The N103 is also available with the HiTech 5 transmission. In addition, Valtra has introduced the N163 delivering a maximum output of 171 HP. A Profi Control is the new electronic proportional regulator from Hydrac that makes it easier to operate a front loader. A compact joystick enables effective control using just two fingers. The position of the joystick can be individually adjusted depending on the operator’s body size and seating position. NL The retrofit Eco PTO from manufacturer Zuidberg based in Ens in the Netherlands has been renamed the Eco-Twin PTO. This fuel- efficient alternative combines two speeds: To achieve a PTO speed of 1000 rpm, the engine speed is reduced to 1600 rpm accordingly. With the Eco-Twin, this reduction is now also possible on the front PTO shaft. UK SDF have announced the launch of a new range of tractors only available under the Same brand. The Virtus line will start at 99hp and top out at 122hp, these tractors boast a good power to weight ratio and are aimed at the small to medium sized tractor market. UK Kuhn has revamped its range of spreaders, now including the new Electronic Mass Control System on it Axis fertilisers. This system improves fertilising accuracy and reduces wastage in the field. News 4
  • 5. 54/12 Focus in brief 54/12 Focus Pulvé Protect PG is a concentrate designed to protect crop sprayers while in storage over the winter months by helping to prevent sprayers from freezing and corroding, as well as protecting seals and hoses against drying out and deteriorating. The product, which is biodegradable and completely safe for both humans and animals, can also be used to ballast and protect tractor tyres, and contains a special surfactant capable of dissolving plant remains with ease. Pulvé Protect PG can be ordered via the Kramp webshop using part no.10098ARE. Areca Double sprayer protection during winter For more information, visit www.kramp.com. Halogen free hoses Protecting the environment For more information, visit www.kramp.com. You can find this and other products hardened using tungsten carbide at www.kramp.com. XXL share point suitable for Horsch products Hardness surpassed only by diamond Kramp has launched a selected range of wear parts with Tungsten carbide, including the XXL share point suitable for use with Horsch products. The share point impresses with its slimline design, high level of resistance to wear and long service life. All of these benefits can be attributed to the state-of-the-art tungsten carbide coating — currently the best known method of improving the performance of wear parts. Tungsten carbide is the second hardest material on earth, surpassed only by diamond, and is around five times harder than steel and four times harder than titanium. Order the XXL share suitable for use with Horsch products using part no. 00311069KR. Environmentally friendly production methods are of great importance for Alfagomma, a global supplier of hydraulic hoses. That is why the company manufactures its new HF hydraulic hose series from halogen free rubber — meaning a lower volume of hazardous substances are released when cutting the hoses to length, and that the hoses can be disposed of in an environmentally friendly manner at the end of their service life. A further benefit of this material is that the outer coating adheres more effectively to the steel layer. All halogen free hoses are marked with the label “HF”. The brand‘s NST, HST and HSK hoses from DN16 onwards have also been switched over to the new material — a change that benefits not only humans and the environment, but also has a positive impact on the hose construction. The halogen free hoses from Alfagomma can be ordered via the Kramp webshop. UK Tractor sales in the UK are 0.6% higher than 2011 but the month on month level has been dramatically falling. September saw a 12% drop against September 2011, analysts have blamed the poor weather and harvest for the drop in spending. USA Despite droughts in the country, the American agriculture industry is set to achieve record levels of revenue, up 3.7% on the previous year’s figures. The rise in arable crop prices has compensated for the fall in milk prices and increasing production costs. UK Teagle Machinery made their debut at the APF2012 Forestry show. The British manufacturer introduced its AF/SSL hydraulic powered flail head, designed for skid steer loaders between 50hp and 90hp. UK Also at APF2012 were Rytec who introduced the CP800 and CP1000 Metal Agricola firewood log processors. A Farmers in Austria reported an average revenue of 30,310 EUROS per company last year, a third more than the previous year. This success is down to both the good harvests and positive price development. UK Due to very poor weather, wheat yields in the UK have dropped by 14% compared to last year. Wheat is also down against the five year average. It has also been a bad year for vegetable and fruit growers who have seen their crops washed away in the wettest summer on record. Alg At a price of over 160 EUROS per metric ton, straw cultivation is increasingly becoming the new agricultural goldmine. One reason behind the shortage that has led to the rise in prices is the increase in the amount of land used to cultivate biogas corn — in Germany, for example, this equates to a rise from 300,000 hectares in 2004 to 630,000 hectares this year. Fin Tractor manufacturer Valtra will be bringing a dual-fuel tractor to the market next year. The 110-horsepower N101 model can be operated using diesel or a mixture of diesel and biogas (or natural gas), with the gas generating 70 to 80% of the tractor’s power. NL Tyre manufacturer Apollo Vredestein is set to expand its production capacity for agricultural tyres in Enschede in the Netherlands by 50%. The company plans to develop facilities that will enable it to produce tyres wider than 850mm and over 2.15m in diameter in the future. UK Thefts of tractors have dropped by 47% while quad bike and loader thefts are on the rise. UK Ash dieback disease has hit the UK where more than 100,000 trees have been destroyed in an effort to curb the spread of the deadly fungus.
  • 6. 6 Supplier Portrait Agri-Fab Stylish treatment for lawns Whether a haven of tranquility or a play area for children. A closely mown or charmingly natural immaculate lawn adds the final touch to any garden. American lawn specialist Agri-Fab, a subsidiary of AF Holding, is dedicated to taming those challenging blades of grass. ↑ Agri-Fab manufactures and processes the steel parts for its products in-house. The individual pre-pressed and pre-cut elements can then be welded together, manually or by specialist machines, as part of the manufacturing process. ↓ The intelligent Smart Link system from Agri-Fab is a multi- functional device with a single basic cart, to which portable workstands for a variety of purposes can be attached. W ith its wide range of products, including carts, sweepers, spreaders and rollers, Agri-Fab offers its customers quick, efficient and simple solutions for perfecting lawn care. These invaluable garden tools boast more than just a modern design — Agri-Fab has developed its products primarily with sustainability and user-friendly operation in mind. Feedback right from the source In keeping with its principle of “Lawn care made easy“, Agri-Fab is committed to working closely with customers and product users from all over the world. “The users are our main focus when we develop our products, as they are the ones who really know what lawn care products they would like to see on the market“, says Hillary Conner, OEM Sales Manager. “Our aim is to optimise our product range on a continuous basis, allowing our customers to complete their lawn care tasks quicker than ever before. To do that, we need direct feedback from the people who use our products. We use online surveys and face-to-face conversations with customers to find out first hand what matters to them. The users effectively contribute indirectly to the development of new products“. This approach has helped Agri-Fab to bring a variety of innovative products to the market, including the Smart Link system — a multi functional device with a basic cart that can be connected to a range of different tools such as lawn conditioner rollers, scarifier rakes, lawn aerators and lawn rollers. This intelligent solution means that a single device can be used for multiple tasks, saving both space and money.
  • 7. 74/12 Focus High level of quality While rubber and plastic parts are purchased from external manufacturers, Agri-Fab manufactures the steel parts for its products in-house, allowing the lawn specialist to ensure that all products are processed to consistently high levels of quality. Steel parts are moulded and pressed using CNC presses, and special lasers are used as a quick and accurate means of cutting materials of varying thicknesses into the required shape. The individual elements are then welded together by specialist machines, after which the product is coated with scratch proof powder to form an alloy. This coating protects the material from rust and makes the surface of the product more durable. As Hillary Conner explains, “Regardless of whether they are custom made or manufactured in series, all our products pass through several different quality assurance stages before leaving our factory. A team of 12 people are dedicated solely to this task, and numerous process audits and regular meetings also help to ensure that quality remains high. We have real faith in our approach to quality. That‘s why all our products come with a three year warranty“. Promising partnership Kramp has worked closely with the lawn specialist, based in Sullivan, Missouri, since September 2012. “We wanted to establish our products in the European market, which meant finding a sales partner that would be able to supply our products quickly to specialist dealers throughout the continent. We opted to work with Kramp, and look forward to a long and successful partnership“, explains Hillary Conner. Frank Schruff, Kramp Product Manager for Forest & Grasscare, is excited to be working with the American supplier: “Agri-Fab aims to make products that are as simple and effective as possible. This philosophy is something that our two companies share, as we at Kramp also aim to make the spare parts ordering process as simple as possible for our customers“. www.kramp.com Webshop tip TIPS & TRickS The webshop provides customers with different ways to look for a product or manufacturer — either through the menu or directly using the search field. Up until now, the search function was only able to successfully provide search results if the spelling entered when searching for a product or manufacturer matched the actual spelling. In order to simplify the item search process, this function has now been enhanced with a spell checking tool. If a word is spelt incorrectly, the spell check feature will suggest a correct word. This is how the new tool works: Instead of the correctly spelt name “Walterscheid”, you type “Waltershide” in the search field. If you now click on “Search”, the spell check feature will automatically suggest a term that is similar to the word you entered: “Did you mean Walterscheid?”. It also displays all of the search results for the term “Walterscheid” so you have an instant overview of the product range and can make the appropriate selection. Correct spelling at your fingertips 74/12 Focus www.kramp.com
  • 8. 8 New dynamic concept for our dealers Together, we can get more sales out of your square metres S ince the mid 90s, Kramp has been offering support to Agricutural Technology companies wanting to set up a shop. The idea behind it is simple and effective. If a farmer comes to get a machine repaired, they should be given the opportunity to purchase items whilst waiting. Kramp developed this idea into a strong, versatile shop concept that has already been implemented for around 300 customers in Europe. Otto van Baak has been International Shop Manager at Kramp for 3 years and, during that time, he and his team have increased the number of outlets considerably. The 41 year old The shop concept makes it easy to set up your own sales outlet alongside your workshop or showroom. For dealers, this shop is a welcome addition to the technical services they offer. Shop owners gain more contact with their customers and achieve higher sales. → Customers who are interested in their own shop can choose between various shop modules.
  • 9. 94/12 Focus in focus ↑ A clear layout adapted to the customers’ requirements — those with their own shop offer their customers an exclusive range of products, as well as a very special brand of service. retail specialist expects growth in this sector over the coming years, and predicts that there is a good chance there will be some 500 shops by 2017. “What’s more”, Otto van Baak explains, “I don’t see any competition at all from well stocked hardware stores. Hardware stores are under pressure and need to expand in order to remain profitable. In doing so, they are focussing on further expanding their range with items from other sectors, and making do with lower quality products. The service and technical support are not a priority whereas, at Kramp there’s the opportunity to talk to specialists like our dealers. People who are used to professionalism, such as our dealers’ customers, are no longer served by the current range on offer in a hardware store. It is precisely this demand that our shop concept addresses.” The flexible module system makes it easy to modify or expand the shop.
  • 10. 10 in focus Reiner Sommer Landtechnik in Eslohe, Germany. Managing Directors Rita and Reiner Sommer When we came up with the idea of constructing our own Agricenter shop, we couldn’t have asked for a more competent partner than Kramp — creating a shop using one’s own resources takes an extraordinary amount of effort. Our designated shop assistant provided us with excellent advice, from the planning stage to the best arrangement of items on the shelves right through to the final launch. It was this great advice that enabled us to start welcoming customers to an inviting and attractive shop in 2011. According to the Kramp Shop Manager, Internet trading does not necessarily endanger the tried and tested shop concept. “The Internet is without a doubt an important source of sales”, Otto stresses. “In our sector, many customers’ decisions are made on the spot, where they can actually see the product and obtain information about it from an expert. Personal advice that they can always fall back on if they encounter a problem plays a large part in customers’ decision making processes. I also believe strongly in combining the Internet and physical shops.” A range of opportunities for contact with customers As soon as a customer arrives at a workshop to have an item repaired or to purchase a new machine, they also come into contact with the wide range of products available in the shop. If a customer comes to the shop for a specific item, this offers the dealer the opportunity to inform them about the new range of machines available. Internationally orientated The shop concept has proven itself in terms of service and expertise in the Netherlands, Belgium and Germany, and shops are now being successfully implemented in other countries in which Kramp is present. Otto van Baak is convinced that the shops will quickly develop into popular outlets. “As you would expect, there are differences from country to country, but the level of interest is actually the same everywhere — and most importantly, there is a lot of interest in every country.” Practical modules Kramp sales specialists know exactly how an item needs to be displayed to attract the customer’s attention, and have developed modules to suit each salesroom and each need. Using design software, an attractive shop can be visualised within an existing setup, taking into account individual needs. The shop not only offers technical spare parts, but also items
  • 11. 114/12 Focus www.kramp.com such as tools, safety equipment and garden tools. Agricultural related toys, such as scale models and pedal tractors, are especially popular. The best support The modules are standardised so as to allow us to offer them to our dealers at an attractive price, and thanks to our overnight delivery service, dealers can get by with limited stock in their shop. This also serves to make the concept financially accessible. When it comes to product presentation, our shop specialists are on hand to help. Using Scan to Order—and, more recently, Scan to Mobile—the order process is extremely straightforward; the necessary barcodes are attached to the shelves when our experienced team sets up the shop. “But the support provided by Kramp doesn’t stop there. Even after the shop has been set up, we assist the dealer with ongoing marketing and sales training. We work together to fill your square metres effectively and productively.” Each shop is based on an individual concept. Möller Land- und Kfz-Technik in St. Michaelisdonn, Germany. Workshop Manager We are really impressed by the shop concept — the shop team from Kramp has provided us with excellent service both during and after the preparation phase. There is a variety of different modules to choose from depending on the individual premises, and the shop team is on hand to offer detailed advice on the best way to arrange the shelves and products. Of course, we also had the chance to adapt the shop concept to incorporate our own ideas and individual requirements.
  • 12. 12 Event www.simaonline.com Paris is more than just the city of romance — from the 24th to 28th February it will transform into a meeting point for all things agricultural. This is the 75th time that the city will welcome visitors from all over the world to the SIMA show, held at the Parc des Expositions centre, guests can expect a special event with more highlights than usual. SIMA is hosted once every two years and covers a multitude of areas to provide everything an agricultural company needs. Over 1,000 exhibitors from 38 different countries are set to showcase the latest and future trends in agricultural technology to over 200,000 visitors from 123 different countries. The line up at SIMA also includes cross sectional exhibits, such as special equipment for mass cultivation, breeding and specialised crops. “For exhibitors, there are a number of good reasons to make an appearance at SIMA. Visitors to this trade fair are exposed to companies at the very top of the agricultural sector, and the fair provides the ideal opportunity to make new contacts and catch up with existing ones in a relaxed atmosphere — whether they are customers, suppliers or even colleagues within your own sales team”, explains Coraline Gros, Project Manager in Marketing, Kramp France. Innovations and ideas A diverse range of presentations and “discovery” workshops on technology and the economy round off the event and make SIMA an important platform for exchanging opinions and knowledge. “SIMA is synonymous with innovation at the highest level”, explains Coraline. “Every two years, this trade fair honours the best ideas with the SIMA Innovation Award, giving visitors yet another reason to attend”. A successful trade fair appearance The Kramp France team will be welcoming visitors at SIMA for the third time in 2013. “We are looking forward to breaking our record and welcoming around 1,000 visitors to the stand. Once again we have a number of great surprises in store for our customers. Our exhibition stand has always proven extremely popular in the past”, says Coraline. The Kramp Project Manager is also pleased that the stand now measures some 300m², having grown by 90m² compared to 2011. This increased stand size means that the team will now be able to accommodate even more visitors. Above all things, the employees at the stand will be focusing on showcasing the entire Kramp portfolio. The aim is to demonstrate that Kramp is both an expert and partner in the field of logistics, one that is not only able to offer an extensive range of spare parts, but that can also provide the services that go with them. “Kramp offers something different”, concludes Coraline. “Our aim is to make our customers more aware of that fact”. Kramp looks forward to welcoming visitors to the Kramp stand. SIMA 2013 in Paris L‘agriculture takes centre stage
  • 13. 134/12 Focus www.agroshow.eu Agroshow First trade fair in Poland At the end of September, Kramp celebrated a successful trade fair debut at the Agroshow in Bednary, Poland, where the Polish welcomed more than 200 customers over the course of the fair with the diverse range of services the company offers. Kramp Mobile was particularly popular, both with visitors to the stand and with the Polish trade press, while the shop concepts integrated into the stand also attracted a great deal of attention. Mock-up shops with different brandings allowed our visitors to experience the host of options that the shop concept offers. EIMA Top quality technology EIMA is well known for its huge exhibition space, where a wide range of product groups can be found. But that‘s not all — the technologies and items on display at the trade fair are always of the highest quality. The categorisation into different specialist areas such as Eima Components, Eima Green or Eima Energy allows the huge number of visitors to quickly target their areas of interest and optimise business meetings. The helpful layout and high profile of the trade fair offers countless manufacturers from around the world the best conditions for showcasing their top products, new features and sophisticated technologies to interested trade visitors. Kramp took the opportunity to invite its customers to a stand covering around 100m², which included prototype shops. In addition to the shop concepts, Rafael Massei, Sales Manager for Kramp Italy and his team showcased innovations from the wide range of Kramp products. “It was great to see how the stand was filled day after day and to see how competent our team was in answering all of the questions raised by customers and suppliers,“ said Rafael. www.eima.it/en/ To mark the 40th anniversary of the international trade fair for machines, agriculture and gardening in Italy, Kramp appeared at EIMA for the first time with a large stand and a host of top products.
  • 14. 14 HIGHLIGHTS “Today is an extremely special day for Kramp France and, on behalf of the Kramp Group Board of Directors, I am very honoured to welcome you to the official opening of our new facilities and our new French Head Office”. It was with these words that Hans Scholten, Chief Financial Officer, addressed the one hundred or so key figures who had come to celebrate the official opening of Kramp France on 19th November in Poitiers. Hans, who speaks remarkably good French, had been chosen as the spokesperson for the Board of Directors, all of whom were present, led by Eddie Perdock, Chief Executive Officer. After a very detailed speech by François Richard, Kramp France CEO, the Deputy Mayor of Poitiers, Alain Claeys, welcomed the influx of 125 additional jobs to the city. The city of Poitiers helped with land acquisition and facilitated administrative procedures, so the traditional cutting of the ribbon was therefore performed by Hans Scholten, Alain Claeys and François Richard. However, the inauguration of Kramp France was not limited to the official reception. The company invited its clients, partners and suppliers for an additional three days of discovery, good business New Central Warehouse opens in France Kramp invests in the future Kramp France has just established a brand new logistical warehouse in Poitiers, in the centre of France. Officials, clients, partners and journalists spent four enjoyable days discovering the state-of-the-art facilities that will allow Kramp to further increase its quality of service and develop both in France and in Southern Europe. The new Kramp France facilities are officially opened. 14
  • 15. 154/12 Focus Supplier exhibitions offered a selection of deals. and celebrations. The company welcomed a total of more than 750 professionals from all over France. Why relocate? After the Netherlands, Germany and Russia, it was France’s turn for a new warehouse. Taken over by Kramp in 2003, PBL was established in Saint-Pierre-d’Exideuil, in the south of the Haute-Vienne department. The warehouses had become too small and the site did not allow for any expansion. Therefore, in 2009, new premises were sought to cope with the company’s future development. The size of the land, proximity of major transport routes and a location in the vicinity of a major city appealing to new talent were the main search criteria. Poitiers was therefore chosen, as it is easily accessible from the Paris-Bordeaux-Biarritz motorway, close to two large carriers, Sernam and DHL, only 40km (25 miles) away from Saint-Pierre-d’Exideuil and able to offer 7.5 hectares of developed land. Currently, the 12,000m2 building offers a storage capacity of 10,000 pallet spaces and 120,000 product spaces, four times more than the previous facility. In addition, the company has already confirmed that it will be able to build additional buildings to triple the storage volume. The company currently stores 35,000 product lines, compared to 16,000 previously stored at Saint-Pierre-d’Exideuil. A pleasant building However, volume and logistical facilities are not everything. “I also wanted my employees to feel good in their new environment”, François pointed out. The open plan offices are spacious and allow specialists to communicate, whilst enjoying a comfortable working area. For the warehouse employees, the major improvement is in terms of heating, as the old buildings were freezing in the winter and scorching hot in the summer. These pleasant working conditions, combined with a relocation or transport assistance package negotiated with the works council, allowed over 70% of employees to follow the company to Poitiers. Human Resources are a key priority for Kramp. The company must appeal to new talent, warehouse employees, logisticians and product specialists, as Location: Pole République, 1, rue Galilée, 86000 Poitiers, France Contractor: Ten Brinke Suppliers: Local or national businesses: Boutillet, Eurovia, Face, Industisol Site: 7.5 hectares Building: 12,000m2 . Possibility of expanding the building to 36,000m2 , six times the size of the old facility. Storage capacity: 10,000 pallet spaces, 120,000 product spaces (storage capacity quadrupled) Linear metres of metal shelving: 22 kilometres (13.6 miles) Length of automatic conveyor belt: 500m Number of loading/unloading bays: 15 (five times more) Number of forklifts: Five with a 10m lifting height, ten standard Safety: non-listed building, achieved ICPE authorisation. No production activity Jobs: 125 positions in Poitiers (150 in France). 2012 appointments: 15 positions Operation: Three work teams including two teams in 2 X 8 hour shifts Final opening date: May 2012 Kramp is continuously seeking to stand out from the competition through the excellent technical advice it provides to customers. 125 employees are currently employed in France, including 15 new appointments in 2012. The Poitiers facilities are equipped with a geothermal heating system providing two thirds of the building’s heat requirements. It is first at a regional level and tenth at a national level for its size and the investment involved. The choice of geothermal heat reflects Kramp’s concern for saving energy and preserving our environment. Kramp France ambitions The agricultural and mechanised farming spare parts market in France has a potential value of 650 million Euros, which offers good growth prospects. Not to mention the Spanish and Portuguese markets as close as 400km (250 miles) away, in which the company has started to invest. The Kramp showroom shop, which was very popular with visitors. Dinner shows held to celebrate the event with partners. The 12,000m2 building offers a storage capacity of 120,000 product spaces. PORTES O UVER T E SKRA M P KRAMP France in Poitiers DATA SHEET www.kramp.com
  • 16. 16 Benton Agricultural Services Ltd The Bentons become Kramp Shop Concept Pioneers P aul Benton started his career as an agricultural engineer straight from college, he then worked for an established dealer in South Wales until 2008 when he created Benton Agricultural Services. “To begin with I was a ‘man in a van’ and we have gradually built the business to the point where we are now investing in new premises” Paul stated. In 2010, Benton Agricultural Services took on the Sumo brand of cultivation machinery and this was followed by, firstly the Vicon franchise in 2011 and then McCormick tractors in 2012. Benton Agricultural Services also has CUSTOMER PORTRAIT Paul and Kelly Benton of Benton Agricultural Services have recently become the first customers to purchase a Kramp shop. In part one of this feature on the company, we look at the history of the business and how working in partnership with Kramp has helped Paul and Kelly go from strength to strength. → Now working with his wife, Kelly, Paul Benton has established Benton Agricultural Services as one of the fastest growing agricultural machinery dealerships in Wales.
  • 17. 174/12 Focus www.kramp.com the KRM franchise. Now working with his wife, Kelly, Paul Benton has established Benton Agricultural Services as one of the fastest growing agricultural machinery dealerships in Wales. When looking back on the start of his business and the ingredients needed to make the company a success, Paul said: “To be successful you have to be completely open minded, you have to be open to new ideas and to keep up with the changing market.” Kelly added; “We have had to have our fingers in many pies, our core customers are agricultural but we are open to branching out into other related areas. We have worked hard to create a loyal customer base by offering a reliable, efficient service.” It is this need for reliability, efficiency and intelligent stocking that drew Paul and Kelly towards working with Kramp. Paul said “We appreciated Kramp’s reliability, their next day delivery and the support that Kramp provides us. ”For Paul, this support has been vital when making big business decisions, such as investing in a new shop. Account Manager Dylan Parry has also played a key role in helping Benton Agricultural Services increase their parts sales, through developing a partnership between the two companies, and by finding ways in which Kramp could help Benton Agricultural Services become more successful. When Paul and Kelly decided to invest into the infrastructure of the business by building a new showroom, Kramp were on hand to support this decision as well. Shop Manager Berni Abbott helped put together a design that would complement the Bentons’ business philosophy and would also incorporate Berni’s extensive experience in maximising retail sales. To create the right proposal for the Bentons’ business, Berni considered the area they were working in, the size of the showroom and then created a 3 dimensional representation of how the shop would look when installed. When asked why they had chosen Kramp to help them install a shop Paul said:”There was no pressure from Kramp to get the sale, Berni created a proposal that fitted our business requirements, and the design will help our sales to flourish. We received product and design support and compared to the competition Kramp were fresh and professional.” Read part two of our feature on for the shop installation and grand opening for Benton Agricultural Solutions in the next edition of Focus Magazine. We appreciated Kramp’s reliability, their next day delivery and the support that Kramp provides us.
  • 18. 18 Berni Abbott Retail Shop Manager Berni is full of passion for her new role as Retail Shop Manager, it’s something she truly believes in. With her “can do” attitude and personal belief that “failing is not an option”, we know that she will achieve the success she deserves. Having worked for SDF, in Business Support, and M&S as a Commercial Manager, she has gained valuable experience in the retail field. Since joining Kramp in May, she has already achieved the installation of the first Kramp shop and is well on her way to completing the second by the new year. We know that with Berni, she will make things happen. Aside from work, Berni enjoys her travelling, she has already been to places such as the Maldives, Egypt and Jamaica. Berni is now planning her next big adventure to Vietnam, to explore the history and culture of this fascinating country. She recently got engaged to her partner, Mark, and with the help of her 10 year old daughter, Phoebe, is planning the 2014 wedding venue and outfits. Like mother, like daughter? I think you have your work cut out for you Berni! ↑ Berni Abbott Retail Shop Manager James BuchananInternal Sales ManagerThis time last year we welcomed James to Kramp UK and what a year it’s been. James has already made some significant changes within the sales team and 2013 will be no different. When having a conversation with him, you can tell how passionate he is about his role and the enthusiasm he has for his team to do well. He thrives off motivating people to get the best out of them, and believes that encouragement will help them achieve their own success and personal goals. James was born and brought up in Dalmellington in Scotland, a village which recently became better known for its, “world’s first public use observatory”. He is now happily married to Jules and spends his weekends travelling the length and breadth of the UK visiting friends and family. James has many aspirations, not only in work. He is currently learning Spanish, so he can use it whilst travelling in Chile next year. Having been to Brazil, Peru and Mexico already, he knows the importance of learning the native language. His mid term plan - in 5 years time, when he can speak the language fluently, will be riding his bike to the Kramp office, based in Madrid. Maybe someone will be asking for a transfer? ↑ James Buchanan Internal Sales Manager 18 kramp faces
  • 19. 194/12 Focus Kramp celebrates a successful start to Kramp Academy Kramp Academy is now in full swing in the UK and has proved to be very successful. The Kramp Academy offers its customers training in areas that are not traditionally covered by other training programmes. Each Kramp Academy course is tailored to improve skills and knowledge and therefore increase a business’s effectiveness. Training in PTO identification, Swaging, Hoses and fittings and Retail sales have already proved very popular with customers. The courses still to come are listed on the right. The Kramp Academy courses are located at the Sales and Distribution Centre in Biggleswade, the Royal Agricultural College in Cirencester and Oatridge College near Edinburgh. Each Kramp Academy centre has dedicated training facilities so we can offer the best training for our customers. Customers can sign up for courses online through the Kramp webshop, for more information or to request a brochure speak to your Account Manager. academy www.kramp.com Date Course Title Location 08/01/2013 Retail Sales and Merchandising Oatridge College 11/01/2013 Sprayers and Nozzle Identification Royal Agricultural College 10/01/2013 Electrical Diagnostics for Garden Royal Agricultural College Machinery
  • 20. 20 Rugby Six Nations 2013 Rugby Six Nations 2013 February sees the start of the 2013 RBS Six Nations. The first game kicks off at the Millenium Stadium on 2nd February between Wales and Ireland. For details of all the fixtures and results on the Rugby Six Nations, please visit http:// www.rbs6nations.com/en/matchcentre/ match-centre_fixtures-results.php 20 Christmas 2012 Christmas is fast approaching, have you bought all those last minute gifts? Look at the NEW Toy Catalogue for some inspiration. 53rd Doe Show 2013 Visit the Doe Show on the 5th, 6th and 7th of February 2013 at Ulting, Maldon in Essex. Visit http://www.ernestdoe.com/. J Low Engineers Kramp are pleased to announce the launchof the first Shop Concept in the UK. J Lowcompleted their new shop at the end ofOctober. We wish them all the success forthe future. Toy Catalogue 2012 / 2013 During September, Kramp launched the NEW Toy Catalogue. You should have received your FREE copy by now, but if you haven’t, please call us on 01767 602602 and we will be happy to forward you a copy. If you need additional copies, please do not hesitate to contact us or your Account Manager.
  • 21. 214/12 Focus Farming Simulator https://itunes.apple.com/gb/app/farming-simulator-2012/ id543607785?mt=8 This app is designed for both iPhone and iPad Play your favorite technical simulation on your mobile A long distance trip to Africa ↑ From right to left: Werner Schmeing, First Chairman of Africatrack Deutschland e. V., and Bernhard Humberg, Africatrack driver, took time out during their long distance trip across Germany to personally thank Steffen Schütze and Eddie Perdok for Kramp‘s support of the current Africatrack project. Kramp is helping to support a school in Ghana in collaboration with Africatrack, an organisation that supplies tractors and agricultural machinery to African countries in need of development aid. To achieve its goals, the organisation needs to bring manufacturers and other backers on board to ensure that the equipment can be shipped to Africa. “Naturally, the first thing to establish was whether the project was sustainable and in keeping with our values. We all agreed very quickly that this initiative would have a positive impact on Africa“, explains Steffen Schütze, Managing Director at Kramp. The project also aims to provide students and future farmers with training on how to use the technology. This is the best way of ensuring that the countries will one day be able to support themselves and enjoy economic growth. The tractors set off on their long distance trip from the Zentral-Landwirtschaftsfest (Bavarian central agricultural show) in Munich in September, stopping off at the Kramp headquarters in Varsseveld on the 15th October, before starting the next leg of their journey and being shipped to Africa. Kramp Run resultsThis year‘s Kramp Run held in Varsseveld on the 8th September was a resounding success, with some 559 runners taking to the starting line, with eight Kramp teams among them. Roared on by 4,000 spectators, Gerrit Dijkslag, Marcel Ruesink and Jörg Stephan posted superb times and made it onto the Kramp podium. This year‘s run raised a fantastic total of over EUR 8,000. The money will be donated to the Kanjers voor Kanjers foundation and will be used to build outdoor climbing facilities for disabled children. £1.49 Farming Simulator is now portable. 214/12 Focus Movember Movember was responsible for the sprouting of moustaches on thousands of men’s faces in the UK and around the world, during the month of November. The aim was to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer. Kramp UK joined in with this and here are the results, what do you think? ?
  • 22. 22 mosaic European tractor pulling The giants of the arena F ire up the engine and press the pedal to the floor. Thrilling onlookers with their roaring engines and aircraft like power, the tractors of the European Tractor Pulling Championships have the appearance of industrial machinery and can captivate a crowd of thousands. The European Championships, which are held in a different country every year, are not the only event of this kind. The Euro Cup is another tractor pulling competition, but rather than featuring individual battles between national champions, it involves participants taking part in different events all over Europe and accumulating points in the style of the Formula 1 Grand Prix. This year was a particularly exciting one for the ETPC (European Tractor Pulling Committee), firstly because it was the first time that Hungary had ever participated in the Euro Cup , secondly because there were two more events held this year in Italy and thirdly because it was the turn of Germany to host the European Championships. As Chairman of the ETPC Jan Buitenhuis reported: “Watching this amazing event in Füchtorf made us feel really proud that the sport has reached such a high level. The location was really unique, there was a lot of space and a brilliant track. Everything was fantastically organised and of course there were plenty of great tractors on show“. All or nothing To win this tractor pulling race, entrants have to give their all. There are no second chances, so it is a simple case of win or lose — as Jan Buitenhuis puts it, “It’s an event that brings a smile to the face or a tear to the eye — it‘s a very emotional time“. As well as having regular day jobs, entrants put a lot of time and effort into preparing for the Championships, so a defeat is inevitably extremely disappointing for both them and the fans. The increase in the number of people participating in the event has meant that audiences have grown enormously. Some of the events are broadcast on Eurosport, and the number of live spectators at Cups and Championships always exceeds the 10,000 mark. Description www.kramp.com This converter is an application designed to convert units of measurement such as speeds, temperatures, time, weight and distances. For the organisers of the European Tractor Pulling Championship, this international competition is serious business. That means they are extremely dedicated to their work of acquiring new entrants each year, as well as choosing new venues, drawing up rules and of course supporting individual, national tractor pulling organisations. They also have the task of ensuring adherence to safety standards and setting out the conditions that competing vehicles need to meet, but Jan Buitenhuis stresses that he could not do all of this without the support of his hard working team. Tractor pulling came to Europe for the first time in 1977. At the time, the first teams were already working on the construction of tractors with an output of a few hundred HP. In recent decades, the sport has enjoyed a huge increase in popularity and 18 EU member states now take part in the tractor pulling competition. The load hauled by the tractors has increased steadily over the years, meaning continuous enhancements to tractor performance have also been required. Between 1977 and the last European Championship held in Füchtorf (Germany), the HP output has increased to an unbelievable 10,000 HP.
  • 23. 234/12 Focus www.kramp.com Quiz Editorial Address: Stratton Business Park London Road Biggleswade Bedfordshire SG18 8QB Editing and Graphics: Marketing Kramp E-mail: focus.uk@kramp.com www.kramp.com Photos: Agri Fab (2); Alfagomma (1); Areca (2); Benton (1); EIMA (1); Ernest Doe (3); ETPC (1); FAG (2); Fenner Drives (2); Foto Fellner (2); FZM (17); Homebase (1); itunes-apple.com (1); J Low (1); Kramp (38); Möller Land- und Kfz-Technik (1); Pixelio.com (6); PTG (2); Reiner Sommer Landtechnik (1); Safeplast (2); Shutterstock (9); SIMA (1); Vogel (3) Crossword time colophon Closing date is 28th February 2013. No purchase necessary. The winner will be drawn from the correct entries at random. The editor’s decision is final – no correspondence will be entered into or phone call taken. No cash alternative is offered. Kramp reserves the right to substitute this prize for an alternative prize if necessary. The winner’s company name will be published in the next edition of FOCUS. The competition is open to Kramp customers only. Congratulations Take this opportunity to enter the Crossword competition and you could win a Deutz Agrotron Tractor and Loader, courtesy of Kramp UK. All you have to do is complete the crossword and fax it back to us on 01767 602620. Down 1 _______ free hoses (7) 2 New Catalogue featured on page 20 (4) 3 How many years has Otto van Baak being in his role as International Shop Manager? (5) 4 Paul and Kelly ______ (6) 6 This manufacturer has recently revamped its range of spreaders. (4) 9 See 15 Down. 11 ScantoMobile uses simple data transfer via ________ (9) 12 See 15 Down. 14 College near Edinburgh, which is hosting one of our Retail Sales and Merchandising courses. (8) 15 See 9 and 12 down. The latest Kramp innovation from Kramp, which combines ScantoOrder and an iPad. (4,2,6) Across 5 What show is held in Poland? (8) 7 Agri-Fab the lawn specilalists are based here (8) 8 The country which hosted the European Tractor Pulling Championships. (7) 10 The UK Retail Shop Manager is Berni ______ (6) 13 The growing of moustaches ! (8) 16 What is the first name of Paul and Kelly Benton's Account Manager? (5) 17 Sima 2013 will be held here. (5) 18 Safe-Sleeve protection for Hoses (9) The competition winner is: James Gordon (Engineers) Ltd Unit 8 Hamilton Rd Ind Est Strathaven South Lanarkshire ML10 6UB Congratulations to James Gordon Engineers who win £150 of Homebase vouchers, courtesy of Fenner Drives UK. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 www.CrosswordWeaver.com ACROSS 5 What show is held in Poland? (8) 7 Agri-Fab the lawn specilalists are based here (8) 8 The country which hoseted the European Tractor Pulling Championships. (7) 10 The UK Retail Shop Manager is Berni ______ (6) 13 The growing of moustaches ! (8) 16 What is the first name of Paul and Kelly Benton's Account Manager? (5) 17 Sima 2013 will be held here. (5) 18 Safe-Sleeve protection for Hoses (9) DOWN 1 _______ free hoses (7) 2 New Catalogue featured on page 20 (4) 3 How many years has Otto van Baak being in his role as International Shop Manager? (5) 4 Paul and Kelly ______ (6) 6 This manufacturer has recenltly revamped its range of spreaders. (4) 9 See 15 Down. 11 ScantoMobile uses simple data transfer via ________ (9) 12 See 15 Down. 14 College near Edinburgh, which is hosting our one of our Retail Sales and Merchandising courses. (8) 15 See 9 and 12 down. The latest Kramp innovation from Kramp, which combines ScantoOrder and an iPad. (4,2,6)
  • 24. 24www.Kramp.com

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