Little Caesar's
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Little Caesar's

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Little Caesar's Presentation Transcript

  • 1. Pizza! Pizza!
    A Hot-and-Ready Story
  • 2. Going Back in Time
    May 9, 1959, Mike and Marian Illitch founded Little Caesar’s in Garden City, MI
    “Pizza! Pizza!” advertising campaign launches in 1979
    Today, the “Hot-and-Ready” pizza is offered for carry out.
  • 3. Where Are We Now?
    Little Caesar’s strives to be the nation’s best take-home pizza chain
    GOALS: Move back up to being the No. 2 nationally ranked pizza chain and higher
    CHALLENGES: Most LC branches do not deliver, as opposed to the majority of other pizza competitors
  • 4. So what next?
  • 5. Where Are We Going?
    Little Caesar’s already has a great catchphrase that is making a comeback!
    Why reinvent the wheel?But what happened in the first place?
  • 6. How Do We Get There?
    Online presence is currently not very strong
    Social media is about being SOCIAL!
    Foursquare: Become the Roman Emperor of your local Little Caesar’s
    Facebook: “Likes” can get you and your friends the free pizza of the week
    Twitpics: Most creative way to eat a pizza
  • 7. How Do We Get There?
    More reasons to order a pizza for the big game!
    Peak advertising for late December
    Live coverage of the bowl game through videos, tweets, blogging, etc.
  • 8.
  • 9. But How Much Does it Cost?
    The best part about social media?
    It’s FREE!
    Youtube commercials, Twitter, Facebook, Foursquare
    Aside from mailers, only large costs will go toward bowl game promotion and events
  • 10. Bridget Renwick
    New Media Driver’s License, Spring 2011