On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Going Back in Time May 9, 1959, Mike and Marian Illitch founded Little Caesar’s in Garden City, MI “Pizza! Pizza!” advertising campaign launches in 1979 Today, the “Hot-and-Ready” pizza is offered for carry out.
Where Are We Now? Little Caesar’s strives to be the nation’s best take-home pizza chain GOALS: Move back up to being the No. 2 nationally ranked pizza chain and higher CHALLENGES: Most LC branches do not deliver, as opposed to the majority of other pizza competitors
Where Are We Going? Little Caesar’s already has a great catchphrase that is making a comeback! Why reinvent the wheel?But what happened in the first place?
How Do We Get There? Online presence is currently not very strong Social media is about being SOCIAL! Foursquare: Become the Roman Emperor of your local Little Caesar’s Facebook: “Likes” can get you and your friends the free pizza of the week Twitpics: Most creative way to eat a pizza
How Do We Get There? More reasons to order a pizza for the big game! Peak advertising for late December Live coverage of the bowl game through videos, tweets, blogging, etc.
But How Much Does it Cost? The best part about social media? It’s FREE! Youtube commercials, Twitter, Facebook, Foursquare Aside from mailers, only large costs will go toward bowl game promotion and events
Bridget Renwick New Media Driver’s License, Spring 2011