Review of Godin's Tribes

Tribes & While you weren’t Watching Two Social Media Benchmarks Melissa Louis MKTG 6900 Fall 2009

Tribes - Overview
Any person with an idea that he feels passionate about can start a tribe
The qualities required by a leader of a tribe are only drive and strong belief in your idea
You do not need to have a 100+ followers to have successfully started a tribe
More people need to start tribes
What is a tribe?
A group of people who are connected to one another and share a leader and an interest
Why start a tribe??
Working in stuff that you believe in is so much more satisfying than not
Methods of communications make it incredibly easy to start one

Tribes – Key Arguments
Most organizations spend their time marketing to a crowd
Smart organizations focus their efforts and assemble the crowd
A true fan is a member of a tribe who cares deeply about you and your work
You only need a few true fans, because a true fan will spread (likely glorify) the word and expand the tribe
Most people are passionate about something- one of the key factors that restricts their ability to start a tribe is fear
You need to think your way out of fear and understand that fear of failure is overrated
True leaders are generous, their drive is what motivates them, not monetary benefit
True leaders don’t care about credit
Imagination is more important than knowledge

Tribes – Review and Suggestions
Interesting , inspiring book
The non-traditional approach to being a leader was the most valuable
Encourages being different from the norm - you can be a unicorn (the rebel, the extraordinaire)
You don’t need a huge tribe
You can be a leader within you own community, all you need is a few members that share your passion
There are infinite boundaries to the limits of your tribe
Certain sections of the book were a little repetitive, however every reiterated point had new, insightful examples, and made connections to other sections of the book
The quality of the evidence was interesting and very inspiring
The author used real world examples constantly

While you were watching - Overview
The face of the media environment has changed with a shift in power from the media to the consumer, particularly the young consumer
The young consumer has 5 objectives that they want fulfilled by companies:
Connect with their lives
Give them control
Given them the ability to reach out and touch the brand
Allow them to be involved
Entertain them
Companies need to change their marketing strategies and find a crucial balance between information and entertainment

While you were watching – Key Arguments
Tribalist – Interestingly enough, this book refers to the tribalist as well
Similar to ‘Tribes’, the tribalist is able to experience a sense of empowerment
Empowering and educating yourself with the numerous information that is out there
Self Marketers
Amateurs and professionals now have a level playing field
Digital Media – Intellectually Stimulating
The complexity of T.V shows, video games etc. have significantly increased (24, World of Warcraft)
Reality T.V and Celebrity Commercials
Connects you the audiences to being a star
Who’s Leading Who?
Younger people are starting to influence their parents and their adoption of products

While you weren’t watching – Review and Suggestions
Interesting book, quick read with catchy phrases, and ‘cool’ examples
Message of the book came out loud and clear
Companies need to change their marketing strategies in light of the new media environment
They need to cater to the needs of the younger crowds who are digitally driven and want to be noticed
The book uses pictures and catchy phrases which keep the reader intrigued
Could have provided more information on certain material, although that may not have been the objective behind the book
The quality of the evidence was almost enlightening
Implicit consequences of social media marketing were raised and discussed

Social Media Marketing Focused Takeaways
Ripple affect
You only need to get your message across to a few people well, and it will spread, gather more ideas and spread even more
Social Media Marketing doesn’t necessarily have to be digital
any setting where a group of people collaborate about a certain cause or opinion can be considered social media
Digital can be the most effective tool since you can reach vast numbers of people in a short time period
Definition – A group of people, sharing a passion, that come together under the leadership of an initiative taker, but flourish under the efforts of the members – has no set structure
Social Media Marketing cannot be controlled
Delivery Methods for Social Media are the internet (blogs, twitter, wikki etc.), radio & television discussions, in person meetings

Social Media Marketing Takeaways
The internet is likely one of the most powerful social media marketing tools, although with the least amount of control in the hands of the marketer
Marketers need to find ways to connect with their consumers, using the internet
A strategy for a marketer could be to start a tribe through a blog,
get consumers passionate about voicing their opinions, good or bad
take the bad feedback and make improvements
Attempt to channel the direction of the tribe and then let it flourish

THE END

http://kozinets.net	74
http://www.kozinets.net	3
http://planetnography.com	1
http://74.125.93.132	1

Review of Godin's Tribes

by York University-SSB on Oct 07, 2009

Accessibility

Tags

Upload Details

Usage Rights

4 Embeds 79

Statistics

Review of Godin’s Tribes — Presentation Transcript