Design_for_Community_Pandian

Design for Community by Derek M Powazek A Social Media Knowledge Benchmark Harish Pandian MKTG 6900A Fall 2009

Summary
The books gives an complete overview of the technical and design features required build community features in a website.
Purpose of the community?
Create Compelling Content
Design Features
Role of a Moderator

Summary
Set The rules
Policing is Required
Key factor for success – INTIMACY
Chat Features
Create Barriers to Entry
Killing a Community

Summary
Ground rules
- Identify the need and goal
Be honest
Be prepared for criticism
Be Clear – set the rules
Provide a safe environment
Tie the Virtual world close to the real world as much as possible

General Review
Review: If you are planning to create a strong community on the internet for consumers of your product /service, this book gives the ground rules to start one.
The book was valuable in understanding the need for a community and how one can be created on the web
It helps understand the underlying factors of behavior of people, and what binds a community

General Review
What could have been handled better?
A deeper insight of behaviors of people in community
What was the quality of the evidence?
All The information provided are from real life examples .. Fray.com, Kvetch.com, Slashdot, Metaface, nerve.com and interviews of successful personnel's

SMM Focused Takeaways
Web Community: Web communities happen when users are given tools to use their voice in a public and immediate way, forming intimate relationships over time.
Synchronous, Asynchronous, Hybrid
Community Features have a thread of self expression
The same underlying factors that drive social networking

These can be used to extend the emotional and self expressive benefits of our products/services .Ex Apple community, Saturn, Rayban etc.
The Key factors of Intimacy, honesty, trust which are building blocks of the community will build a emotional relationship with our consumers in our community

Community is a key feature for a company in E marketing business
People who active in communities are more likely to spend online
Research shows that 85% of ppl who purchase online are active in communities
Amazing Example : AMAZON.COM

Thank You

Design_for_Community_Pandian

by York University-SSB on Oct 26, 2009

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 62

Statistics

Design_for_Community_Pandian — Presentation Transcript

http://kozinets.net	61
http://www.planetnography.com	1