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  • - Purpose of the community? - Who are your audience?, What do you want them to do?, What are they looking for? Create compelling content.. Content is key to attract audience, You must give some content for ur users to talk about - compelling content Identify goals for ur community, select appropriate editorial voice - , use the same tone you want to listen from ur members Be personal, Be nice, Be inclusive, Be honest - Design Features Easy to use, navigate, use pictures and metaphors that reinforce the idea - Moderator -- need to make sure the community dosnt work against us, dosent get to a different direction , to police unwanted users
  • implicit rules & Explicit rules Policing is required- to drive away trouble makers, to set the tone of conversation in the community, can be automated to certain extent - Barriers to entry - informal - content, formal – email id , extreme – credit card - Intimacy is the fundamental building block of a community, it’s a feeling you realize when some one is communication something personal to you, More the intimacy .. More the ettiquite required to driva away trouble makers… elements of intimacy … trust honesty respect.. Create a safe enviornmnet for people to feel trusted -- Chat Features can enhance intimacy .. Specially when u have a cam now you know the person exists.. -- closing a community – be honest, provide warning, provide alternative , have a funeral
  • Sync – chat Async – blog Hybrid - facebook
  • Design_for_Community_Pandian

    1. 1. Design for Community by Derek M Powazek A Social Media Knowledge Benchmark Harish Pandian MKTG 6900A Fall 2009
    2. 2. Summary <ul><li>The books gives an complete overview of the technical and design features required build community features in a website. </li></ul><ul><li>Purpose of the community? </li></ul><ul><li>Create Compelling Content </li></ul><ul><li>Design Features </li></ul><ul><li>Role of a Moderator </li></ul>
    3. 3. Summary <ul><li>Set The rules </li></ul><ul><li>Policing is Required </li></ul><ul><li>Key factor for success – INTIMACY </li></ul><ul><li>Chat Features </li></ul><ul><li>Create Barriers to Entry </li></ul><ul><li>Killing a Community </li></ul>
    4. 4. Summary <ul><li>Ground rules </li></ul><ul><li>- Identify the need and goal </li></ul><ul><li>Be honest </li></ul><ul><li>Be prepared for criticism </li></ul><ul><li>Be Clear – set the rules </li></ul><ul><li>Provide a safe environment </li></ul><ul><li>Tie the Virtual world close to the real world as much as possible </li></ul>
    5. 5. General Review <ul><li>Review: If you are planning to create a strong community on the internet for consumers of your product /service, this book gives the ground rules to start one. </li></ul><ul><li>The book was valuable in understanding the need for a community and how one can be created on the web </li></ul><ul><li>It helps understand the underlying factors of behavior of people, and what binds a community </li></ul>
    6. 6. General Review <ul><li>What could have been handled better? </li></ul><ul><li>A deeper insight of behaviors of people in community </li></ul><ul><li>What was the quality of the evidence? </li></ul><ul><li>All The information provided are from real life examples ..,, Slashdot, Metaface, and interviews of successful personnel's </li></ul>
    7. 7. SMM Focused Takeaways <ul><li>Web Community: Web communities happen when users are given tools to use their voice in a public and immediate way, forming intimate relationships over time. </li></ul><ul><li>Synchronous, Asynchronous, Hybrid </li></ul><ul><li>Community Features have a thread of self expression </li></ul><ul><li>The same underlying factors that drive social networking </li></ul>
    8. 8. SMM Focused Takeaways <ul><li>These can be used to extend the emotional and self expressive benefits of our products/services .Ex Apple community, Saturn, Rayban etc. </li></ul><ul><li>The Key factors of Intimacy, honesty, trust which are building blocks of the community will build a emotional relationship with our consumers in our community </li></ul>
    9. 9. SMM Focused Takeaways <ul><li>Community is a key feature for a company in E marketing business </li></ul><ul><li>People who active in communities are more likely to spend online </li></ul><ul><li>Research shows that 85% of ppl who purchase online are active in communities </li></ul><ul><li>Amazing Example : AMAZON.COM </li></ul>
    10. 10. <ul><li>Thank You </li></ul>