Strengthening rotary rotaract pre-conv 21 june13 final

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  • At the outset of the initiative to Strengthen Rotary’s Brand, we asked three very important questions:What Rotary stands for?How we’re different from other nonprofits and even for-profit corporations that support worthy causes?Why it matters to the world?Every brand in the world must answer these questions. And it became our number one objective to learn the answers. Because…
  • …the world doesn’t know or understand us! It’s true.In 2010, Rotary conducted a survey that reached a wide cross section of the globe. This survey reached prospects—people like Rotary and Rotaract members…except they just don’t happen to be our members…yet. And we found…Four in 10 people have never heard of Rotary.Another four in 10 people know only our name. Only two in 10 people claim to have “some familiarity.” What’s unfortunate is that what this group knows is often filled with misconceptions about Rotary……. Aren’t your meetings fun? Aren’t you energized by connecting with other Rotaractors in your community…and around the world?... Here today…in this building? Well, the misperceptions would have you believe the opposite.
  • As a result…Rotary is not earning full credit for the good work you do in your home town and in communities around the world. This is important…not because we all want credit…it’s important because it makes it harder for every Rotarian…harder for you…to attract new members and volunteers…to achieve our full potential. TODAY WE’RE GOING TO BEGIN TO CHANGE ALL THAT!And I’ll let you in on a secret……….I know you won’t believe me if I tell you it’s really quite simple. So you’re going to help me demonstrate…
  • I’m going to involve you in a little experiment. Nothing scary…I promise.May I have three volunteer Rotaractors from this side of the aisle to step up to the stage for just a moment. I want to share a bit of knowledge with you. And then you can return to your seats with a little job to do.And may I ask three volunteers from this side of the aisle to step up to the stage. I’m going to share a different bit of knowledge with you…and send you back to your seats with a little job to do.Those of you on the right, bear with me while I share something with the people at the left. I’ll only be a moment. So wait where you are and I’ll be right over. The rest of you [GESTURE TO AUDIENCE] hang with us just a bit…because we’ll be involving every one of you in a few short minutes.[MEET TWO ROTARACTORS AT LEFT, WHISPER THE WORD, “COMMUNITY.” HAVE THEM REPEAT THE WORD. THEN TELL THEM WHEN THEY GET BACK TO THEIR SEATS TO SHARE THAT WORD WITH THE PERSON DIRECTLY BEHIND THEM. AND WITH THE PEOPLE TO THEIR LEFT AND THEIR RIGHT. AND TELL THEM TO HAVE THE PEOPLE THEY SHARE THE WORD WITH TO SHARE IT THE SAME WAY. ASK ONLY THAT YOU NOT SHARE IT ACROSS THE AISLE.][MEET TWO ROTARACTORS AT RIGHT, WHISPER THE WORD, “CONNECTION.” HAVE THEM REPEAT THE WORD. THEN TELL THEM WHEN THEY GET BACK TO THEIR SEATS TO SHARE THAT WORD WITH THE PERSON DIRECTLY BEHIND THEM. AND WITH THE PEOPLE TO THEIR LEFT AND THEIR RIGHT. AND TELL THEM TO HAVE THE PEOPLE THEY SHARE THE WORD WITH TO SHARE IT THE SAME WAY. ASK ONLY THAT YOU NOT SHARE IT ACROSS THE AISLE.]No. We didn’t make lunch plans. But I did share something important with each of these groups. Something different on each side of the aisle…so each group—left and right—has only half of this kernel of knowledge. My new friends here are going to share that information with you. And I ask you to pass it along to the person behind you and to those on your left and right. We’ll put the two together a little later in our talk. Those of you in the cheap seats…yes…the back row. Please do me a favor and get my attention when the word gets back to you. Raise a hand. Jump up and down. Scream real loud. Whatever it takes to get my attention…and I’m a pretty intense guy.While our little experiment runs its course, let’s get on with our talk.
  • Even though he didn't dream up the first light bulb ever, Edison's work with light bulbs was a brilliant invention. He once said about the work of inventing, “Hell, there are no rules here—we’re trying to accomplish something.” -- Thomas A. Edison inventor of the light bulbEdison was 32 when he began experiments which led to the first practical electric light bulb.*Information courtesy of the Edison Institute.
  • This is a1993 Apple Newton. Many, perhaps most, of you may never have used or even seen one of these “personal digital assistants” as they were called back then.Steve Jobs wasborn in 1955, making him 38 when he released the Apple Newton Message Pad.Later he said, “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
  • …like the iPad.Jobs was 55 when the first iPad took the world by storm. How many of you have an iPad? Hold it up or raise your hands. [PAUSE TO ACKNOWLEDGE]I think it’s safe to say that Jobs learned from earlier mistakes to create a vision so many of you share.
  • How about this one?How old was Paul Harris when he gathered a few of his buddies and laid the foundation for Rotary today?Who knows? Anyone? Shout it out.Paul Harris was 37!Great ideas don’t care about your age. Great ideas don’t care about your gender. Great ideas don’t care where you came from or what you do for a living. Great ideas grow. Great ideas last. Great ideas are reborn with every new person they touch.Great ideas earn our energy. They take thought. And they call our for us to give our best and make our own contribution. Great ideas depend on YOU. Because great ideas are never static…they’re fully alive. And energetic. And filled with passion. As I see you are.
  • Let’s talk about the qualities that Rotaractors…and all Rotarians…share.There are four attributes common to all of you…For starters, you’re smart.You look at problems from different angles and apply your expertise to solve social issues in ways others cannot. You are insightful and discerning. Perceptive. But not obscure. Or arrogant.
  • Next…you are compassionate…because tackling the world’s toughest challenges…something you do in your communities every day…requires empathy. And make no mistake…Rotary tackles some of the toughest problems every community faces…empowering young people…advancing health…promoting peace…and making communities everywhere just a little bit better.
  • You are persevering.With Rotary and clubs the world over, we are relentless in our pursuit of lasting solutions to systemic problems at home and abroad.
  • And finally…Rotaractors—and Rotarians—are inspiring.Motivated by the enduring connections and positive change you bring to communities and the world, you encourage others to take action. You are filled with hope…enthusiasm…and passion.
  • Let me share one of the most important findings from our branding research…The top two reasons people join Rotary…To positively impact their community.And for the friendships and connections they enjoy…….
  • Are the same two reasons people stay with Rotary year after year.Look at that again…[CLICK BACK TO PREVIOUS SLIDE…THEN CLICK BACK]Research tells us that you join to give back to their community…and you stay for the friendships you develop.“Community” and “Connection.”
  • We have more than 200 pages of research…all of it interesting…if you have the time…but we don’t. So let’s boil it all down to one slide…the three key implications of all that work.Rotarians are responsible leaders, both socially and ethically.For Rotary we define leadership by mindset, not title. Some of us hold senior titles, CEO, partner, school principal. Others are leaders because they step forward to tackle some of their community’s toughest challenges. When people step forward as Rotarians, they ARE leaders. Second, Connecting always will be a driving force behind RotaryWe are a membership organization.Connecting celebrates our membership and the friendships and bonds we form.Third, Rotary is not just about global impact. Rotary creates community impact on a global scale.
  • When someone asks you, “What is Rotary?” How do you answer?Are you ready? Can you give your “elevator speech” at a moment’s notice?In our research we found the number 1 response of Rotary members…even those who have been Rotarians for years…is…
  • UM.There’s a pause. A hesitation. Uncertainty and a bit of unsteadiness. “It’s different things to different people.” …“It’s what you make of it.” …It’s really, really great.” …are all really, really poor answers. So let’s make a commitment today. Right now. That you’re not going to be one of those people who answers…UM.…that you’ll respond with confidence. Think about it…an elevator ride between floors lasts only a handful of seconds. So it should be easy to construct a statement that defines how you see Rotary.
  • We can make it easy…because our research has helped us define three core ideas about Rotary that are perfect for creating our elevator speech. It’s our essence...our core. Rotary…JOINS LEADERS…Rotary is a catalyst for improving our communities.We EXCHANGE IDEAS…bringing our expertise and our diverse perspectives to bear on community problems.Then…because ideas are only the first part of the solution…Rotarians TAKE ACTION.And we do this community-by-community around the world. Let me give you an example of how I constructed my own elevator speech…around the ideas: JOIN LEADERS…EXCHANGE IDEAS…TAKE ACTION. And perhaps I can inspire you to create your own…
  • When someone asks me, “What is Rotary?” here’s what I tell them…“Rotary brings together the kind of people who step forward totake on important issues forlocal communities everywhere.It’s crisp, short and clear. And I can an answer their question quickly and confidently.…”Rotary brings together the kind of people who step forward.” We are a catalyst that JOINS LEADERSWe EXCHANGE IDEAS and TAKE ACTION…”we step forward to take on important issues.And we do this in your community…in my community…”in communities everywhere.”
  • Think for a moment…how will you answer the question, “What is Rotary?” Start today…JOIN LEADERS…EXCHANGE IDEAS…TAKE ACTION. Use those core ideas to construct your answer.
  • Have my two secrets gotten to the back of the room yet?Left side?Right side?[PAUSE TO CHECK]
  • OK…on the left…what single word did I share? COMMUNITY.And on the right…what single word did I share with you? CONNECTION.I like to say that I can describe Rotary in two words….”Community” and “Connection.”If you remember nothing else from our talk today...remember these two words. COMMUNITY. And CONNECTION.Because we know this is why you join…and stay with Rotary. Because we know that we CONNECT LEADERS. We EXCHANGE IDEAS. And we TAKE ACTION give back to our communities. And we do this in every COMMUNITY everywhere in the world.
  • When you get back home…share what you’ve learned with your fellow Rotaractors…and your fellow Rotarians as well. Share it with your friends…people who are not Rotaractors…and do not yet know what you know…how amazing Rotary is…get out there and continue your mission…BE ROTARY CHAMPIONS!Thank you.
  • Strengthening rotary rotaract pre-conv 21 june13 final

    1. 1. 2013 RI CONVENTION STRENGTHENING ROTARY Rotaract Pre-convention Paul Hydzik 21 June 2013
    2. 2. 2013 RI CONVENTION What? How? Why?
    3. 3. 2013 RI CONVENTION SURVEY Never Heard of Rotary Know Name Only Some Familiarity
    4. 4. 2013 RI CONVENTION CHALLENGE NOT EARNING FULL CREDIT FOR OUR GOOD WORK Harder to reach our full potential
    5. 5. 2013 RI CONVENTION Experiment
    6. 6. THE FIRST LIGHT BULB. EVER. THE FIRST PRACTICAL LIGHT BULB. EVER.
    7. 7. 2013 RI CONVENTION Smart
    8. 8. 2013 RI CONVENTION Compassionate
    9. 9. 2013 RI CONVENTION Persevering
    10. 10. 2013 RI CONVENTION Inspiring
    11. 11. 2013 RI CONVENTION PRIMARY REASONS PEOPLE JOIN… Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%
    12. 12. 2013 RI CONVENTION …ARE THE SAME REASONS THEY STAY Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%
    13. 13. 2013 RI CONVENTION • Rotarians are responsible leaders – Define by mindset • Connecting always will be a driving force behind Rotary • Rotary creates community impact on a global scale IMPLICATIONS
    14. 14. 2013 RI CONVENTION HOW DO YOU ANSWER? What is Rotary?
    15. 15.
    16. 16. 2013 RI CONVENTION JOIN LEADERS EXCHANGE IDEAS TAKE ACTION
    17. 17. 2013 RI CONVENTION Rotary brings together the kind of people who step forward to take on important issues for local communities everywhere.
    18. 18. 2013 RI CONVENTION How will you answer, “What is Rotary?”
    19. 19. 2013 RI CONVENTION Experiment
    20. 20. 2013 RI CONVENTION Community & Connection
    21. 21. 2013 RI CONVENTION 2013 ROTARY INTERNATIONAL CONVENTION BE A ROTARY CHAMPION

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