Ways to use Social Media for Personal Branding


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Social Media can be used as an effective tool for personal branding. Tools like twitter, FaceBook and YouTube can be used to brand one's personal identity.

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Ways to use Social Media for Personal Branding

  1. 1. Ways to use Social Media for Personal Branding By: Kothapally Arun
  2. 2. Personal Branding Personal Branding is the process whereby people and their careers are marked as brands.
  3. 3. Why is Personal Branding so important?
  4. 4. To position yourself as the person you wish to be perceived as.
  5. 5. Increase YOUR market value in the industry
  6. 6. Recognition and Fame
  7. 7. Personal Branding Process I d e n t i f y y o u r U n i q u e S e l l i n g P r o p o s i t i o n L e a r n t o u s e s o c i a l m e d i a t o o l s B e C o n s i s t e n t E n g a g e w i t h p e o p le w i t h i n y o u r i n d u s t r y K n o w T h y S e l f
  8. 8. Know Thy Self
  9. 9. It is about differentiating YOURSELF in your industry.
  10. 10. ● Personal Branding is an inside out approach. ● It is the brand you want to convey to people who matter to you
  11. 11. Identify your Unique Selling Proposition
  12. 12. ● Know what you do better than any one else in your industry. ● Discover your passion and follow it.
  13. 13. Learn to use Social Media Tools
  14. 14. Use of Blogging for Personal Branding ● Buy http://www.yourname.com/. ● Blog about your industry. ● Solve a burning problem relating to your industry.
  15. 15. Brand Your Social Network Profiles Brand your , and profiles with custom designs and completely filled out details.
  16. 16. You are what says about you.
  17. 17. yourself and optimize your profiles so that the right profile comes up first.
  18. 18. Engage with people with in your industry
  19. 19. ● Listen to what other people are saying about you or topics which interests you. ● Be part of the community relating to your industry and interest. (Niche Forums and Blogs) ● Start genuine conversations with people.
  20. 20. Attend Meetups
  21. 21. Be consistent with your brand
  22. 22. Are your Personal Branding efforts in line with the brand which you want to establish?
  23. 23. T h e P e r s o n a l B r a n d t h a t y o u w a n t t o e s t a b li s h W h a t y o u a c t u a l l y w a n t t o b e c o m e ? S o c i a l M e d i a E n g a g e m e n t e f f o r t s O f f l i n e S o c i a l N e t w o r k i n g
  24. 24. A Presentation by - Kothapally Arun kothapally.arun09@gmail.com http://twitter.com/kothapallyarun