NADP Convention: Wrapping Your Head Around Social Media for the Dental Heathcare Industry

Wrapping your head around SOCIAL MEDIA RECESSION SURVIVAL STRATEGIES Presenter: Korye Logan

WHY SOCIAL MEDIA MATTERS TO DENTAL INSURANCE

MARKET CONVERSATIONS DRIVE COMMERCE

http://www.dentalplans.com/articles/44778/baucus-plan-includes-dental-insurance-coverage.html

Social is NOT THE Solution Social is PART of THE Solution

EMERGENCE

What is ROI? http://edition.cnn.com/2009/TECH/09/16/facebook.profit/

What is ROI? Time spent on Facebook has soared 700% in the last year. http://blog.nielsen.com/nielsenwire/online_mobile/time-spent-on-facebook-up-700-but-myspace-still-tops-for-video/

What is ROI? THE SOCIAL PLATFORM

http://www.facebook.com/press/info.php?statistics

http://cityroom.blogs.nytimes.com/2009/08/24/the-huge-gap-between-a-dentist-and-a-job/

What is ROI? ACCEPTANCE

What is ROI? http://blogs.wsj.com/digits/2009/08/19/health-insurers-eye-social-networking/

What is ROI? http://blogs.forrester.com/groundswell/

What is ROI? http://www.forrester.com/Research/Document/Excerpt/0,7211,54685,00.html

What is ROI? DEMISE

What is ROI?

What is ROI? Advertising and email are just a few of the things losing impact to social media.

What is ROI? MATURATION

What is ROI?

What is ROI? INNOVATION

What is ROI?

What is ROI? INNOVATION IS THE ONLY CONSTANT My 14-year-old son seeks news on the Wii, watches TV on Hulu.com and IMs via an online gaming network.

What is ROI? RESEARCH SOURCES: CNN Facebook nearly as large as US: http://edition.cnn.com/2009/TECH/09/16/facebook.profit/ Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB Facebook Statistics: http://www.facebook.com/press/info.php?statistics AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet Mashable: Sharing on Facebook more popular than email (AddToAny research data) http://mashable.com/2009/07/20/facebook-sharing-data/ Nielsen Online: www.nielsen-online.com Social Networking’s New Global Footprint http://budurl.com/qs3p Report: Global Faces & Networked Places: http://budurl.com/Nielsen Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “ Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Rely upon your peers and connections on LinkedIn, Facebook & Twitter

What is ROI? UNDERSTANDING THE SOCIAL WEB & WHAT THE HECK IT HAS TO DO WITH DENTAL INSURANCE PLANS

What is ROI? SEARCH

http://www.youtube.com/watch?v=7SBGsMc2QFk

What is ROI? Q&A / OPEN DISCUSSION

NADP Convention: Wrapping Your Head Around Social Media for the Dental Heathcare Industry

by Korye Logan on Sep 28, 2009

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NADP Convention: Wrapping Your Head Around Social Media for the Dental Heathcare Industry — Presentation Transcript

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