BOSSdev Social 04 02 2009

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  • + KoryeLogan Korye Logan 9 months ago
    This version features the expanded Social ROI Calculator.
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BOSSdev Social 04 02 2009 - Presentation Transcript

  1. What is ROI?
  2. Wrapping your head around SOCIAL MEDIA
  3. RESOURCES: www.bossdev.com/blog/ TWITTER: What is ROI? #BDsocial @AshleyLomas @KoryeLogan @cosguru @BOSSdev
  4. PRESENTERS: Korye Logan, Digital Marketing Strategist What is ROI? @koryelogan Cosmin Ghiurau, Social Media Solutions Architect @cosguru
  5. Interactive & Social Media Company What is ROI? 200 Employees Worldwide Strategy, Creative, Technology & Analytics Social Media, Virtual Communities, Branded Flash Games, Rich Media, Application Development, iPhone Apps & More
  6. BOSSDEV PORTFOLIO: Website Development: www.nesquik.com (with embedded Branded Flash Games) Virtual Community: www.toppstown.com What is ROI? Website Development: www.cleanandclear.com/countdown Social Media: http://apps.facebook.com/interscopesongcard Application Development: www.spinscape.com BOSS|talk Blog: www.bossdev.com/blog
  7. WEBINAR TOPICS: Why Social Matters What is ROI? Social Media Landscape Social Activities Social for Business Calculating the ROI of Social
  8. What is ROI? WHY?
  9. SOCIAL MATTERS What is ROI? TO YOUR BUSINESS
  10. What is ROI? INNOVATION
  11. Social is NOT THE Solution
  12. Social is PART of THE Solution
  13. What is ROI? EVOLUTION
  14. What is ROI?
  15. What is ROI? EXPANSION
  16. What is ROI?
  17. What is ROI?
  18. What is ROI?
  19. What is ROI?
  20. What is ROI?
  21. What is ROI?
  22. What is ROI?
  23. What is ROI? DEMISE
  24. What is ROI?
  25. What is ROI?
  26. What is ROI?
  27. What is ROI? MATURING
  28. What is ROI?
  29. What is ROI?
  30. What is ROI? INVENTION
  31. What is ROI?
  32. SOCIAL MATTERS TO YOUR BUSINESS SECTION RESOURCES: Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet What is ROI? Nielsen Online: www.nielsen-online.com Social Networking’s New Global Footprint http://budurl.com/qs3p Report: Global Faces & Networked Places: http://budurl.com/Nielsen Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Your Peers on LinkedIn, Facebook & Twitter
  33. SOCIAL MEDIA What is ROI? LANDSCAPE
  34. What is ROI? COMMUNICATION
  35. What is ROI? Blogs, Micro-blogs & Social Networks
  36. What is ROI?
  37. What is ROI?
  38. COLLABORATION What is ROI?
  39. What is ROI? Social Bookmarking & Opinion Sites
  40. MULTIMEDIA What is ROI?
  41. What is ROI? Photo / Video Sharing & Livecasting
  42. What is ROI? ENTERTAINMENT
  43. What Worlds & is ROI? Virtual Online Gaming
  44. SOCIAL MEDIA LANDSCAPE SECTION RESOURCES: CIO: Twitter: How to Get Started Guide for Business People http://budurl.com/CIOTwitter Twitter Application Directory http://twtbase.com What is ROI? Elements of Web 2.0 Communication Guidelines http://budurl.com/web2guidelines Web Analytics Research Tools: www.compete.com www.alexa.xom www.quantcast.com
  45. SOCIAL What is ROI? ACTIVITIES
  46. How can business participate in the social space?
  47. IDENTIFY
  48. Key Influencers Protect Your Company from “Brandjacking”
  49. LISTEN
  50. Alerts: Google, RSS, Twilerts, Search Email Analytics Social Buzz
  51. INTERACT
  52. Comment on Blogs & Articles Groups on Facebook, Yahoo, etc. Offer Specials, Promos & Insights on Twitter & Facebook
  53. Social Media Requires Constant NEWNESS & RELEVANCE
  54. SOCIAL ACTIVITIES SECTION RESOURCES: What is ROI? http://budurl.com/qtqq http://wiki.beingpeterkim.com
  55. What is ROI? #BDsocial
  56. SOCIALROI?FOR What is BUSINESS
  57. What is ROI? FOCUS
  58. Business Objectives
  59. POST Methodology
  60. Overcome Corporate Barriers to Success
  61. Steps to Success
  62. Calculating ROI
  63. What is ROI?
  64. What is ROI?
  65. What is ROI?
  66. SECTION RESOURCES: What is ROI? Facebook Statistics: www.facebook.com/press/info.php?statistics
  67. What is ROI?
  68. What is ROI?
  69. What is ROI?
  70. What is ROI?
  71. What is ROI?
  72. What is ROI?
  73. What is ROI?
  74. What is ROI?
  75. PROGRAM ROI = 3:1
  76. QUESTIONS What is ROI? & ANSWERS
  77. THANK YOU Korye Logan + klogan@bossdev.com + www.Twitter.com/koryelogan Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru Ashley Lomas + klogan@bossdev.com + www.Twitter.com/ashleylomas Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual Communities Rich Media | Application Dev. | Website Dev. | Mobile Apps. T 866 267 7282 | W bossdev.com

+ Korye LoganKorye Logan, 9 months ago

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Wrapping Your Head Around Social Media
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