[Czech] NST 13.14 JDs
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  • 1. NATIONAL SUPPORT TEAM
  • 2. TD delivery PM MCVP MCVP F TM Quality Manager + XDKey Account Alumni Coo Recruitment Manager Internal Expansions Coordinator Auditor Manager MCVP MCVP NTT Fundraising ER coordinator OD Matching & MCVP MCVP International MCVP MCVP Matching & International GIP ICX GIP OGX Cooperation CR COM Cooperation SUB Product Matching & InternationalCareer Days Cooperation SMM manager SUB Product PM TVK+MDC IM & Web Marketing RCTM PM Manager manager (web Marketing + PR) Manager MCVP MCVP GCDP GCDP ICX Matching & OGX Matching & International International Cooperation Cooperation
  • 3. EXTERNALRELATIONS CORNER
  • 4. Career Days PM – responsible for development, preparation and realization of CDTD Deliver Key Account Alumni PM Manager Coordinator TVK + MDC PM – responsible for development, promotion, new sales and delivery of projects MCVP ER TD delivery – responsible for preparation and delivery of Y2B*2, ToT*2, Inspirativní Vedení Key account manager – responsible for part of current MCVP MCVP CR COM national partners account management SMM manager – responsible for development and Career Days SMM manager management of national media and education of LCs PM on media management IM & Web TVK+MDC PM Manager IM & Web manager – responsible for web management of national pages, knowledge management & data analyzes together with VP OD. Alumni coordinator – alumni, responsible for alumni tracks on national conferences and alumni database update (out of NST structure)
  • 5. Key Account ManagerResponsibilities• Account management of partners of AIESEC in the Czech Republic• Partnership delivery and partner care• Resigning of current partnership contracts, selling our products to current partners• Assistance in selling to LC CRs• Assistance in updating product portfolio of national CR products• New sales to potential MC partners Measure of success •Margin from sold CR products •Retention rate of partners •Absolute growth in revenues coming from Corporate Relations •No. of supporters and partners
  • 6. TD DeliveryResponsibilities• Preparation and delivery of national CR projects: – Talent´s of Tomorrow (AIESECers and Returnees) agenda creation and delivery, company preparation and partnerships development – Y2B project management and delivery – Companies’ preparation for national conferences (CEC, FallCo, NEXT, SprinCo)• Assistance in updating product portfolio of national CR products Measure of Success •ToT delivery •Y2B delivery •Retention rate of partners •Margin from sold CR products
  • 7. Career Days Project ManagerResponsibilities• Product development (market research, competitive analysis, concept improvement)• Core OC management• Communication with key stakeholders (hotel, Ceske Drahy, etc)• National promotion of the event (conferences, events…)• Communicating and education delivery for LC VPs• Concept, bid and budget communicating to MC and LCPs• CD overall delivery Measure of Success • Absolute, relative growth of students and companies at MC and LC level • Satisfaction rate from the event • % of budget revenues fulfillment
  • 8. MDC & TVK Project ManagerResponsibilities• Product development (market research, competitive analysis, concept improvement)• Communication of projects‘ vision and goals to the MC/LCPs/LC VPs• National promotion strategy creation and implementation (in cooperation with MC VP Com.)• Communication with key stakeholders• Sales of MDC and TVK• Education delivery to LC VPs Measure of Success • Absolute and relative growth of responses and registered students • Aboslute and relative growth of companies buying the product • % of planned budgets revenues fulfillment
  • 9. Social Media ManagerResponsibilities• Setting long term strategy and goals for social media• Creating term brand positioning campaign on social media• Updating and cControl of content on local and national social media• Tracking and analysis of social media presence• Running and tracking online campaigns and pay-per-click campaigns• Education national entities about social media management Measure of Success • klout score • # of people talking about this on Facebook main fan page • Relative growth in likes on the main fan page • Conversion from links on social media to application forms
  • 10. Web & IM ManagerResponsibilities• Implementing long term Information management strategy• Web development of national platforms• Ensuring set goals and strategies for our web pages• Regular tracking and analysis of web pages• SEO of web pages – including goals, strategies and tracking• National Data analyzes and prognosing (with VP OD)• Updating and content control of local and national website (aiesec.cz) Measure of Success • Unique web visitors • Stable web page
  • 11. FINANCE CORNER
  • 12. InternalMCVP F AuditorFundraisingcoordinator Internal Auditor - responsible for audit and LCs education in financial management Fundraising Coordinator - responsible for fundraising and LCs education
  • 13. Internal AuditorResponsibilities• Accounting standards check and advisory• Keeping integrity of accounting policies at LCs• Support and revision of the book keeping• Support and control of the fiscal documents and checking legality• LCs financial accounting records audit• LCs legal processes audit• Educating VPFs in terms of financial accounting, financial reports and taxes Measures of Success: • No. of LCs/LC visits with accounting and finance management systems checked • % of LCs keeping reporting standards • % of LCs keeping internal accounting policies and legal requirements
  • 14. Internal AuditorResponsibilities• Checking true and fair view of financial reports• Checking of budgets• Projects and events post-audit• Setting up the system of reporting of financial position and performance of LCs (with MCVPF)• Checking the economy of LCs• Consulting the systems of finance management with LCVPFs Measures of Success: • Quality of reporting and reporting system • No. of profitable LCs (cumulative)
  • 15. Fundraising CoordinatorResponsibilities• Searching for grants (possibilities, requirements, DDLs)• Searching for possibilities at our LCs how to use a grant for sponsoring of our activities• Communication with grant providers to find out all the necessary information about grants• Cooperation with external support company on creation of funds• Cooperation with other MCs Measures of Success • Money applied for/raised from funds • Number of fundraising applications
  • 16. Fundraising CoordinatorResponsibilities• Filling and submitting of national applications for grants• Coordination of cooperation with grant and non-profit institutions• Coordination of cooperation with other LCs (national, international) in fundraising• Searching for possibilities of other fundraising activities (charitable actions, on-line fundraising…)• Education of members in a grant area• Creation of maintaining of knowledge base about grants Measures of Success • % of LCs applying for money from funds • No of VPFs cooperating on national applications
  • 17. TMCORNER
  • 18. MCVP TM NTTRecruitment Recruitment Coordinator – responsible forCoordinator national recruitment campaigns and reintegration. NTT (Educational Coordinator) - responsible for education cycle review, track management, LCs education in talent development (out of NST structure)
  • 19. Recruitment CoordinatorResponsibilities• Segmentation concept development (data analyzes, market analyzes)• Create national recruitment campaign (with VP COM)• Creating national posters, leaflets for recruitment (in cooperation with PR)• Managing social media concerning recruitment: Facebook, Twitter, YouTube and LinkedIn• Updating national and controlling local web pages content concerning recruitment• Gathering references from students, companies, alumni and members for promotion Measure of Success • No. of applications to TMP • % RCTM plan fulfillment • AVG No. of applicants per TLP
  • 20. Recruitment CoordinatorResponsibilities• Monitoring and advising of the recruitment processes of the LCs (with VP TM, COM)• Create and develop strategies to increase the performance of the recruitment process at national level• Create reports indicating the progress of the recruitment in every LC• Create and implement internal promotion campaign for TLP at national and local level• Create and implement reintegration campaign for GCDP at national and local level• Develop ASM framework and support implementation at LC levels Measure of Success • % ASM applying for TMP/TLP • % GCDP EPs applying for TMP/TLP
  • 21. ODCORNER
  • 22. Quality Manager & XD – respo for NPSfeedback implementation, exchange delivery Quality Manager + XDExpansions Manager – respo for University Expansionsrelations with potential city expansions, SU & ManagerExpansions education cycle and coaching MCVP OD Matching & International Cooperation Matching & SUB Product MCVP MCVP International Cooperation GIP ICX GIP OGX Matching & International Cooperation SUB Product Marketing RCTM manager (web Marketing + PR) Manager Matching & MCVP Matching & MCVP International GCDP International Cooperation GCDP ICX Cooperation OGX
  • 23. Matching & International Cooperation• GIP ic• GCDP ic• GCDP og• GIP og Technical• GIP og Teaching and Business AdministrationAll responsible for country partnerships and matching educationand support in functional areaRecruitment Marketing Manager OGX – responsible fornastaz.cz and recruitment campaign preparationMarketing Manager ICX – responsible for BeHost, GIP IC webupdates, promo materials, visualization of product portfolio
  • 24. Expansion ManagerResponsibilities• Cooperate with Universities in the new markets (Liberec, Usti nad Labem)• Drive OGX Recruitment in the new markets• Support Specialized Units management (CVUT, UK, etc)• Create and deliver education cycle for expansions and SUs• Lead LC’s expansion responsibles• Monitor expansion plan implementation (with MC VP OD) Measures of Success • # new IGs / SUs • % of OGX growth from expansions • % of Membership growth from expansions
  • 25. Quality and XD ManagerResponsibilities• Implementing Exchange programs development framework (with VP OD)• Selecting and leading National Control Board (LCPs/LC VPs)• Quality reports creation (with VP OD)• CG (NPS) system management and LCs education• Checking minimal quality standards of projects realization• Solving special cases on interns side (OG & IC) Measures of Success • GCDP / GIP NPS evolution
  • 26. Quality and XD ManagerResponsibilities• Implementing Exchange programs development framework (with VP OD)• Selecting and leading National Control Board (LCPs/LC VPs)• Quality reports creation (with VP OD)• CG (NPS) system management and LCs education• Checking minimal quality standards of projects realization• Solving special cases on interns side (OG & IC) Measures of Success • No. of quality cases
  • 27. Matching & International Cooperation Manager GIP ICResponsibilities• Establishment of Cy2Cy cooperation based on needs in Czech Republic• Partnership development (communication, assessment, improvement)• Finding OG providing committees for our big TN takers• Promotion of Czech TNs (cooperation, webinars, CEEDs etc.)• Developing matching strategies (with VP GIP IC)• Leading competitions and campaigns regarding matching Measures of Success • % of national plan fulfillment in Ma GIP IC
  • 28. Matching & International Cooperation Manager GIP ICResponsibilities• Establishment of Cy2Cy cooperation based on needs in Czech Republic• Partnership development (communication, assessment, improvement)• Finding OG providing committees for our big TN takers• Promotion of Czech TNs (cooperation, webinars, CEEDs etc.)• Developing matching strategies (with VP GIP IC)• Leading competitions and campaigns regarding matching Measures of Success • No. of GIP IC realized through partner countries
  • 29. Matching & International Cooperation Manager GCDP ICResponsibilities• Establishment of Cy2Cy cooperation based on needs in Czech Republic• Partnership development (communication, assessment, improvement)• Matching manias organization (development, implementation, running, follow up)• National matching materials creation• Developing matching strategies (with VP GCDP IC) Measures of Successes • % of national plan fulfillment in Ma GCDP IC
  • 30. Matching & International Cooperation Manager GCDP ICResponsibilities• myaiesec.net education about GCDP management• Matching and country / LC partnership education• Search tools update, promotion, development• Regular communication with LC VPs in GCDP IC area• Help LCs in solving matching cases Measures of Successes • No. of GCDP IC realized through partner countries
  • 31. ICX Marketing ManagerResponsibilities• Corporate and non-corporate market analyzes, segmentation• Competitors’ benchmarking (GIP TN, GCDP TN)• Government projects monitoring• Product / project development based on external findings• Matching Promo materials creation (posters, proposals, leaflets, brochures, reports, templates, letters)• Country promotional materials for international conferences creation• Collecting video – references of trainees
  • 32. ICX Marketing ManagerResponsibilities• Creating wikis and news at MyAIESEC.net supporting GIP/GCDP• Writing press releases to media partners• Monitoring networking and other events and representing AIESEC (for NGOs & GIP TN takers)• Updating content on national website (aiesec.cz & behost.cz)• Development, improvement of BeHOST product and its implementation on LC• LC VPs education in ICX marketing and external analyzes Measures of Success • # personal TN raises through online presence • # media appearances with ICX products
  • 33. Matching & International Cooperation Manager GIP OG: TechnicalResponsibilities• Do supply and demand analysis, DAAL files analysis, other country’s best case practice understanding in GIP IT and engineering sub product.• Establishment of Cy2Cy cooperation in tech sub products. Partnership development (communication, assessment, improvement)• Promotion of Czech EPs (matching manias, newsletters, webinars etc.)• Student market research. Recruitment promotion strategies together with NST nastaz.cz brand manager. Effectivity analyzes of GIP recruitment channels. Measures of Success • No. of personal EPs matched • % of national plan fulfillment in Ma GIP EP teaching
  • 34. Matching & International Cooperation Manager GIP OG: TechnicalResponsibilities• Developing matching strategies (with VP GIP OG). Search tools development & update• Help LC in solving of matching cases• myaiesec.net education about GIP management , matching education• Regular communication with LC VPs in GIP OG area• Collecting feedback on Czech Eps. Suggestions for improvement of Eps preparation. Education about interview preparation• Based on current supply and demend create specific products and NPS analyzing and feedback implementation Measures of Success • No. of GIP OG realized through partner countries
  • 35. Matching & International CooperationManager GIP OG: Teaching & BusinessResponsibilities• Do supply and demand analysis, DAAL files analysis, other country’s best case practice understanding in GIP Teaching sub product.• Establishment of Cy2Cy cooperation in teaching sub product. Partnership development (communication, assessment, improvement)• Promotion of Czech EPs (matching manias, newsletters, webinars, CEEDs etc.)• Student market research. Recruitment promotion strategies together with NST nastaz.cz brand manager. Analysis effectivity of GIP recruitement channels. Drive pockets recruitement on local level Measures of Success • Pockets at LCs - how many GIP X from pockets • Realisations to targetted countries
  • 36. Matching & International CooperationManager GIP OG: Teaching & BusinessResponsibilities• Developing matching strategies (with VP GIP OG). Search tools development & update• myaiesec.net education about GIP management , matching education• Regular communication with LC VPs in GIP OG area• Collecting feedback on Czech Eps. Suggestions for improvement of Eps preparation. Education about interview preparation• Based on current supply and demend create specific products• NPS analyzing and feedback implementation Measures of Success • Matchability of GIP Raises • GIP EPs – RA-MA-RE
  • 37. Matching & International Cooperation Manager GCDP OG Responsibilities • Implementation of segmentatation in GCDP • Establishment of Cy2Cy cooperation in teaching sub product. Partnership development (communication, assessment, improvement) • Promotion of Czech EPs (matching manias, newsletters, webinars etc.) • Student market research. Recruitment promotion strategies together with NST nastaz.cz brand manager. Analysis effectivity of GCDP recruitement channels. Drive pockets recruitement on local level • Developing matching strategies (with VP GIP OG). Search tools development & update Measures of Success • Quality feedback from GCDP internships (from national questionaire) • Realisations to national partnership countries
  • 38. Matching & International Cooperation Manager GCDP OGResponsibilities• Implementation of segmentatation in GCDP• Establishment of Cy2Cy cooperation in teaching sub product. Partnership development (communication, assessment, improvement)• Promotion of Czech EPs (matching manias, newsletters, webinars etc.)• Student market research. Recruitment promotion strategies together with NST nastaz.cz brand manager. Analysis effectivity of GCDP recruitement channels. Drive pockets recruitement on local level Measures of Success • Matchability of GCDP Raises • GCDP EPs – RA-MA-RE
  • 39. OGX Recruitment Marketing ManagerResponsibilities• Student market analyzes, segmentation, awareness research about nastaz.cz• Competitors’ analyzes and benchmarking• Promo channels evaluation and development• Social media management regarding recruitment• Nastaz.cz development (content update, system upgrade), Fan page nastaz.cz – development and upgrades• LCs education on OGX recruitment Measures of Success • Growth and Plan fulfillment in GIP apps. • Growth and Plan fulfillment in GIP raises • Growth and Plan fulfillment in GCDP apps. • Growth and Plan fulfillment in GCDP raises
  • 40. OGX RecruitmentResponsibilities Marketing Manager• Creation and tracking of nastaz.cz brand, visual creation• Creation of campaigns - Direct and indirect promotion strategies, different for each sub product (Job portals, Social media)• Creation of strategies for upsales – internal recruitement that aims to send AIESECers for internship – members and alumni together with NST EP development• Tracking of campaign delivery• Management of LC in campaign Measures of Success • Upsales - Number of GCDP and GIP raises from aiesecers (TMP/TLP takers) • Visits of WEB nastaz.cz • Number of new fans at facebook group nastaz.cz