Employer Branding to retain top talents

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Employer Branding to retain top talents

  1. 1. EMPLOYER BRANDING as a solution to retain TOP TALENTS
  2. 2. WELCOME TO THE XIX ANNUAL MICRO MANAGEMENT CONFERENCE
  3. 3. EMPLOYER BRANDING as a solution to retain TOP TALENTS
  4. 4. TOP performing workforce is bringing HIGHEST returns
  5. 5. what makes your EMPLOYEES being TOP PERFORMING EMPLOYEES ? TOP PERFORMING EMPLOYEES
  6. 6. to sum it up… it’s how you build your Employer Branding Strategy
  7. 7. Employer branding Employer Branding is a sum of company's efforts towards staff regarding Recruitment. Development. Retention.
  8. 8. Employer branding Employer Branding Ladder Employees’ trust and devotion to the goals and values ​of the company, which are manifested in the desire to work better Satisfaction Former Employees Current Employees Internal Brand Employees’ Loyalty Engagement HR brand Prospective Employees Satisfaction External Brand Applicants’ Loyalty Brand understanding
  9. 9. what is your company doing towards these micro factors?
  10. 10. № Important influence of strong Employer Brand Responses 1 Our performance within last 6 months grew over 35% 72% 2 Strengthened talent capacity (better candidates, better employees) 67% 3 Overall growth in business KPIs 53% 4 Growing corporate reputation increased shared business value 5 HR department’s role is considered more strategic 47% 6 Growing demand on products/services 35% 47% provided by McKinsey, 2010
  11. 11. what do we execute to reach this?
  12. 12. Employer branding we design Corporate culture Selection solutions for your Induction Learning Communication
  13. 13. How many of your employees resigned within last year?
  14. 14. Employer branding We promise to reduce it twice before project implementation after project implementation 7% 0% 26% 31% Engaged Engaged Disengaged Resisting 74% NPS: 45,4 Disengaged Resisting 61% NPS: 23,1
  15. 15. How many of your employees are procrastinating at work?
  16. 16. Employer branding We promise to increase performance Before project After project employees performance before and after project
  17. 17. do you enjoy your work?
  18. 18. How many of your employees do enjoy their work?
  19. 19. we promise engagement
  20. 20. Helen Korotchenko Employee Engagement Specialist Tel: + (420) 775 379 213 Email: elenkorotchenko@gmail.com

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