PR Crisis Jeopardy
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PR Crisis Jeopardy



This Jeopardy game looks at the biggest PR blunders of 2012. Each PR lesson is a question category.

This Jeopardy game looks at the biggest PR blunders of 2012. Each PR lesson is a question category.



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PR Crisis Jeopardy PR Crisis Jeopardy Presentation Transcript

  • Have a social Don’t Think the Stick to yourmedia crisis alienate your message brand strategy consumers through 10 10 10 10 20 20 20 20 30 30 30 30 40 40 40 40
  • Social Media Crisis – 10This fast food giant’s hashtag was hijacked byTwitter users.
  • Social Media Crisis – 10 McDonalds - #McDStories
  • Social Media Crisis – 20This non-profit organization got major heat onsocial media for cutting funding to PlannedParenthood.
  • Social Media Crisis – 20Susan G. Komen
  • Social Media Crisis – 30One social media manager mixed up his ownaccount with this company’s account, postingthis tweet for thousands of followers:
  • Social Media Crisis – 30KitchenAid
  • Social Media Crisis - 40After being accused of defending a customer’skiller in court, this insurance provider made theissue worse on social media.
  • Social Media Crisis – 40Progressive
  • Brand – 10This boys’ organization has received majornational backlash for policies prohibiting openlygay members and leaders.
  • Brand – 10Boy Scouts of America
  • Brand – 20When the CEO of this fast food chain announcedhis stance on same-sex marriage, the companyreceived both praise and criticism.
  • Brand – 20Chick-fil-A
  • Brand – 30Susan G. Komen experienceda major backlash whennonprofit executivesannounced they would stopfunding this nonprofitorganization.
  • Brand – 30Planned Parenthood
  • Brand – 40Twitter censored its own users who criticizedcoverage of this major summer 2012 sportingevent.
  • Brand – 40The Olympics
  • Consumers – 10A certain “47 percent” comment may have costthis presidential candidate the 2012 election.
  • Consumers – 10Mitt Romney
  • Consumers – 20“Papa John” Schnatter caught criticism when hesaid his franchise may reduce employee’s hoursbecause of this controversial healthcare act.
  • Consumers – 20Affordable Healthcare Act
  • Consumers – 30Games got out of hand in this major sportsleague when its commissioner and refereescould not come to an agreement.
  • Consumers – 30The NFL
  • Consumers – 40This company caused a stir with its tech-oriented audience when it openly supportedSOPA.
  • Consumers – 40GoDaddy
  • Think – 10The misguided tweet below accidentallyreferred to the hashtag of this major nationaltragedy.
  • Think – 10“Dark Knight” shooting in Aurora, Colo.
  • Think – 20This clothing company boasts its Americanroots, but angered many across the countrywhen it advertised a “Superstorm Sandy Sale.”
  • Think – 20American Apparel
  • Think – 30Popchips eventually apologized for offendingconsumers with its online campaign, but itsspokesperson, pictured below, never did.
  • Think – 30Ashton Kutcher
  • Think – 40Facing a man in court who said he found awhole mouse in his Mountain Dew, the sodacompany’s lawyers said the man couldn’t havebeen telling the truth, because the mouse wouldhave become this substance.
  • Think – 40A goo-like substance
  • Final JeopardyThese two major brand Twitter accounts werehacked in February 2013.
  • Final JeopardyBurger King and Jeep