Have a social                     Don’t       Think the                Stick to yourmedia crisis                  alienate...
Social Media Crisis – 10This fast food giant’s hashtag was hijacked byTwitter users.
Social Media Crisis – 10  McDonalds - #McDStories
Social Media Crisis – 20This non-profit organization got major heat onsocial media for cutting funding to PlannedParenthood.
Social Media Crisis – 20Susan G. Komen
Social Media Crisis – 30One social media manager mixed up his ownaccount with this company’s account, postingthis tweet fo...
Social Media Crisis – 30KitchenAid
Social Media Crisis - 40After being accused of defending a customer’skiller in court, this insurance provider made theissu...
Social Media Crisis – 40Progressive
Brand – 10This boys’ organization has received majornational backlash for policies prohibiting openlygay members and leade...
Brand – 10Boy Scouts of America
Brand – 20When the CEO of this fast food chain announcedhis stance on same-sex marriage, the companyreceived both praise a...
Brand – 20Chick-fil-A
Brand – 30Susan G. Komen experienceda major backlash whennonprofit executivesannounced they would stopfunding this nonprof...
Brand – 30Planned Parenthood
Brand – 40Twitter censored its own users who criticizedcoverage of this major summer 2012 sportingevent.
Brand – 40The Olympics
Consumers – 10A certain “47 percent” comment may have costthis presidential candidate the 2012 election.
Consumers – 10Mitt Romney
Consumers – 20“Papa John” Schnatter caught criticism when hesaid his franchise may reduce employee’s hoursbecause of this ...
Consumers – 20Affordable Healthcare Act
Consumers – 30Games got out of hand in this major sportsleague when its commissioner and refereescould not come to an agre...
Consumers – 30The NFL
Consumers – 40This company caused a stir with its tech-oriented audience when it openly supportedSOPA.
Consumers – 40GoDaddy
Think – 10The misguided tweet below accidentallyreferred to the hashtag of this major nationaltragedy.
Think – 10“Dark Knight” shooting in Aurora, Colo.
Think – 20This clothing company boasts its Americanroots, but angered many across the countrywhen it advertised a “Superst...
Think – 20American Apparel
Think – 30Popchips eventually apologized for offendingconsumers with its online campaign, but itsspokesperson, pictured be...
Think – 30Ashton Kutcher
Think – 40Facing a man in court who said he found awhole mouse in his Mountain Dew, the sodacompany’s lawyers said the man...
Think – 40A goo-like substance
Final JeopardyThese two major brand Twitter accounts werehacked in February 2013.
Final JeopardyBurger King and Jeep
PR Crisis Jeopardy
PR Crisis Jeopardy
PR Crisis Jeopardy
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PR Crisis Jeopardy

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This Jeopardy game looks at the biggest PR blunders of 2012. Each PR lesson is a question category.

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PR Crisis Jeopardy

  1. 1. Have a social Don’t Think the Stick to yourmedia crisis alienate your message brand strategy consumers through 10 10 10 10 20 20 20 20 30 30 30 30 40 40 40 40
  2. 2. Social Media Crisis – 10This fast food giant’s hashtag was hijacked byTwitter users.
  3. 3. Social Media Crisis – 10 McDonalds - #McDStories
  4. 4. Social Media Crisis – 20This non-profit organization got major heat onsocial media for cutting funding to PlannedParenthood.
  5. 5. Social Media Crisis – 20Susan G. Komen
  6. 6. Social Media Crisis – 30One social media manager mixed up his ownaccount with this company’s account, postingthis tweet for thousands of followers:
  7. 7. Social Media Crisis – 30KitchenAid
  8. 8. Social Media Crisis - 40After being accused of defending a customer’skiller in court, this insurance provider made theissue worse on social media.
  9. 9. Social Media Crisis – 40Progressive
  10. 10. Brand – 10This boys’ organization has received majornational backlash for policies prohibiting openlygay members and leaders.
  11. 11. Brand – 10Boy Scouts of America
  12. 12. Brand – 20When the CEO of this fast food chain announcedhis stance on same-sex marriage, the companyreceived both praise and criticism.
  13. 13. Brand – 20Chick-fil-A
  14. 14. Brand – 30Susan G. Komen experienceda major backlash whennonprofit executivesannounced they would stopfunding this nonprofitorganization.
  15. 15. Brand – 30Planned Parenthood
  16. 16. Brand – 40Twitter censored its own users who criticizedcoverage of this major summer 2012 sportingevent.
  17. 17. Brand – 40The Olympics
  18. 18. Consumers – 10A certain “47 percent” comment may have costthis presidential candidate the 2012 election.
  19. 19. Consumers – 10Mitt Romney
  20. 20. Consumers – 20“Papa John” Schnatter caught criticism when hesaid his franchise may reduce employee’s hoursbecause of this controversial healthcare act.
  21. 21. Consumers – 20Affordable Healthcare Act
  22. 22. Consumers – 30Games got out of hand in this major sportsleague when its commissioner and refereescould not come to an agreement.
  23. 23. Consumers – 30The NFL
  24. 24. Consumers – 40This company caused a stir with its tech-oriented audience when it openly supportedSOPA.
  25. 25. Consumers – 40GoDaddy
  26. 26. Think – 10The misguided tweet below accidentallyreferred to the hashtag of this major nationaltragedy.
  27. 27. Think – 10“Dark Knight” shooting in Aurora, Colo.
  28. 28. Think – 20This clothing company boasts its Americanroots, but angered many across the countrywhen it advertised a “Superstorm Sandy Sale.”
  29. 29. Think – 20American Apparel
  30. 30. Think – 30Popchips eventually apologized for offendingconsumers with its online campaign, but itsspokesperson, pictured below, never did.
  31. 31. Think – 30Ashton Kutcher
  32. 32. Think – 40Facing a man in court who said he found awhole mouse in his Mountain Dew, the sodacompany’s lawyers said the man couldn’t havebeen telling the truth, because the mouse wouldhave become this substance.
  33. 33. Think – 40A goo-like substance
  34. 34. Final JeopardyThese two major brand Twitter accounts werehacked in February 2013.
  35. 35. Final JeopardyBurger King and Jeep
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