INFOGRAPHICS: A History/ˌinfōˈgrafik/ Information graphics or infographics are graphic visualrepresentations of information, data or knowledge. These graphics presentcomplex information quickly and clearly.Infographics Are NOT a NEW Idea: • So Easy a Caveman Could Do It • News outlets – 1980’s • Social Media “90% of information that comes to the brain is visual, and 40% of people will respond better to visual information than plain text.”
INFO-MANIABenefits of Using Visuals in an Info-Overload Age: • Consumerize Content with a Data-Intensive Message • Delivered in a Memorable, Shareable & Accessible Way • User-generated content through free tools & resources
MASTERING INFOGRAPHIC CREATION• RESEARCH/DATA COLLECTION & ANALYSIS• TELL A STORY/WIREFRAME/CONCEPT• DESIGN/DEVELOPMENT• REVIEW & EDIT• RELEASE INTO THE WILD
Why We Should Build Interactive Infographics in HTML5/CSS3 1. Interactive Content 2. Live Data POSSIBLE SIDE EFFECTS: 3. Animations • Will be accessible (copy & paste) • Others can enhance/edit it 4. Make it Sexy • Multiple Layouts 5. Flash Sucks
VARIETY IS THE SPICE OF LIFEThere are 5 types of infographics and each should be used to communicatespecific information and data. 1. Statistical 2. Process/Flow 3. Timeline 5. Conceptual System + 4. Geographic
5 TYPES: STATISTICAL• Most common type, very popular on social media• Not as design intensive/storytelling focused• Perfect to use in the sales cycle as a hook
5 TYPES: PROCESS/FLOW SYST.• 2nd most popular type of infographic, particularly in the B2B space• Contains more substantive, practical information• Requires attention to detail yet…• Not as eye-catching or shocking as other types of infographics
5 TYPES: TIMELINE + GEOGRAPHICTimeline• Rare in the b2b world• These can suffer if you have an overreliance on text—the goal is to be a visual.• If you’re using infographics a lead gen piece then you want to use a this type mid-sales cycle, after you’ve hooked your audience attention with something more impressive.Geographic.• Don’t require a great deal of design-intensive work. However, sometimes they require a lot of research.• Audience is likely to be global, thanks to the internet. So, you don’t want to focus too much on a single country or region.• And to gain traction in lead-gen efforts, you want to make sure you include something newsworthy.
5 TYPES: CONCEPTUAL • Conceptual infographics can be statistically or process oriented • They are primarily organized around a visual concept, but if you want to catch on in B2B, don’t be “too clever.” Viewers should be able to understand your image.
CONCEPTUAL, PT.2 • Very common, but they too have yet to catch on in the more literal-minded B2B world. • While brainstorming, make sure your designers are capable of bringing your concept to life. • And these don’t always have to be super complicated, as you can see from this example they can be simple and fun.
BREAKING THROUGH THE NOISE • Find something new to say • Be focused and clear • Remain customer-focused • Include sharing buttons • Measure the response
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