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Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
Gamification in Marketing
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Gamification in Marketing

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Lunch-and-Learn presentation on gamification in marketing

Lunch-and-Learn presentation on gamification in marketing

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  • https://www.youtube.com/watch?v=XNic4wf8AYg
  • Transcript

    • 1. Gamification Lunch & Learn Alison Lee
    • 2. GAMIFICATION
    • 3. GAMIFICATION TRIVIA Example of gamification in marketing? Only 10% of gamified enterprise applications failed to meet their objectives in 2013. What is gamification? The first signs of gamification started back in the 1800s
    • 4. Motivation, Dopamine & the Brain • Goals achieved  brain releases dopamine  easier to stay motivated • Scientific American says 3 things motivate people: – Autonomy: feeling in charge – Value: placing value in a goal – Competence: the better you get at it, the more likely you’ll continue with it • BUT context matters – Compelling factor to draw consumer in http://lifehacker.com/the-psychology-of-gamification-can-apps-keep-you-motiv-1521754385
    • 5. Gamification Timeline 1896 – S&H loyalty reward stamps + catalog 1981 – American Airlines introduces AAdvantage 1983 – Holiday Inn is the first hotel to launch a hotel loyalty program http://technologyadvice.com/gamification/blog/history-of-gamification-infographic/
    • 6. Gamification Timeline 1996 – Video game players divided into 4 categories: Killers – COD Achievers – Pokemon Socializers – Maple Story Explorers – Minecraft 2002 – Link between gaming industry and training programs, health industry, education and public policy 2003 – Nick Pelling coins the word “gamification” http://technologyadvice.com/gamification/blog/history-of-gamification-infographic/
    • 7. Gamification Timeline 2009 – Foursquare check-ins: badges, leaderboards and points 2010 – 1st Gamification summit in SF 2014 M2 Research predicts that gamification will be a 2.8 billion dollar industry by 2016 http://technologyadvice.com/gamification/blog/history-of-gamification-infographic/
    • 8. Defined as “the process of taking something that already exists—a website, an enterprise application, an online community—and integrating game mechanics into it to motivate participation, engagement and loyalty.” -Bunchball Gamification in Marketing http://www.bunchball.com/gamification
    • 9. The Promise of Gamification • Creates new ways to extend relationships • Longer-term engagement? (still very short right now) • Drive customer and employee loyalty • Leverages motivations and desires for community, feedback, achievement and reward • No single formula lures audiences  depends on target http://www.bunchball.com/gamification
    • 10. Types of Gamification Customer loyalty rewards (traditional)
    • 11. Types of Gamification (Cooler) loyalty rewards – Starbucks card + app
    • 12. Types of Gamification Goal-oriented – Fitbit
    • 13. Types of Gamification Community – Jay Z + Bing for Decoded promo
    • 14. Types of Gamification Points & Badges – Yelp
    • 15. Types of Gamification Leaderboard – Liberty in North Korea
    • 16. Types of Gamification (Subtle) Game Mechanics – LinkedIn, Mint
    • 17. Types of Gamification Self-Improvement – FreakyAlarm iOS
    • 18. Types of Gamification Giveaways/Contests – Ashe Avenue

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