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Kornilov Dmitry, project portfolio

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Do's and can's

Do's and can's

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  • 1. Client: Maccoffee Project name: Win 5 000 UAH everyday! (01.07-31.12.10) Channels of communication: POSm | TV-commercial | Web-site | Hot Line Project specification: NCP | SMS-mechanics | Daily drawings Project tasks*: Work with winners | Weekly reporting | Legal support Results: 2 443 606 registered promo-codes | Number of unique participants – 661 502
  • 2. Client: Slavutich Carlsberg Group Project name: New Year promo from Lvivske (11.12-26.12.10 | National coverage) Channels of communication: POSm | TV-commercial | Promo-personnel at super-markets Project specification: NCP | Gift in exchange to product purchase | Work of promo-personnel Project tasks: Promo-mechanics development | Purchasing and logistics of prize fund | Recruitment of promo-personnel | Negotiation with sales points | Legal support | Work with winners | Weekly reporting Results: 22 287 unique participants
  • 3. Client: Rosinka Project name: Start spy-season with Capri-Sonne! (01.04-31.07.11 | National coverage) Channels of communication: POSm | TV-commercial | Web-site | Group in Vkontakte Project specification: NCP | SMS-mechanics | Daily, weekly and monthly drawings Project tasks: Mechanics development | Preparation of creative materials | Purchasing and logistics of prize fund | Development of web-site and group in Vkontakte | Work with winners | Weekly reporting | Legal support Results: 124 012 unique participants
  • 4. Client: Seldico LLC Project name: Event for Guerlain, Kenzo, Givenchy and Dior distributors (13.07.11/Odessa) Channels of communication: POSm | TV-commercial | Web-site | Group in Vkontakte Project specification: VIP-Event | Presentation of new product Project tasks: Creative concept development | Purchasing and logistics of materials | Recruitment of promo-personnel | Negotiations with location |Negotiations with contractors and artists | Legal support Results: good party and positive feedback from client
  • 5. Client: Johnson&Johnson Project name: Clean and Clear digital promotion (10.11-10.12) Channels of communication: Web-site | Group in Vkontakte and Facebook Project specification: Digital support of brand in the Internet | Execution of brand-activations on web-site and groups in social networks Project tasks: Full project management Results: Clean&Clear group in Vkontakte took 5-th place by popularity in “TOP 10 brand Ukrainian groups in social networks” rating http://cleanandclear.ua/http://www.facebook.com/cleanandclear.ua http://vk.com/cleanandclearua
  • 6. Client: InBev Project name: Launch of Bud beer on Sensation Innerspace (05.05.12) Channels of communication: POSm | TV-commercial | Web-site | Group in Vkontakte and Facebook | Work of promo-personnel Project specification: Brand launch in Ukraine | Big musical event sponsorship Project tasks: Full project management Results: Video-report 1 | Video-report 2 | 8 000 bottles of beer sold
  • 7. Client: InBev Project name: Чеzz beer Sponsorship of Global Gathering 2012 | (14.07.12 | Kiev) Channels of communication: POSm | TV-commercial | Web-site | Group in Vkontakte and Facebook | Work of promo-personnel Project specification: Sponsorship of big musical event Project tasks: Full project management Results: Video-report | 14 000 bottles of beer sold
  • 8. /
  • 9. Clients: Slavutich Carlsberg Group (Carlsberg beer) Johnson&Johnson (Сlean&Clear, Johnson’s Baby, Nicorette, Nizoral, Vizine, Imodium, Motilium, o.b., Listerine) interFood (Ферма) Responsibilities: Market analysis Digital tracking Creation of client annual digital strategy Preparation of presentations for new business Analysis of client digital communication efficiency
  • 10. -