The Future Model Of Health
Prevention and Wellness
Are The Fastest Growing
Segments In Healthcare
What is the BioPhotonic Scanner?
The Pharmanex BioPhotonic Scanner is a cutting- edge tool that
measures your “Skin Carote...
What Are Carotenoids?
Carotenoids are an important category of antioxidants,
they are primarily responsible for the reds, ...
Carotenoids
An important group of
phytonutrients

Abundant in fruits and
vegetables
Important sources of
vitamin A

Lycope...
What Do Your Results Mean?
Research has shown a positive correlation
between SCS and healthy lifestyle factors such as:
• ...
You Are What You Eat
(and Absorb)

Beta-carotene*

Lycopene*

Antioxidants from the
foods you consume
are incorporated int...
Sources of Free Radicals (ROS)
• Metabolism in your mitochondria
FOOD, CALORIES &
OXYGEN

CELLULAR ENERGY
(ATP) & WATER
What Do Your Results Mean?
Dietary habits, lifestyle, supplementation, and genetics can each affect
scanner scores. The ch...
How Can I Improve My Score?
• Consume at least 5 to 10 servings of fruits
and vegetables each day
• Consume deeply colored...
What Can We Do?
PLANT PROTEINS AND NUTRIENTS
 Enhance cellular repair

 Reduce inflammatory response
 Suppress genetic ...
Red Meat
Sweets
Processed Food

Occassionally
Factors That Influence Your Score
Your diet. Typically, people who eat high amounts of fruits and
vegetables have higher s...
Sources of Free Radicals (ROS)
• Metabolism in your mitochondria
FOOD, CALORIES &
OXYGEN

CELLULAR ENERGY
(ATP) & WATER
Free Radicals & Antioxidants
Health depends on the balance
between free radicals and
antioxidants

Poor diets
low antioxid...
n = 191,970

n = 572,074

n = 2,198,277

n = 2,276,345

Effect of Fruit & Vegetable Consumption

As with LifePak, the bene...
FITNESS

NUTRITION

SUPPLEMENTATION

HEALTH
n = 980,685

n = 381,719

n = 398,947

n = 5,326,979

Effect of LifePak Use on Scanner Scores

2X daily LifePak users have...
n = 79,682

n = 232,283

n = 216,464

n= 3,146,613

Effect of MarineOmega Use

Marine Omega use also appears to be a power...
Skin Carotenoid Score
Progress Report
Too often people focus on the numeric score itself. It is far more important
to focu...
From CONCERN to
EPIDEMIC

Kids today may have a shorter life expectancy than their Parents
Who is going to solve this problem?

2005
2002
2009
2008
2010
2004
2003
2007
2006
1994
1993
2000
1999
2001
1998
1997
1996
...
Antioxidant Health Benefits
Journal of the American Medical Association
“… low levels of the antioxidant vitamins (vitamin...
Your Patients Are Already Doing It
WHETHER YOU WANT THEM TO OR NOT
What Supplements Do You Take?
Your Patients Are Asking For
Recommendations
 Patient Histories Indicate Most Adults Do Take Vitamin
Supplements

 Data ...
How can I prove this works?
Newest S3 Scanner
37
Founders of Pharmanex
 Michael Chang Ph.D. – former Deputy Director of
Medicinal Chemistry at pharmaceutical giant Merck,...
Pharmanex 6S Process
1. Select best possible
natural products
2. Source the most
effective raw materials

3. Know the chem...
The Nanotechnology Difference

Pharmanex patent-pending & proprietary process
CHO “Chaperone”

Lycopene

+

=

NanoLycopen...
Intestinal Lumen

Mucosa Cell
(Intestinal Wall Cell)

nano-CoQ10

CoQ10

Nano-Carbohydrate Shell
The Nanotechnology Difference
CoQ10 Absorption by Human Intestinal Cells
300.0

pmol/mg protein

250.0

5-fold increase in...
How can I prove this works?
Pharmanex BioPhotonic Scanner
Extraordinary Science… Personalized
 Easy & non-invasive
 Highly specific for carotenoids
...
FITNESS

NUTRITION

SUPPLEMENTATION

HEALTH
A NEW APPROACH
People Respond To
Measurements
 The Biophotonic Scanner Is A Profound Motivator For
Dietary Change and Compliance

 It H...
Get Paid To Do The Right Thing
 Tired of Begging For Insurance Reimbursement?

 Do You Want People To Change Their Bad E...
Health Care Professional
Biophotonic Scanner
Income Stream
Bio-Photonic Scanner Worksheet (You may change yellow cells only)
New scans per day
% new ADR sign-up
Average ADR $ value
...
$3250 Start-up
8 boxes of Lifepak Nano2 boxes of Lifepak
2 bottles of Vitox
6 bottles of g3

2 Bottles of Vitality
600 sca...
Scan Revenue
Screening Fee - $20 per scan
5 patients/day @ $20 scan =
$25,000/yr

10 patients/day @ $20 scan =
$50,000/yr
Scan Revenue Residuals from
Lifepak Therapy Doesn’t Include
Dietary Counseling Services, ETC
Residuals from Lifepak
100 patients = $30,000/yr
200 patients = $60,000/yr

300 patients = $90,000/yr
Average Practice: 3,...
Who is going to solve this problem?

2005
2002
2009
2008
2010
2004
2007
2006
003
1994
1993
2000
1999
2001
1998
1997
1996
1...
Dr. Kordonowy Finds Meal
Replacements Helpful
 “I Find Meal Replacement In Dietary Planning To Be
More Effective Than Sim...
TR 90- The world’s first genetic solution to weight management
based on gene expression science.
Proper Nutrition: The Cornerstone to Wellness
Proper Nutrition: The Cornerstone to Wellness
Proper Nutrition: The Cornerstone to Wellness
Proper Nutrition: The Cornerstone to Wellness
Proper Nutrition: The Cornerstone to Wellness
Proper Nutrition: The Cornerstone to Wellness
Proper Nutrition: The Cornerstone to Wellness
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Proper Nutrition: The Cornerstone to Wellness

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The biophotonic scanner is revolutionizing how patients think about nutrition. It provides a quantitative measure of a person's antioxidant status and helps motivate individuals to obtain optimal nutritional status, something that is critical to wellness and improved outcomes.

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  • This scanner is built on technology that is extremely sound and well known to the scientific community. It is based on Nobel Prize winning technology and has just been tailored for use in every clinic and doctor’s office.
  • It’s important to note who actually developed the scanner and why
  • Talk about how when we moved to a new business model the sales in the first month was more than the past 12 months
  • Expand upon LifeGen just being purchased
  • Jeff, Done – this looks great
  • They wanted the Protein Boost on this slide also along with the original My Victory.
  • Proper Nutrition: The Cornerstone to Wellness

    1. 1. The Future Model Of Health Prevention and Wellness Are The Fastest Growing Segments In Healthcare
    2. 2. What is the BioPhotonic Scanner? The Pharmanex BioPhotonic Scanner is a cutting- edge tool that measures your “Skin Carotenoid Score” (SCS). Research has shown a positive correlation between SCS and healthy lifestyle factors. Once you receive your SCS you can make improvements, and periodically track the effects of lifestyle changes such as increased fruit and vegetable consumption, weight management, smoking cessation, and nutritional supplementation including LifePak®Nano, and G3. The scanner is a powerful tool to help motivate people to maintain healthy lifestyle choices, and improve antioxidant nutrition.
    3. 3. What Are Carotenoids? Carotenoids are an important category of antioxidants, they are primarily responsible for the reds, oranges, and yellows we see in fruits and vegetables. In our bodies noncarotenoid antioxidants rely on carotenoids to defend and replenish themselves, so that they can continue their cell-protective work. Research suggests that skin carotenoid levels measured with the Pharmanex BioPhotonic Scanner correlate with, and are a good indication of, the body’s overall antioxidant defense system.
    4. 4. Carotenoids An important group of phytonutrients Abundant in fruits and vegetables Important sources of vitamin A Lycopene -carotene -carotene Zeaxanthin Fat-soluble antioxidants Lutein
    5. 5. What Do Your Results Mean? Research has shown a positive correlation between SCS and healthy lifestyle factors such as: • High consumption of fruits & vegetables • Fit living— including exercise and appropriate body fat In other words, the more frequently you eat a healthy diet, and live an active lifestyle— the more likely your scanner score will be in the high range. *Scanner scores do not predict or diagnose disease.
    6. 6. You Are What You Eat (and Absorb) Beta-carotene* Lycopene* Antioxidants from the foods you consume are incorporated into cells and tissues. The greater your consumption of antioxidantcontaining fruits and vegetables, the higher the concentration found in your tissues. *There are over 500 carotenoids found throughout nature, these are just a few examples found in our diets Lutein*
    7. 7. Sources of Free Radicals (ROS) • Metabolism in your mitochondria FOOD, CALORIES & OXYGEN CELLULAR ENERGY (ATP) & WATER
    8. 8. What Do Your Results Mean? Dietary habits, lifestyle, supplementation, and genetics can each affect scanner scores. The chart below provides general parameters* that are typically associated with low, mid-range, and high scores. Dietary Habits Supplementation Lifestyle Choices *Based on over 5 million scans. • Low consumption of fruits and vegetables • Irregular or no supplementation • High BMI (≥28) • High stress • High sun and pollution exposure • Smoker (including 2nd hand smoke) • Moderate consumption of fruits and vegetables • High consumption of fruits and vegetables • Regular supplementation • Optimal supplementation • Medium BMI (24- 27) • Moderate stress • Moderate sun and pollution exposure • BMI in the ideal range (19 – 23) • Low stress • Low sun and pollution exposure
    9. 9. How Can I Improve My Score? • Consume at least 5 to 10 servings of fruits and vegetables each day • Consume deeply colored fruits & vegetables with at least 5 grams of healthy fats per meal to aid in proper absorption of fat soluble nutrients • Take well formulated nutritional supplements (LifePak®Nano 2x/day) • Enjoy G3 Superfruit Blend daily • Quit smoking, avoid second-hand smoke, pollution & other toxins • Lose excess body fat • Limit sun exposure by using sun screen Scanner scores are reflective of long-term lifestyle habits, they are not subject to changes during short term intervals. Scanning every 6-8 weeks ideal. Scanning more frequently may not allow you to see the gradual, steady improvements.
    10. 10. What Can We Do? PLANT PROTEINS AND NUTRIENTS  Enhance cellular repair  Reduce inflammatory response  Suppress genetic alterations  Decreases free radicals  Slows the metabolic rate  Enhances DNA repair
    11. 11. Red Meat Sweets Processed Food Occassionally
    12. 12. Factors That Influence Your Score Your diet. Typically, people who eat high amounts of fruits and vegetables have higher scores. Your supplementation. Typically, people who consume well formulated antioxidant supplements have higher scores. Your body fat percentage. People who are overweight or have a high level of body fat for their height and gender often have a lower score. Your lifestyle. High levels of oxidative stress and exposure to free radicals can decrease your score. Tobacco smoke, stress, sunlight, pollution, and toxins are common sources of free radicals. Your genes. Individual differences in your body’s predetermined ability to absorb carotenoids will impact your SCS.
    13. 13. Sources of Free Radicals (ROS) • Metabolism in your mitochondria FOOD, CALORIES & OXYGEN CELLULAR ENERGY (ATP) & WATER
    14. 14. Free Radicals & Antioxidants Health depends on the balance between free radicals and antioxidants Poor diets low antioxidant defenses free radical damage poor health low antioxidant defenses
    15. 15. n = 191,970 n = 572,074 n = 2,198,277 n = 2,276,345 Effect of Fruit & Vegetable Consumption As with LifePak, the benefits from F&V consumption are progressive. The more frequently you consume servings, the better your SCS becomes. Individuals that consume fewer than 2 daily servings of F&V had SCS that were about 5,600 points less than scores obtained by individuals that consumed 6 or more servings. Based on the Pharmanex Scanner database which contains scans from over 5 million individual subjects as of May 2008
    16. 16. FITNESS NUTRITION SUPPLEMENTATION HEALTH
    17. 17. n = 980,685 n = 381,719 n = 398,947 n = 5,326,979 Effect of LifePak Use on Scanner Scores 2X daily LifePak users have scanner scores that are over 10,000 points higher on average than non-users, and almost 5,000 points higher on average than 1X daily LifePak users. Based on the Pharmanex Scanner database which contains scans from over 5 million individual subjects as of May 2008
    18. 18. n = 79,682 n = 232,283 n = 216,464 n= 3,146,613 Effect of MarineOmega Use Marine Omega use also appears to be a powerful influence on SCS Individuals who take MarineOmega 3 or more times a day have SCS’s that are on average about 8,400 points higher than individuals who do not take Marine Omega. Based on the Pharmanex Scanner database which contains scans from over 5 million individual subjects as of May 2008
    19. 19. Skin Carotenoid Score Progress Report Too often people focus on the numeric score itself. It is far more important to focus on the choices that will improve your score, and then track the effect of those choices: Example Progress Report: Joe Customer Color Key: Access your personal SCS tracker at pharmanexusa.com Click <Scanner>; Scroll to <I’ve got my Number>; Click <Login to view score>
    20. 20. From CONCERN to EPIDEMIC Kids today may have a shorter life expectancy than their Parents
    21. 21. Who is going to solve this problem? 2005 2002 2009 2008 2010 2004 2003 2007 2006 1994 1993 2000 1999 2001 1998 1997 1996 1995 1992 1991 1989 1988 1987 1990 1986 1985 NO DATA <10% 10%-14% 15%-19% 20%-24% 25%-29% ≥30% www.CDC.gov/
    22. 22. Antioxidant Health Benefits Journal of the American Medical Association “… low levels of the antioxidant vitamins (vitamins A, E, and C) may increase risk for several chronic diseases. Most people do not consume an optimal amount of all vitamins by diet alone.” “It appears prudent for all adults to take vitamin supplements.” Robert H. Fletcher, MD, MSc; Kathleen M. Fairfield, MD, DrPH, Harvard University Journal of the American Medical Association 2002; 287: 3127-3129
    23. 23. Your Patients Are Already Doing It WHETHER YOU WANT THEM TO OR NOT
    24. 24. What Supplements Do You Take?
    25. 25. Your Patients Are Asking For Recommendations  Patient Histories Indicate Most Adults Do Take Vitamin Supplements  Data Suggest They Should  Without Metrics People Are Buying Products On Faith  The Antioxidant Score Correlates With Dietary Intake Of Healthy Foods  With Scanner Guarantee And Your Own Office Metrics To Monitor Why Recommend To People “take whatever is cheapest”? Is Such A Recommendation Sound?
    26. 26. How can I prove this works?
    27. 27. Newest S3 Scanner
    28. 28. 37
    29. 29. Founders of Pharmanex  Michael Chang Ph.D. – former Deputy Director of Medicinal Chemistry at pharmaceutical giant Merck, Sharp and Dohme. ‣ Joseph Chang Ph.D. – worked at Wyeth-Ayerst labs where he invented one of the leading drugs used in organ transplants. ‣ Carl Djerassi, Ph.D. (Stanford) – invented the birth control pill.
    30. 30. Pharmanex 6S Process 1. Select best possible natural products 2. Source the most effective raw materials 3. Know the chemical Structure of all ingredients 4. Standardize to active markers for consistent efficacy and quality 5. Extensive Safety studies, contaminant analysis 6. Substantiate efficacy with clinical studies
    31. 31. The Nanotechnology Difference Pharmanex patent-pending & proprietary process CHO “Chaperone” Lycopene + = NanoLycopene Small nano-nutrients are easily dispersed and absorbed
    32. 32. Intestinal Lumen Mucosa Cell (Intestinal Wall Cell) nano-CoQ10 CoQ10 Nano-Carbohydrate Shell
    33. 33. The Nanotechnology Difference CoQ10 Absorption by Human Intestinal Cells 300.0 pmol/mg protein 250.0 5-fold increase in absorption! 200.0 150.0 100.0 50.0 0.0 Chewable A Chewable B Chewable C CoQ10 powder Nano-CoQ10 powder
    34. 34. How can I prove this works?
    35. 35. Pharmanex BioPhotonic Scanner Extraordinary Science… Personalized  Easy & non-invasive  Highly specific for carotenoids  Important group of antioxidants  Part of the antioxidant defense system  Provides you with a measure of your personal antioxidant protection  Scientifically and clinically validated  Proven cash revenue stream  $25-100k/annual profit
    36. 36. FITNESS NUTRITION SUPPLEMENTATION HEALTH
    37. 37. A NEW APPROACH
    38. 38. People Respond To Measurements  The Biophotonic Scanner Is A Profound Motivator For Dietary Change and Compliance  It Has Been Transformational In My Practice  I Compare It To How The Glyco-Hgb Changed Diabetes Management  Conversation Moves From Chastising About Caloric Intake to Empowering People To Seek Nutrition  Weight Loss and Behavior Modification Happens Painlessly Ray Kordonowy MD ABIM ABCL
    39. 39. Get Paid To Do The Right Thing  Tired of Begging For Insurance Reimbursement?  Do You Want People To Change Their Bad Eating Habits?  Do You Want To Educate People On Healthy Lifestyle Choices?  Do You Want To Be Part Of The Healthcare Solution?  Do You Wish To Be Cost-Effective?
    40. 40. Health Care Professional Biophotonic Scanner Income Stream
    41. 41. Bio-Photonic Scanner Worksheet (You may change yellow cells only) New scans per day % new ADR sign-up Average ADR $ value 10 Annual Attrition Rate 20% New ADR Scan Income $ 122.00 Recurrent ADR Scan Inc $ $ 80% Start-up Investment 10.00 Scan Fees 5.00 $ $ 3,250.00 20.00 Note: An ADR is a Pharmanex product user on Autoship. Disclaimer: For illustration purposes only. This is not a gurantee of income. Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 24 Month 36 200 0 10 200 0 10 200 40 12 200 40 12 200 80 14 200 80 14 200 120 16 200 120 16 200 160 18 200 160 18 200 200 20 200 200 20 200 440 32 200 680 44 40 0 40 40 40 80 40 77 117 40 112 152 40 145 185 40 175 215 40 203 243 40 230 270 40 255 295 40 278 318 40 299 339 40 319 359 40 477 517 40 546 586 Gross ADR Volume $4,880 $9,760 $14,315 $18,566 $22,533 $26,236 $29,693 $32,918 $35,929 $38,739 $41,362 $43,810 $63,105 $71,537 Total Commission % 5% 22% 23% 23% 23% 24% 24% 24% 24% 24% 24% 24% 25% 25% $244 $2,147 $3,292 $4,270 $5,183 $6,297 $7,126 $7,900 $8,623 $9,297 $9,927 $10,514 $15,776 $17,884 $400 $400 $600 $600 $800 $800 $1,000 $1,000 $1,200 $1,200 $1,400 $1,400 $2,600 $3,800 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 ($200) ($105) ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 ($200) $0 $1,090 $6,347 $7,692 $8,670 $9,783 $10,897 $11,926 $12,700 $13,623 $14,297 $15,127 $15,714 $22,176 $25,484 New Scans/Month (20 days per month) Recurrent Scans Total Scans/day New ADR's/Month Recurrent ADR's Total Monthly Autoships ADR Commissions ADR Scan Revenue 1 Cash Income from Scanning Less Start-up Investment Less Scan Certificate Cost Less Net Scan Lease Payment Total Monthly Income 1 ($3,250) ADR Scan Revenue is $10 for every new LifePak Nano order and $5 for every recurring scan. Version 2009-05-12 Annual Practice Income $127,867 Year 1 (Months 1-12) $236,563 Year 2 (Months 13-24) $289,930 Year 3 (Months 25-36)
    42. 42. $3250 Start-up 8 boxes of Lifepak Nano2 boxes of Lifepak 2 bottles of Vitox 6 bottles of g3 2 Bottles of Vitality 600 scan cards – ($12,000 value)$300 free product credit $500 deposit on Scanner Technology, TRAINING, & Support Monthly Expense - $100 product order $209 Maintenance on scanner (waived after 42 patients on Lifepak Nano or $5000 in monthly product volume)
    43. 43. Scan Revenue Screening Fee - $20 per scan 5 patients/day @ $20 scan = $25,000/yr 10 patients/day @ $20 scan = $50,000/yr
    44. 44. Scan Revenue Residuals from Lifepak Therapy Doesn’t Include Dietary Counseling Services, ETC
    45. 45. Residuals from Lifepak 100 patients = $30,000/yr 200 patients = $60,000/yr 300 patients = $90,000/yr Average Practice: 3,000 - 6,000 patients 5% Lifepak Nano Therapy = $45,00090,000/yr
    46. 46. Who is going to solve this problem? 2005 2002 2009 2008 2010 2004 2007 2006 003 1994 1993 2000 1999 2001 1998 1997 1996 1995 1992 1991 1989 1988 1987 1990 1986 1985 NO DATA <10% 10%-14% 15%-19% 20%-24% 25%-29% ≥30% www.CDC.gov/
    47. 47. Dr. Kordonowy Finds Meal Replacements Helpful  “I Find Meal Replacement In Dietary Planning To Be More Effective Than Simple Caloric Accounting Methods”  “The TR System will and the R90 3/2/1 Plan Has Provided Sound Nutrition With A Comprehensive, Permanent Solution To Weight Loss And Maintenance”  “Having Physicians, Dietitians and Other Health Professionals Offer Sound Solutions Places The Right Work-force In Charge Of Weight Management”
    48. 48. TR 90- The world’s first genetic solution to weight management based on gene expression science.
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