Anton Kopytov, Partner Invention at Mindshare Russia<br />Effective PowerPoint presentation<br />1<br />How to develop and...
Eventually it happens to everyone<br />Planning<br />Developing<br />Delivering<br />1<br />2<br />3<br />2<br />How to de...
Although PPT is de facto standard it is not always necessary<br />3<br />How to develop and deliver presentation<br />
Define objective of presentation...<br />…lecture?<br />…discussion?<br />…10 min report?<br />4<br />How to develop and d...
PLANNING<br />1<br />5<br />How to develop and deliver presentation<br />
STEP 1:Grazing<br /><ul><li>5/15/80 rule</li></ul>6<br />How to develop and deliver presentation<br />
Step 1<br />The method<br />The outcome<br />7<br />How to develop and deliver presentation<br />
STEP 2: Looking for Meaning<br />8<br />How to develop and deliver presentation<br />
Create Links and Connections<br />9<br />How to develop and deliver presentation<br />
Thelinksarenotalways soobvious<br />10<br />How to develop and deliver presentation<br />
STEP 3:Drop it<br /><ul><li>Put it as far from your mind as possible
Take a break
Get away from it</li></ul>11<br />How to develop and deliver presentation<br />
STEP 4: Distil and Adopt<br />How to develop and deliver presentation<br />12<br />
STEP 5: Writing the Presentation<br />13<br />How to develop and deliver presentation<br />
PLANNING<br />Graze<br />Look for Meaning<br />Drop It<br />Distil and Adopt<br />Write<br />1<br />2<br />3<br />4<br />5...
DEVELOPING<br />2<br />15<br />How to develop and deliver presentation<br />
WHY do we make presentations?<br />16<br />How to develop and deliver presentation<br />
... to win<br />17<br />How to develop and deliver presentation<br />
... to sell<br />18<br />How to develop and deliver presentation<br />
... to be favoured<br />19<br />How to develop and deliver presentation<br />
Our routine<br />Breathing and living media<br />Create presentations to communicate our ideas, strategies, results...<br ...
21<br />How to develop and deliver presentation<br /><15% <br />of time for advertising<br /><5%<br />of time for media<br />
Winning and preferred team is not only...<br />...cleverest<br />...best buying<br />...nicest <br />22<br />How to develo...
But the team that the client best understands<br />23<br />How to develop and deliver presentation<br />
Tips for effective PowerPoint<br />24<br />How to develop and deliver presentation<br /><ul><li>Tell emotional story
Simple and short
A visual medium
Keep it visible
Make it impactful</li></li></ul><li>Presentation is a Story<br />25<br />How to develop and deliver presentation<br />
Break your story into sections<br />26<br />How to develop and deliver presentation<br /><ul><li>A section is a slightly d...
It allows the audience to follow you much better</li></li></ul><li>Show me the money slide first<br />27<br />How to devel...
If you put your conclusions first, people are more likely to stay with you until the end<br />28<br />How to develop and d...
“So what?”<br />29<br />How to develop and deliver presentation<br /><ul><li>So, what of it?
Why am I writing this?</li></li></ul><li>Presentation is a VISUAL mediumnot a reading exercise<br />30<br />How to develop...
Make each page worth looking at<br />31<br />How to develop and deliver presentation<br />
Stick to the rule of THREE<br />Catchy title for a slide with one idea<br />Top 3 things to explain the details<br /><ul><...
Make numbers meaningful<br />How to develop and deliver presentation<br />33<br />12 GB of music in iPod<br />enough to li...
Keep it simple<br />34<br />How to develop and deliver presentation<br />
Limit the amount of information on each slide<br />35<br />How to develop and deliver presentation<br /><ul><li>Slides sho...
...not a detailed account of all information</li></li></ul><li>Readable and simple tables<br />How to develop and deliver ...
PowerPoint allows to annotate slides with notes<br />37<br />How to develop and deliver presentation<br />
Slides are not cue cards<br />38<br />How to develop and deliver presentation<br />
How to develop and deliver presentation<br />39<br />Keep it short<br />
Keep it visible and impactful<br />40<br />How to develop and deliver presentation<br />
How to develop and deliver presentation<br />41<br />Do not go into small fonts<br />
Content must be readable to the person seated furthest from the screen<br />42<br />How to develop and deliver presentatio...
Useformattedtransitionswithcare<br />How to develop and deliver presentation<br />43<br />Whizzing swirlings are great if ...
If you don’t want your audience to read your point ahead of a time…<br />44<br />How to develop and deliver presentation<b...
Avoid using images supplied with PowerPoint<br />How to develop and deliver presentation<br />45<br /><br /><ul><li>Most ...
Use http://www.corbis.com, http://flickr.com, …</li></li></ul><li>Rehearse, Rehearse, Rehearse… <br />46<br />How to devel...
Rehearse, Rehearse, Rehearse…<br />The previous Friday: first walk-through<br />Monday morning: walk-through w. full scrip...
Remember of time limit<br />48<br />How to develop and deliver presentation<br /><ul><li>You should cover all the points a...
Your audience should be allowed to ask questions without fear of being cut off </li></li></ul><li>DELIVERING<br />3<br />4...
Ignite Your Enthusiasm<br />50<br />How to develop and deliver presentation<br />Engage your listeners’ passion<br />by ta...
51<br />How to develop and deliver presentation<br />“We’re going to make history together today...”<br />“Today we’re int...
Strike these from your speech<br />52<br />How to develop and deliver presentation<br /><ul><li>Maybe
I think
Well you know
Uh, um, ah…
Optimized, synergy…</li></li></ul><li>Navigate the Way<br />53<br />How to develop and deliver presentation<br />Present y...
54<br />How to develop and deliver presentation<br />“Today Apple is going to reinvent the phone”<br />
Outline your Presentation<br />55<br />How to develop and deliver presentation<br /><ul><li>Articulate vision
Describe the structure
Open and close each section with clear transitions</li></li></ul><li>How to develop and deliver presentation<br />56<br />
Sell the Benefit<br />57<br />How to develop and deliver presentation<br />Explain the real-world problem, then offer your...
How to develop and deliver presentation<br />58<br />
Engage and speak to your AUDIENCE<br />59<br />How to develop and deliver presentation<br />
Make and hold eye contact with everyone individually<br />60<br />How to develop and deliver presentation<br />
Speak loudly<br />61<br />How to develop and deliver presentation<br />
Read the audience,keep a good pace<br />62<br />How to develop and deliver presentation<br />
The next slide if you feel restlessness<br />63<br />How to develop and deliver presentation<br />
Be an actor - learn how to excite<br />64<br />How to develop and deliver presentation<br />
Use body language to dramatize points<br />65<br />How to develop and deliver presentation<br />
Use two levels of communication<br />How to develop and deliver presentation<br />66<br />Content<br />Way of delivery<br />
Make sure the message coheres with the non-verbal communication <br />How to develop and deliver presentation<br />67<br /...
Be quick fingered<br />68<br />How to develop and deliver presentation<br />
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How To Develop And Give Presentation

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  • Each purpose requires its own formatAnd PowerPoint not always taps into each requirement
  • George: Something in the way she moves Reminds me of… 5 syllablesJohn: …of a cauliflowerGeorge: -&gt; no other lower
  • Keep working on your idea until it is right
  • We want to walk people through the same steps we followed to arrive at an answerWe are proud of the thinking process we went throughWe think it brings credibility by explaining the details before coming to the conclusionBut if you wait until the end to present your conclusions, you make it much more difficult for your audience to stay with youWhen you flip the outline and present your conclusions first - your audience knows up-front where you&apos;re going, and can pay attention to the reasons why or how to do what you recommendYou still present the same information, but present your conclusions first and your reasoning second
  • Remember that PowerPoint allows you to annotate your slidesWhen printed, those notes appear bellow your slide on the printed pageWrite any topics that you want to cover or avoid on these notesYour notes are not a script: your audience will become detached if you stare at a paper the entire time
  • Remember that the audience should listen to you not read the screenIf you find yourself writing entire sentences as BULLET POINTS, stopResist the temptation to write excessively long pointsWrite just enough to remind yourself on what you should say
  • If the audience has never seen a PowerPoint presentation before they will ooh and aahIf the audience have seen one before, they will groan at your attempt to look cool
  • Use ‘Appear’ buttonThis allows each point to appear after a certain amount of time, or when you click the mouseThis is the only animation that should ever be used with text Be careful of using such animation too often, especially if you will not necessarily be standing by the computer the entire timeThe audience will grow tired of your constant clicking and you run the risk of talking ahead of your points
  • Rehearse your presentation at least twiceIf possible, rehearse on the same projector that you will use for the actual presentationIf text is too hard to read, tweak the fonts and color schemesPractice your timings: if you feel like you are spending too much time on a slide, consider breaking it up into different slides
  • If you honestly believe that something is “amazing,” go ahead and say it.As listeners, we are giving you permission to be excited and passionate and to have fun! After all, if you’re not passionate about the topic, how is your audience going to be?
  • To reinvent the phone. This mantra is simple, bold, and reflects a concise core purpose that is easy for listeners to remember and to rally around. Note that it is also under ten words.
  • Emphasize what you want them to remember
  • Once Jobs reveals his one-liner — his core vision — he immediately launches into a discussion of why the world needs a new phone. A solution is inspiring only when it cures a real-world pain. Jobs sells the benefit of the phone by first describing the current state of the industry. The problem, he says, “is [smartphones] are not that smart, and they are not that easy to use.We want to make a leapfrog product that is way smarter than any mobile device has ever been and super easy to use. That is what iPhone is.”Jobs continues to describe the problem on most smartphones: keyboards, which take up more than one-third of the phone whether the person is using them or not. The Apple solution is to create a “revolutionary interface” that will get rid of the buttons and create one giant screen. This brings up the problem — how do you get around the screen with no scroll wheel or stylus?Again, Jobs sets up a problem and offers a solution: “We’re going to use the best pointing device in the world,” he says. “A device we’re all born with. Our fingers.” Jobs then describes Apple’s new “multi-touch” technology that accurately responds to the touch of a finger to bring up applications on the phone.
  • It makes each person feel important and works wonderfully in keeping their attention
  • Don’t labour a point if you see they have already understood it
  • Do not shift feet, move about… in a distracting wayWhatever space you have use it to the maximumWalk through the roomDon’t sit downControl the space between you and the audience
  • PowerPoint provides a wide array of navigation shortcuts for use during presentationsTo see them, right-click in Slide Show view and click &quot;Help“Memorize the most useful ones, or write them down on an index card for quick reference.
  • Test any video, etc. prior to presentation to make sure everything will run smoothly:Do not include external mediaEven if you&apos;re making the presentation from your own laptop, expect something to go wrongFirst of all, PowerPoint displays a warning message when it is about to launch an external application (this is to prevent presentations from launching trojan horses)Once you click OK to approve the application being launched, there will be a five to ten second delayIf you can talk through this, fine. Extra dialogs will often launchWinamp will remind you to download the latest version unless explicitly told not toQuickTime Player ever since version 4 displays a registration nag screen most of the time
  • How To Develop And Give Presentation

    1. 1. Anton Kopytov, Partner Invention at Mindshare Russia<br />Effective PowerPoint presentation<br />1<br />How to develop and deliver presentation<br />
    2. 2. Eventually it happens to everyone<br />Planning<br />Developing<br />Delivering<br />1<br />2<br />3<br />2<br />How to develop and deliver presentation<br />
    3. 3. Although PPT is de facto standard it is not always necessary<br />3<br />How to develop and deliver presentation<br />
    4. 4. Define objective of presentation...<br />…lecture?<br />…discussion?<br />…10 min report?<br />4<br />How to develop and deliver presentation<br />
    5. 5. PLANNING<br />1<br />5<br />How to develop and deliver presentation<br />
    6. 6. STEP 1:Grazing<br /><ul><li>5/15/80 rule</li></ul>6<br />How to develop and deliver presentation<br />
    7. 7. Step 1<br />The method<br />The outcome<br />7<br />How to develop and deliver presentation<br />
    8. 8. STEP 2: Looking for Meaning<br />8<br />How to develop and deliver presentation<br />
    9. 9. Create Links and Connections<br />9<br />How to develop and deliver presentation<br />
    10. 10. Thelinksarenotalways soobvious<br />10<br />How to develop and deliver presentation<br />
    11. 11. STEP 3:Drop it<br /><ul><li>Put it as far from your mind as possible
    12. 12. Take a break
    13. 13. Get away from it</li></ul>11<br />How to develop and deliver presentation<br />
    14. 14. STEP 4: Distil and Adopt<br />How to develop and deliver presentation<br />12<br />
    15. 15. STEP 5: Writing the Presentation<br />13<br />How to develop and deliver presentation<br />
    16. 16. PLANNING<br />Graze<br />Look for Meaning<br />Drop It<br />Distil and Adopt<br />Write<br />1<br />2<br />3<br />4<br />5<br />14<br />How to develop and deliver presentation<br />
    17. 17. DEVELOPING<br />2<br />15<br />How to develop and deliver presentation<br />
    18. 18. WHY do we make presentations?<br />16<br />How to develop and deliver presentation<br />
    19. 19. ... to win<br />17<br />How to develop and deliver presentation<br />
    20. 20. ... to sell<br />18<br />How to develop and deliver presentation<br />
    21. 21. ... to be favoured<br />19<br />How to develop and deliver presentation<br />
    22. 22. Our routine<br />Breathing and living media<br />Create presentations to communicate our ideas, strategies, results...<br />20<br />How to develop and deliver presentation<br />
    23. 23. 21<br />How to develop and deliver presentation<br /><15% <br />of time for advertising<br /><5%<br />of time for media<br />
    24. 24. Winning and preferred team is not only...<br />...cleverest<br />...best buying<br />...nicest <br />22<br />How to develop and deliver presentation<br />
    25. 25. But the team that the client best understands<br />23<br />How to develop and deliver presentation<br />
    26. 26. Tips for effective PowerPoint<br />24<br />How to develop and deliver presentation<br /><ul><li>Tell emotional story
    27. 27. Simple and short
    28. 28. A visual medium
    29. 29. Keep it visible
    30. 30. Make it impactful</li></li></ul><li>Presentation is a Story<br />25<br />How to develop and deliver presentation<br />
    31. 31. Break your story into sections<br />26<br />How to develop and deliver presentation<br /><ul><li>A section is a slightly different topic
    32. 32. It allows the audience to follow you much better</li></li></ul><li>Show me the money slide first<br />27<br />How to develop and deliver presentation<br />
    33. 33. If you put your conclusions first, people are more likely to stay with you until the end<br />28<br />How to develop and deliver presentation<br />
    34. 34. “So what?”<br />29<br />How to develop and deliver presentation<br /><ul><li>So, what of it?
    35. 35. Why am I writing this?</li></li></ul><li>Presentation is a VISUAL mediumnot a reading exercise<br />30<br />How to develop and deliver presentation<br />
    36. 36. Make each page worth looking at<br />31<br />How to develop and deliver presentation<br />
    37. 37. Stick to the rule of THREE<br />Catchy title for a slide with one idea<br />Top 3 things to explain the details<br /><ul><li>What you talk during the slide can be much more than your top three bullets</li></ul>How to develop and deliver presentation<br />32<br />
    38. 38. Make numbers meaningful<br />How to develop and deliver presentation<br />33<br />12 GB of music in iPod<br />enough to listen to your music if you travel to Moon and back<br />
    39. 39. Keep it simple<br />34<br />How to develop and deliver presentation<br />
    40. 40. Limit the amount of information on each slide<br />35<br />How to develop and deliver presentation<br /><ul><li>Slides should be a visual aid...
    41. 41. ...not a detailed account of all information</li></li></ul><li>Readable and simple tables<br />How to develop and deliver presentation<br />36<br />Attitude towards advertising<br />Source: MMI, Russia, 2009<br />
    42. 42. PowerPoint allows to annotate slides with notes<br />37<br />How to develop and deliver presentation<br />
    43. 43. Slides are not cue cards<br />38<br />How to develop and deliver presentation<br />
    44. 44. How to develop and deliver presentation<br />39<br />Keep it short<br />
    45. 45. Keep it visible and impactful<br />40<br />How to develop and deliver presentation<br />
    46. 46. How to develop and deliver presentation<br />41<br />Do not go into small fonts<br />
    47. 47. Content must be readable to the person seated furthest from the screen<br />42<br />How to develop and deliver presentation<br />
    48. 48. Useformattedtransitionswithcare<br />How to develop and deliver presentation<br />43<br />Whizzing swirlings are great if done appropriately…<br />…and really annoying if they are not<br />
    49. 49. If you don’t want your audience to read your point ahead of a time…<br />44<br />How to develop and deliver presentation<br />
    50. 50. Avoid using images supplied with PowerPoint<br />How to develop and deliver presentation<br />45<br /><br /><ul><li>Most people in your audience have seen them already
    51. 51. Use http://www.corbis.com, http://flickr.com, …</li></li></ul><li>Rehearse, Rehearse, Rehearse… <br />46<br />How to develop and deliver presentation<br />
    52. 52. Rehearse, Rehearse, Rehearse…<br />The previous Friday: first walk-through<br />Monday morning: walk-through w. full scripts<br />Tuesday afternoon: dress rehearsal<br />Wednesday morning: final dress rehearsal<br />How to develop and deliver presentation<br />47<br />
    53. 53. Remember of time limit<br />48<br />How to develop and deliver presentation<br /><ul><li>You should cover all the points and allow time for Q&A
    54. 54. Your audience should be allowed to ask questions without fear of being cut off </li></li></ul><li>DELIVERING<br />3<br />49<br />How to develop and deliver presentation<br />
    55. 55. Ignite Your Enthusiasm<br />50<br />How to develop and deliver presentation<br />Engage your listeners’ passion<br />by tapping <br />into your own<br />
    56. 56. 51<br />How to develop and deliver presentation<br />“We’re going to make history together today...”<br />“Today we’re introducing revolutionary products...”<br />“We are so excited about this. It’s incredible...”<br />“We’ve got amazing stuff to show you this morning...”<br />
    57. 57. Strike these from your speech<br />52<br />How to develop and deliver presentation<br /><ul><li>Maybe
    58. 58. I think
    59. 59. Well you know
    60. 60. Uh, um, ah…
    61. 61. Optimized, synergy…</li></li></ul><li>Navigate the Way<br />53<br />How to develop and deliver presentation<br />Present your theme as a mantra to help your listeners remember it easily<br />
    62. 62. 54<br />How to develop and deliver presentation<br />“Today Apple is going to reinvent the phone”<br />
    63. 63. Outline your Presentation<br />55<br />How to develop and deliver presentation<br /><ul><li>Articulate vision
    64. 64. Describe the structure
    65. 65. Open and close each section with clear transitions</li></li></ul><li>How to develop and deliver presentation<br />56<br />
    66. 66. Sell the Benefit<br />57<br />How to develop and deliver presentation<br />Explain the real-world problem, then offer your solution<br />
    67. 67. How to develop and deliver presentation<br />58<br />
    68. 68. Engage and speak to your AUDIENCE<br />59<br />How to develop and deliver presentation<br />
    69. 69. Make and hold eye contact with everyone individually<br />60<br />How to develop and deliver presentation<br />
    70. 70. Speak loudly<br />61<br />How to develop and deliver presentation<br />
    71. 71. Read the audience,keep a good pace<br />62<br />How to develop and deliver presentation<br />
    72. 72. The next slide if you feel restlessness<br />63<br />How to develop and deliver presentation<br />
    73. 73. Be an actor - learn how to excite<br />64<br />How to develop and deliver presentation<br />
    74. 74. Use body language to dramatize points<br />65<br />How to develop and deliver presentation<br />
    75. 75. Use two levels of communication<br />How to develop and deliver presentation<br />66<br />Content<br />Way of delivery<br />
    76. 76. Make sure the message coheres with the non-verbal communication <br />How to develop and deliver presentation<br />67<br />Credibility<br />Trust<br />
    77. 77. Be quick fingered<br />68<br />How to develop and deliver presentation<br />
    78. 78. Be ready and prepared<br />69<br />How to develop and deliver presentation<br /><ul><li>What if the projector breaks?
    79. 79. What is your laptop crashes?
    80. 80. Can you pick up where you left off?</li></li></ul><li>How to develop and deliver presentation<br />70<br />Have at least one hard copy and paper at hand<br />
    81. 81. Acknowledge point of view of a hostile audience<br />71<br />How to develop and deliver presentation<br /><ul><li>That at least might get them to listen</li></li></ul><li>Test technical details beforehand<br />72<br />How to develop and deliver presentation<br />
    82. 82. Technical difficulties during presentation are disastrous<br />How to develop and deliver presentation<br />73<br />
    83. 83. Get off the internet<br />How to develop and deliver presentation<br />74<br />
    84. 84. DELIVERING<br />Ignite enthusiasm<br />Navigate the way<br />Sell the benefit<br />Know PowerPoint<br />Be an actor<br />Get off the internet<br />1<br />75<br />How to develop and deliver presentation<br />2<br />3<br />4<br />5<br />6<br />
    85. 85. Turn off the projector when you are not using it<br />76<br />How to develop and deliver presentation<br />
    86. 86. Thank youAnton.Kopytov@MindshareWorld.com<br />

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