Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
 

Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)

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Although tools are amazing things they can also hold us back and stop us from achieving truly creative work. Over 70 slides Mike picks apart the reasons we love tools and highlights lots of ways to ...

Although tools are amazing things they can also hold us back and stop us from achieving truly creative work. Over 70 slides Mike picks apart the reasons we love tools and highlights lots of ways to make you more creative and work smarter.

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  • Explain this was a couple of years agoDELETE IN SLIDESHARE VERSION
  • DELETE IN SLIDESHARE VERSION
  • The day Panda and Penguin hit our tools didn’t magically update, people had to adapt on the spot.DELETE IN SLIDESHARE VERSION
  • If you don’t have the same hard assets as your competitors you can’t win with tools. And if you do have the same tools (after all most are cheap) then how do you differentiate?
  • Explain each step
  • Eben Upton, Executive Director of the Raspberry Pi Foundation (http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-work) Image - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg
  • http://www.flickr.com/photos/thehub/3700509015/in/photostream/– Edward de Bono
  • http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html
  • http://www.entrepreneur.com/article/226231Image - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
  • http://www.entrepreneur.com/article/226231Image - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
  • PURCHASED – FOTOLIATurn off your computer and phone – how many of us are multi tasking right now?
  • PURCHASED - FOTOLIA
  • Source: Information Is Beautiful
  • Source: Koozai
  • http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done
  • Source: http://www.youtube.com/watch?v=rS1v3pn7440
  • Source: http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/
  • IMAGE: http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpgDon’t find someone who constantly puts you down, that stifles creativity.
  • No robotic thinking
  • No robotic thinking

Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013) Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013) Presentation Transcript

  • 86 BILLION FREE TOOLSWHY YOUR BRAIN IS THEBEST TOOL OF ALLBy Mike Essex@Koozai_Mike
  • There are:86BILLIONneuronsin the brain
  • REAL LIFE EXAMPLEWe tested After 3 We a link months submittedbuilding none 210 links tool accepted
  • REAL LIFE EXAMPLEWe tested After 3 We a link months submittedbuilding none 210 links tool accepted
  • RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93%advert got get 0.05% decrease!78% CTR CTR Source: Andrew Chen
  • RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93%advert got get 0.05% decrease!78% CTR CTR Source: Andrew Chen
  • RAPID CHANGE #2
  • Creative The Robot Curve Work Marty Neumeier Skilled Work Rote Work Non Creative Work Roboticis becoming robotic Work
  • Source: BrightonSEO
  • “Get as much educationas you can. Nobody cantake that away from you.” Eben Upton, Executive Director of the Raspberry Pi Foundation Source: LifeHacker
  • "Without creativity, therewould be noprogress, and we wouldbe forever repeating thesame patterns.”Edward de BonoPhysician, author, inventor and consultant Source: Good Reads
  • Creativity Is The BestWay To Become Better Than Tools
  • So How Can You Become More Creative?
  • FIND ASANCTUARY
  • Employees at McLellanMarketing Group put acone outside their officedoor when they wantprivacy.
  • “I got more done in those90 minutes than I had allweek. And best of all….Ifelt great. I felt calm, I feltsuccessful. I felt like I wasback in control.“ - Drew McLellan Source: Drew’s Marketing Minute
  • Or afind a room you can useFind room where you forso no one else canblock out the the task,can get some privacy andbook it time and stick to it.use it during your time.
  • "I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing Source: Entrepreneur.com
  • "I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing Source: Entrepreneur.com
  • SHRINK YOURPROBLEMS
  • Broken Goal: Make somethingpeople want to read and share
  • Better Goal: Make something thatresonates with people and captures their interest
  • Then break the goal into manageable steps
  • Task One Task Three Take a 15- (25 (25 30 MinuteMinutes) Minutes) Break 3-5 3-5 min min break break 3-5 min break Task Two Task Four Task Five (25 (25 (25 Minutes) Minutes) Minutes) The Pomodoro Technique Francesco Cirillo
  • Reward yourself foraccomplishments,rather than saying: “I have to get thisdone RIGHT NOW!”
  • Getting ThingsDone Workflow David Allen Source: LifeDev
  • A place foreverything andeverything in its place
  • USE LESSRESOURCES
  • Source: Snopes
  • INBOX ZERODelete Delegate Respond Defer Do
  • MORE EMAIL TIPS
  • BEBORED
  • Step Away From The PC
  • And Breathe….
  • “For kids, being bored isthe best possible thing – itfosters imagination andself-entertainment, and letsthem dream and think.”David PierceSenior Reviews EditorThe Verge Source: Digitizd
  • ABSORBMATERIAL
  • “Reading Poetry CanHelp You Learn HowTo Write Headlines”Lyndon Antcliffe
  • Source: Life Hacker
  • Source: YouTube
  • Source: Twisted Sifter
  • DO SOMETHINGNEW
  • YOU NEEDFEEDBACK
  • If all else fails….
  • COPY THEPRESIDENT
  • “The president has threemoments in his schedule thatare unquestionably his: themorning workout, his dinner withhis daughters, and the nighttimeafter his family falls asleep.”Sean BlandaAssociate Editor andProducer of 99U Source: 99u
  • 1 Take control of your time
  • 2 Free your mind
  • 3 Find inspiration
  • 4 Make amazing things!
  • THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com
  • IMAGE SOURCES2 - © vladgrin - Fotolia.com3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-services-3717347http://everything-pr.com/content-marketing-tools/240289/http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for-brands-and-marketers/http://www.slideshare.net/langwitches/70-tools-70-minutes4,5,8 - © alphaspirit - Fotolia.com11 - http://doghalloweencostumesshop.com/item_121/Penguin-Dog-Costume.htm/ http://www.buy.com/th/alphakey-products-costume.html12,13 - © Rudie - Fotolia.com14 - © dimdimich - Fotolia.com15 - © Africa Studio - Fotolia.com16 - © Vibe Images - Fotolia.com18 - © charles taylor - Fotolia.com19 - © Gennadiy Poznyakov - Fotolia.com20 - http://www.brightonseo.com/uk-seo-salary-survey/
  • IMAGE SOURCES21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg22 - http://www.flickr.com/photos/thehub/3700509015/in/photostream/25/ 26 - http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html27 / 62 - © Koozai.com28 / 29 - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg36 - http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif44 - © Andrey Zyk - Fotolia.com46 / 47 - © Mike Essex48 - https://twitter.com/piercedavid50 - © Lonely - Fotolia.com52 - Information Is Beautiful56 - © lassedesignen - Fotolia.com57 - http://www.youtube.com/watch?v=rS1v3pn744058 - http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/63 - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg67 - http://www.flickr.com/photos/intelphotos/6763303437/
  • REFERENCESSlides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughsSlide 20: http://www.brightonseo.com/uk-seo-salary-survey/Slide 21: http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-workSlide 22: http://www.goodreads.com/author/quotes/6980.Edward_De_BonoSlide 26: http://www.drewsmarketingminute.com/2008/09/unless-the-buil.htmlSlide 28: http://www.entrepreneur.com/article/226231Slide 36: http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gifSlide 39: http://www.snopes.com/language/literary/greenegg.aspSlide 40: http://www.digitizd.com/2009/06/22/unplug-yourself-sparingly/Slide 55: http://lifehacker.com/5365012/the-best-sounds-for-getting-work-doneSlide 57: http://www.youtube.com/watch?v=rS1v3pn7440Slide 58: http://www.twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/Slide 61: http://www.pointblankseo.com/creative-link-buildingSlide 67: http://99u.com/articles/7223/how-barack-obama-gets-things-done
  • THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com