86 BILLION FREE TOOLSWHY YOUR BRAIN IS THEBEST TOOL OF ALLBy Mike Essex@Koozai_Mike
There are:86BILLIONneuronsin the brain
REAL LIFE EXAMPLEWe tested                After 3               We a link                  months            submittedbuil...
REAL LIFE EXAMPLEWe tested                After 3               We a link                  months            submittedbuil...
RAPID CHANGE #1 The first     Now   ever      Facebook     That’s a  banner      adverts     99.93%advert got   get 0.05% ...
RAPID CHANGE #1 The first     Now   ever      Facebook     That’s a  banner      adverts     99.93%advert got   get 0.05% ...
RAPID CHANGE #2
Creative                           The Robot Curve  Work                     Marty Neumeier               Skilled         ...
Source: BrightonSEO
“Get as much educationas you can. Nobody cantake that away from you.”                         Eben              Upton, Exe...
"Without creativity, therewould be noprogress, and we wouldbe forever repeating thesame patterns.”Edward de BonoPhysician,...
Creativity Is The BestWay To Become Better     Than Tools
So How Can You Become More   Creative?
FIND ASANCTUARY
Employees at McLellanMarketing Group put acone outside their officedoor when they wantprivacy.
“I got more done in those90 minutes than I had allweek. And best of all….Ifelt great. I felt calm, I feltsuccessful. I fel...
Or afind a room you can useFind      room where you   forso no one else canblock out the          the task,can get some pr...
"I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing                    Source: Entrepreneur.com
"I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing                    Source: Entrepreneur.com
SHRINK YOURPROBLEMS
Broken Goal: Make somethingpeople want to read    and share
Better Goal: Make something thatresonates with people  and captures their       interest
Then break   the     goal       into         manageable            steps
Task One              Task Three               Take a 15-   (25                   (25                   30 MinuteMinutes) ...
Reward yourself foraccomplishments,rather than saying: “I have to get thisdone RIGHT NOW!”
Getting ThingsDone Workflow David Allen                 Source: LifeDev
A place foreverything andeverything in its     place
USE LESSRESOURCES
Source: Snopes
INBOX ZERODelete           Delegate        Respond         Defer              Do
MORE EMAIL TIPS
BEBORED
Step Away From The PC
And Breathe….
“For kids, being bored isthe best possible thing – itfosters imagination andself-entertainment, and letsthem dream and thi...
ABSORBMATERIAL
“Reading Poetry CanHelp You Learn HowTo Write Headlines”Lyndon Antcliffe
Source: Life Hacker
Source: YouTube
Source: Twisted Sifter
DO SOMETHINGNEW
YOU NEEDFEEDBACK
If all else fails….
COPY THEPRESIDENT
“The president has threemoments in his schedule thatare unquestionably his: themorning workout, his dinner withhis daughte...
1   Take control    of your time
2   Free your      mind
3      Find    inspiration
4   Make amazing       things!
THANK YOU FOR LISTENING         @Koozai_Mike         mike.essex@koozai.com         0845 485 1262         koozai.com
IMAGE SOURCES2 - © vladgrin - Fotolia.com3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-services-...
IMAGE SOURCES21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg22 - http://www.flickr.com/photos/thehub/3700509015/in/p...
REFERENCESSlides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughsSlide 20: http://www.brightonseo.com...
THANK YOU FOR LISTENING         @Koozai_Mike         mike.essex@koozai.com         0845 485 1262         koozai.com
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
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Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)

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Although tools are amazing things they can also hold us back and stop us from achieving truly creative work. Over 70 slides Mike picks apart the reasons we love tools and highlights lots of ways to make you more creative and work smarter.

You can learn more about us at http://www.koozai.com

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  • Explain this was a couple of years agoDELETE IN SLIDESHARE VERSION
  • DELETE IN SLIDESHARE VERSION
  • The day Panda and Penguin hit our tools didn’t magically update, people had to adapt on the spot.DELETE IN SLIDESHARE VERSION
  • If you don’t have the same hard assets as your competitors you can’t win with tools. And if you do have the same tools (after all most are cheap) then how do you differentiate?
  • Explain each step
  • Eben Upton, Executive Director of the Raspberry Pi Foundation (http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-work) Image - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg
  • http://www.flickr.com/photos/thehub/3700509015/in/photostream/– Edward de Bono
  • http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html
  • http://www.entrepreneur.com/article/226231Image - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
  • http://www.entrepreneur.com/article/226231Image - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
  • PURCHASED – FOTOLIATurn off your computer and phone – how many of us are multi tasking right now?
  • PURCHASED - FOTOLIA
  • Source: Information Is Beautiful
  • Source: Koozai
  • http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done
  • Source: http://www.youtube.com/watch?v=rS1v3pn7440
  • Source: http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/
  • IMAGE: http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpgDon’t find someone who constantly puts you down, that stifles creativity.
  • No robotic thinking
  • No robotic thinking
  • Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)

    1. 1. 86 BILLION FREE TOOLSWHY YOUR BRAIN IS THEBEST TOOL OF ALLBy Mike Essex@Koozai_Mike
    2. 2. There are:86BILLIONneuronsin the brain
    3. 3. REAL LIFE EXAMPLEWe tested After 3 We a link months submittedbuilding none 210 links tool accepted
    4. 4. REAL LIFE EXAMPLEWe tested After 3 We a link months submittedbuilding none 210 links tool accepted
    5. 5. RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93%advert got get 0.05% decrease!78% CTR CTR Source: Andrew Chen
    6. 6. RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93%advert got get 0.05% decrease!78% CTR CTR Source: Andrew Chen
    7. 7. RAPID CHANGE #2
    8. 8. Creative The Robot Curve Work Marty Neumeier Skilled Work Rote Work Non Creative Work Roboticis becoming robotic Work
    9. 9. Source: BrightonSEO
    10. 10. “Get as much educationas you can. Nobody cantake that away from you.” Eben Upton, Executive Director of the Raspberry Pi Foundation Source: LifeHacker
    11. 11. "Without creativity, therewould be noprogress, and we wouldbe forever repeating thesame patterns.”Edward de BonoPhysician, author, inventor and consultant Source: Good Reads
    12. 12. Creativity Is The BestWay To Become Better Than Tools
    13. 13. So How Can You Become More Creative?
    14. 14. FIND ASANCTUARY
    15. 15. Employees at McLellanMarketing Group put acone outside their officedoor when they wantprivacy.
    16. 16. “I got more done in those90 minutes than I had allweek. And best of all….Ifelt great. I felt calm, I feltsuccessful. I felt like I wasback in control.“ - Drew McLellan Source: Drew’s Marketing Minute
    17. 17. Or afind a room you can useFind room where you forso no one else canblock out the the task,can get some privacy andbook it time and stick to it.use it during your time.
    18. 18. "I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing Source: Entrepreneur.com
    19. 19. "I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing Source: Entrepreneur.com
    20. 20. SHRINK YOURPROBLEMS
    21. 21. Broken Goal: Make somethingpeople want to read and share
    22. 22. Better Goal: Make something thatresonates with people and captures their interest
    23. 23. Then break the goal into manageable steps
    24. 24. Task One Task Three Take a 15- (25 (25 30 MinuteMinutes) Minutes) Break 3-5 3-5 min min break break 3-5 min break Task Two Task Four Task Five (25 (25 (25 Minutes) Minutes) Minutes) The Pomodoro Technique Francesco Cirillo
    25. 25. Reward yourself foraccomplishments,rather than saying: “I have to get thisdone RIGHT NOW!”
    26. 26. Getting ThingsDone Workflow David Allen Source: LifeDev
    27. 27. A place foreverything andeverything in its place
    28. 28. USE LESSRESOURCES
    29. 29. Source: Snopes
    30. 30. INBOX ZERODelete Delegate Respond Defer Do
    31. 31. MORE EMAIL TIPS
    32. 32. BEBORED
    33. 33. Step Away From The PC
    34. 34. And Breathe….
    35. 35. “For kids, being bored isthe best possible thing – itfosters imagination andself-entertainment, and letsthem dream and think.”David PierceSenior Reviews EditorThe Verge Source: Digitizd
    36. 36. ABSORBMATERIAL
    37. 37. “Reading Poetry CanHelp You Learn HowTo Write Headlines”Lyndon Antcliffe
    38. 38. Source: Life Hacker
    39. 39. Source: YouTube
    40. 40. Source: Twisted Sifter
    41. 41. DO SOMETHINGNEW
    42. 42. YOU NEEDFEEDBACK
    43. 43. If all else fails….
    44. 44. COPY THEPRESIDENT
    45. 45. “The president has threemoments in his schedule thatare unquestionably his: themorning workout, his dinner withhis daughters, and the nighttimeafter his family falls asleep.”Sean BlandaAssociate Editor andProducer of 99U Source: 99u
    46. 46. 1 Take control of your time
    47. 47. 2 Free your mind
    48. 48. 3 Find inspiration
    49. 49. 4 Make amazing things!
    50. 50. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com
    51. 51. IMAGE SOURCES2 - © vladgrin - Fotolia.com3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-services-3717347http://everything-pr.com/content-marketing-tools/240289/http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for-brands-and-marketers/http://www.slideshare.net/langwitches/70-tools-70-minutes4,5,8 - © alphaspirit - Fotolia.com11 - http://doghalloweencostumesshop.com/item_121/Penguin-Dog-Costume.htm/ http://www.buy.com/th/alphakey-products-costume.html12,13 - © Rudie - Fotolia.com14 - © dimdimich - Fotolia.com15 - © Africa Studio - Fotolia.com16 - © Vibe Images - Fotolia.com18 - © charles taylor - Fotolia.com19 - © Gennadiy Poznyakov - Fotolia.com20 - http://www.brightonseo.com/uk-seo-salary-survey/
    52. 52. IMAGE SOURCES21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg22 - http://www.flickr.com/photos/thehub/3700509015/in/photostream/25/ 26 - http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html27 / 62 - © Koozai.com28 / 29 - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg36 - http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif44 - © Andrey Zyk - Fotolia.com46 / 47 - © Mike Essex48 - https://twitter.com/piercedavid50 - © Lonely - Fotolia.com52 - Information Is Beautiful56 - © lassedesignen - Fotolia.com57 - http://www.youtube.com/watch?v=rS1v3pn744058 - http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/63 - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg67 - http://www.flickr.com/photos/intelphotos/6763303437/
    53. 53. REFERENCESSlides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughsSlide 20: http://www.brightonseo.com/uk-seo-salary-survey/Slide 21: http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-workSlide 22: http://www.goodreads.com/author/quotes/6980.Edward_De_BonoSlide 26: http://www.drewsmarketingminute.com/2008/09/unless-the-buil.htmlSlide 28: http://www.entrepreneur.com/article/226231Slide 36: http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gifSlide 39: http://www.snopes.com/language/literary/greenegg.aspSlide 40: http://www.digitizd.com/2009/06/22/unplug-yourself-sparingly/Slide 55: http://lifehacker.com/5365012/the-best-sounds-for-getting-work-doneSlide 57: http://www.youtube.com/watch?v=rS1v3pn7440Slide 58: http://www.twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/Slide 61: http://www.pointblankseo.com/creative-link-buildingSlide 67: http://99u.com/articles/7223/how-barack-obama-gets-things-done
    54. 54. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com

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