Website Analytics - 60% Of The Time It Works Every Time

Website Analytics60% of the Time it Works Every Time Anna Lewis @Koozai_Anna

Dear Client,In January you had 2,375 visits and I built 34 links.Love from,Your SEO Monkey

Dear Client,Here are some keywords with numbers:Love from,Your SEO Monkey

Dear Client,Here are some numbers for keywords, showing how well they have improvedcompared to last month:Love from,Your SEO Sheep

Dear Client,I have created a custom report to highlight which keywords and landing pageshave the most visits and how many of these visits are unique, bounce or exit:Love from,Your Amazing SEO

Dear Client,Here is the second part of a custom report to highlight which keywords andlanding pages have the most conversions and best conversion rates:Love from,Your Amazing SEO

Dear Client,Here is your custom report, comparing December to January, showing theareas where improvements have been made and highlighting where we needto focus: Love from, Your Awesome SEO

Custom Reports +Custom Dashboards = Custom Analysis Download this custom report: http://kooz.ai/organicga

Keyword statistics + ranks = Full picture

1. Create Excel document and add list of keywords 2. Export Analytics data CSV and copy to another sheet in document 3. Export ranks to CSV and copy to another sheet in document 4. In sheet use Vlookup to find rank: =VLOOKUP(A3,Rank - Dec11!$B$2:$C$31,2,FALSE) =look for(keyword, rankings table, second column, exact match) 5. Use Vlookup, If and IsNA to find traffic and replace no data with 0 =IF(ISNA(VLOOKUP(A3,Traffic - Dec11!$A$8:$F$407,2,FALSE)),0, VLOOKUP(A3,Traffic - Dec11!$A$8:$F$407,2,FALSE))=if(result is #NA(look for(keyword, traffic data table, second column, exact match)),result to show if it’s #NA, When not NA look for(keyword, traffic data table, second column, exact match))

Why Use an API?• Save time• Increase accuracy• Remove errors• Get unsampled data• Customise reporting

How we savedhours a month!

+ + Macro=

Previously:60 clients x 15 minutes of human input = 15 hours per month

Now: (Template + 60 client details) x Macro = 60 data reports created in 1.5 hours per monthwith 1 minute of human input per month

Excellent Analytics

SEO Tools for Excel

Next Analytics Google Analytics, $79 a year Google Analytics, Facebook, Twitter, LinkedIn and YouTube, $199 a year

Automate Analytics GA Data Grabber by Mikael Thuneberg

SEOGadget’s AdWords API Excel Plugin

Advanced Segment Keyword - Exactly Matches - (not provided)

Landing Pages Dan Barker on how to steal data back: http://kooz.ai/ganotprovided

Standard Attribution in Google Analytics My explanation of first and last click attribution: http://kooz.ai/gaattribution

Multi Channel Funnels 30 DAY Journey to conversion

Overview

Top Conversion Paths

Top Conversion Paths – Brand Intent

Assisted Conversions – Brand Intent

Assisted Conversions - Query Length

Assisted Conversions - Query Length • 1 Word Queries ^s*[^s]+(s+[^s]+){0}s*$ • 2 Word Queries ^s*[^s]+(s+[^s]+){1}s*$ • 3 Word Queries ^s*[^s]+(s+[^s]+){2}s*$ • 4 Word Queries ^s*[^s]+(s+[^s]+){3,}s*$

Custom Grouping Ideas • Longtail vs. Generic • Categories of keywords • Core target keywords • AdWords or email campaigns • Organic, affiliate, paid traffic • Types of social traffic • Split paid traffic by search and display ads • Click from keywords in position 1, 2, 3 etc • Clicks from keywords on page 1, page 2 etc

Review Targets• Optimise relevant keywords• Target different keywords• Look for ways to bring in more new visitors• Invest more in sources that assist conversions

Make On-Page Updates• Target different landing page• Encourage on page interaction• Implement CRO optimisation and tests • Instill benefits • Create urgency • Streamline checkout

Further ReadingKoozai blog for slides and related articles: http://www.koozai.com/blog/Download Custom Report: http://kooz.ai/organicgaDan Barker on how to steal (not provided) data back: http://kooz.ai/ganotprovidedMy explanation of first and last click attribution: http://kooz.ai/gaattributionExcellent Analytics: http://excellentanalytics.com/ and Tom Critchlow explains: http://www.seomoz.org/blog/how-to-export-google-analytics-data-to-excel-via-the-apiSEO Tools for Excel: http://nielsbosma.se/projects/seotools/functions/ and https://seogadget.co.uk/amazing-seo-tools-for-excel/Next Analytics: http://www.nextanalytics.com/Automate Analytics, GA Data Grabber Tool: http://www.gadatagrabbertool.com/SEOGadgets AdWords API Excel Plugin: https://seogadget.co.uk/google-adwords-plugin-excel/Google Analytics API Introduction: http://analytics.blogspot.com/2009/08/analytics-data-in-excel-through-our-api.htmlGetting started yourself: http://code.google.com/apis/analytics/docs/gdata/v3/gdataGettingStarted.htmlGA API Dimensions and Metrics Library: http://code.google.com/apis/analytics/docs/gdata/dimsmets/dimsmets.html

Image Credits7 - http://www.funpeak.com/the-most-beautiful-lips-in-the-human-history/ (Lips)20 - http://www.flickr.com/photos/possan/5361198764/sizes/l/in/photostream/26 - http://www.nowpublic.com/strange/james-may-lego-house-sep-12-side (Lego House)

Anna Lewis (nee Spear) @Koozai_Anna Anna.Lewis@koozai.com /Koozai /Koozai

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Website Analytics - 60% Of The Time It Works Every Time

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