TURNING GOOGLE ANALYTICS INTO A WEBMASTER’S TOOL BOXBRIGHTON SEO – APRIL 2013Anna Lewis@Koozai_Anna
INTRODUCTION
FILL UP YOURANALYTICS TOOL BOX
TODAY’S TAKEAWAYS Testing your website Conversion Rate Optimisation Useable tips Great ideas
TOPREPORTS
ITraffic Sources > Sources > All Traffic >         Medium > Ecommerce
TAKE IT FURTHER
(NOT PROVIDED)Traffic Sources > Sources > Search > Organic    Secondary Dimension = Landing Page
2             FREETESTING      DASH            BOARDSYOUR SITE
UNDERSTAND USERS’ TECHNOLOGYhttp://kooz.ai/ga-tech-dash
UNDERSTANDSITE PERFORMANCE      http://kooz.ai/ga-site-dash
EVENTTRACKING
CUSTOM DATA  Video actions      Downloads  Scroll reach      Blog commentsForm submissions   Drop down menus  Social share...
TRACKING CODE<a href="/downloads/whitepapers/seo-is-great.pdf"onClick="_gaq.push([_trackEvent, whitepaper, download, SEO i...
Review siteUse data to                            Identify what   make                                    could decisions ...
CONVERSION RATEOPTIMISATION
CRO
CROPLANNING
CRO PROCESSChoose    Identify     Reviewpages    objectives     goalsTest      Analyse     Implementmore!     results     ...
CHOOSE VARIATIONS       Copy /               Images       Wording              / Layout  Info                             ...
CHOOSE GOALS                            TransactionsEngagement                 Goal        / Revenue   Interaction        ...
PLAN TESTS           100s of         ideas in our            CRO         Whitepaper!    http://kooz.ai/CRO-whitepaper
CRO IN GA
REVIEW RESULTS
ADDITIONAL    TESTING IN GA         Analyse on page activity                            Enhanced linkEvent tracking       ...
TO SUMMARISE  Identify      Add tracking   Analyseareas to test     codes        results Get better      Continue        M...
IMAGE SOURCESTools (Slide 3) © Anterovium - Fotolia.comChips (slide 4) © Africa Studio - Fotolia.com
HAPPY TRACKING!      anna.lewis@koozai.com      0845 453 1234      @Koozai_Anna
Turning Google Analytics into a Webmaster's Tool Box - Brighton SEO - April 2013
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Turning Google Analytics into a Webmaster's Tool Box - Brighton SEO - April 2013

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Anna Lewis highlights the various ways in which Google Analytics can be used by Webmasters to review important data and make more informed decisions about their website in order to improve results.

For more information visit http://www.koozai.com

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    1. 1. TURNING GOOGLE ANALYTICS INTO A WEBMASTER’S TOOL BOXBRIGHTON SEO – APRIL 2013Anna Lewis@Koozai_Anna
    2. 2. INTRODUCTION
    3. 3. FILL UP YOURANALYTICS TOOL BOX
    4. 4. TODAY’S TAKEAWAYS Testing your website Conversion Rate Optimisation Useable tips Great ideas
    5. 5. TOPREPORTS
    6. 6. ITraffic Sources > Sources > All Traffic > Medium > Ecommerce
    7. 7. TAKE IT FURTHER
    8. 8. (NOT PROVIDED)Traffic Sources > Sources > Search > Organic Secondary Dimension = Landing Page
    9. 9. 2 FREETESTING DASH BOARDSYOUR SITE
    10. 10. UNDERSTAND USERS’ TECHNOLOGYhttp://kooz.ai/ga-tech-dash
    11. 11. UNDERSTANDSITE PERFORMANCE http://kooz.ai/ga-site-dash
    12. 12. EVENTTRACKING
    13. 13. CUSTOM DATA Video actions Downloads Scroll reach Blog commentsForm submissions Drop down menus Social shares External links Carousels Rank tracking
    14. 14. TRACKING CODE<a href="/downloads/whitepapers/seo-is-great.pdf"onClick="_gaq.push([_trackEvent, whitepaper, download, SEO is great, 5]);" >SEO IsGreat Whitepaper</a>http://kooz.ai/event-tracking-guide
    15. 15. Review siteUse data to Identify what make could decisions change Add Event Collect data Tracking code
    16. 16. CONVERSION RATEOPTIMISATION
    17. 17. CRO
    18. 18. CROPLANNING
    19. 19. CRO PROCESSChoose Identify Reviewpages objectives goalsTest Analyse Implementmore! results tests
    20. 20. CHOOSE VARIATIONS Copy / Images Wording / Layout Info Inforequired Test given Prices / Offers Data
    21. 21. CHOOSE GOALS TransactionsEngagement Goal / Revenue Interaction Forms Sign ups
    22. 22. PLAN TESTS 100s of ideas in our CRO Whitepaper! http://kooz.ai/CRO-whitepaper
    23. 23. CRO IN GA
    24. 24. REVIEW RESULTS
    25. 25. ADDITIONAL TESTING IN GA Analyse on page activity Enhanced linkEvent tracking attribution
    26. 26. TO SUMMARISE Identify Add tracking Analyseareas to test codes results Get better Continue Make results! analysing decisions
    27. 27. IMAGE SOURCESTools (Slide 3) © Anterovium - Fotolia.comChips (slide 4) © Africa Studio - Fotolia.com
    28. 28. HAPPY TRACKING! anna.lewis@koozai.com 0845 453 1234 @Koozai_Anna
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