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Turning Google Analytics into a Webmaster's Tool Box - Brighton SEO - April 2013

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Anna Lewis highlights the various ways in which Google Analytics can be used by Webmasters to review important data and make more informed decisions about their website in order to improve results. …

Anna Lewis highlights the various ways in which Google Analytics can be used by Webmasters to review important data and make more informed decisions about their website in order to improve results.

For more information visit http://www.koozai.com

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  • 1. TURNING GOOGLE ANALYTICS INTO A WEBMASTER’S TOOL BOXBRIGHTON SEO – APRIL 2013Anna Lewis@Koozai_Anna
  • 2. INTRODUCTION
  • 3. FILL UP YOURANALYTICS TOOL BOX
  • 4. TODAY’S TAKEAWAYS Testing your website Conversion Rate Optimisation Useable tips Great ideas
  • 5. TOPREPORTS
  • 6. ITraffic Sources > Sources > All Traffic > Medium > Ecommerce
  • 7. TAKE IT FURTHER
  • 8. (NOT PROVIDED)Traffic Sources > Sources > Search > Organic Secondary Dimension = Landing Page
  • 9. 2 FREETESTING DASH BOARDSYOUR SITE
  • 10. UNDERSTAND USERS’ TECHNOLOGYhttp://kooz.ai/ga-tech-dash
  • 11. UNDERSTANDSITE PERFORMANCE http://kooz.ai/ga-site-dash
  • 12. EVENTTRACKING
  • 13. CUSTOM DATA Video actions Downloads Scroll reach Blog commentsForm submissions Drop down menus Social shares External links Carousels Rank tracking
  • 14. TRACKING CODE<a href="/downloads/whitepapers/seo-is-great.pdf"onClick="_gaq.push([_trackEvent, whitepaper, download, SEO is great, 5]);" >SEO IsGreat Whitepaper</a>http://kooz.ai/event-tracking-guide
  • 15. Review siteUse data to Identify what make could decisions change Add Event Collect data Tracking code
  • 16. CONVERSION RATEOPTIMISATION
  • 17. CRO
  • 18. CROPLANNING
  • 19. CRO PROCESSChoose Identify Reviewpages objectives goalsTest Analyse Implementmore! results tests
  • 20. CHOOSE VARIATIONS Copy / Images Wording / Layout Info Inforequired Test given Prices / Offers Data
  • 21. CHOOSE GOALS TransactionsEngagement Goal / Revenue Interaction Forms Sign ups
  • 22. PLAN TESTS 100s of ideas in our CRO Whitepaper! http://kooz.ai/CRO-whitepaper
  • 23. CRO IN GA
  • 24. REVIEW RESULTS
  • 25. ADDITIONAL TESTING IN GA Analyse on page activity Enhanced linkEvent tracking attribution
  • 26. TO SUMMARISE Identify Add tracking Analyseareas to test codes results Get better Continue Make results! analysing decisions
  • 27. IMAGE SOURCESTools (Slide 3) © Anterovium - Fotolia.comChips (slide 4) © Africa Studio - Fotolia.com
  • 28. HAPPY TRACKING! anna.lewis@koozai.com 0845 453 1234 @Koozai_Anna